Vocational Digital Media
Vocational Digital Media
Embedded Files
Late Sixth Form Applications | September 2025
Overview
Overview
“Digital” is defined as any data represented by a series of digits (1 and 0). “Media” refers to a method of broadcasting or communicating information. So, digital media refers to any kind of information broadcast to us through a screen. This information might be found on websites or in applications, software packages, video games, and more..”
- G Napier
In a world where nearly everything is becoming digitized and people spend an average of seven hours each day using the internet, digital media is becoming more important than ever. The Cambridge Technical Award in Digital Media gives students a practical introduction to the knowledge, skills and understanding relevant to the industry. Students can further develop their skills and knowledge by focusing on the production of digital, audio or moving image content for media products.
Key Information
Key Information
Qualification: Level 3 Cambridge Technical Extended Certificate
Exam Board: OCR
Entry Requirements
Entry Requirements
5 or more GCSE (or equivalent) qualifications at Grade 4 or above incl. Maths and English
Useful Links
Useful Links
Unit 1: Media products and audiences
Unit 1: Media products and audiences
This unit will develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. You will learn about the different ownership models in the media industries and how to analyse different media products within the sector to understand the fundamentals of how meaning is created for audiences. You will learn about how audiences are categorised, researched and targeted by media producers and how media institutions distribute and advertise their products to audiences.
Externally assessed
90 guided learning hours
Unit 2: Pre-production and planning
Unit 2: Pre-production and planning
In this unit, you will understand the preproduction process that the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs.
Externally assessed
90 guided learning hours
Unit 3 Create a media product
Unit 3 Create a media product
Create a proposal with sample materials for an original media product to a client brief
Plan and develop pre-production materials for an original media product to a client brief
Create production materials for an original media product to a client brief
Carry out post-production techniques and processes for an original media product to a client brief
Internally assessed
60 guided learning hours
Unit 16: The creation and use of sound in media
Unit 16: The creation and use of sound in media
Understand how sound elements are used across media industries
Know the techniques and processes used to create sound elements
Be able to plan the production of sound elements for identified media purposes
Be able to record, edit and review sound elements
Internally assessed
60 guided learning hours
Unit 20: Advertising media
Unit 20: Advertising media
Know how existing advertising campaigns embed advertisements across a range of media products
Be able to plan a cross media advertising campaign to a client brief
Be able to produce the planned media components
Internally assessed
60 guided learning hours
Progression
Progression
Many students who study the Digital Media course go on to study it further at University or as an Apprenticeship. Students with a Digital Media qualification are often sought after in various careers. Some career pathways include:
Project manager
Web designer
App designer
Game designer
social media marketing
graphic designer
production assistant
video editor
web analytics specialists
What goes well with Digital Media?
What goes well with Digital Media?
Business
Media
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