Vocational Digital Media


Digital” is defined as any data represented by a series of digits (1 and 0). “Media” refers to a method of broadcasting or communicating information. So, digital media refers to any kind of information broadcast to us through a screen. This information might be found on websites or in applications, software packages, video games, and more..”

- G Napier

In a world where nearly everything is becoming digitized and people spend an average of seven hours each day using the internet, digital media is becoming more important than ever. The Cambridge Technical Award in Digital Media gives students a practical introduction to the knowledge, skills and understanding relevant to the industry. Students can further develop their skills and knowledge by focusing on the production of digital, audio or moving image content for media products.

Key Information

  • Qualification: Level 3 Cambridge Technical Extended Certificate

  • Exam Board: OCR

Entry Requirements

  • 5 or more GCSE (or equivalent) qualifications at Grade 4 or above incl. Maths and English

Useful Links

Unit 1: Media products and audiences

  • This unit will develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences. You will learn about the different ownership models in the media industries and how to analyse different media products within the sector to understand the fundamentals of how meaning is created for audiences. You will learn about how audiences are categorised, researched and targeted by media producers and how media institutions distribute and advertise their products to audiences.

  • Externally assessed

  • 90 guided learning hours

Unit 2: Pre-production and planning

  • In this unit, you will understand the preproduction process that the creative media industry follows when creating a product. You will learn how to carry out research in the planning stage of a media production and about the various acts of legislation that need to be considered. You will learn about the constraints that need to be considered when planning a new media production, including timescales and resources. You will understand how to create pre-production documents in relation to client requirements and how to plan projects to meet these needs.

  • Externally assessed

  • 90 guided learning hours

Unit 3 Create a media product

  • Create a proposal with sample materials for an original media product to a client brief

  • Plan and develop pre-production materials for an original media product to a client brief

  • Create production materials for an original media product to a client brief

  • Carry out post-production techniques and processes for an original media product to a client brief

  • Internally assessed

  • 60 guided learning hours

Unit 16: The creation and use of sound in media

  • Understand how sound elements are used across media industries

  • Know the techniques and processes used to create sound elements

  • Be able to plan the production of sound elements for identified media purposes

  • Be able to record, edit and review sound elements

  • Internally assessed

  • 60 guided learning hours

Unit 20: Advertising media

  • Know how existing advertising campaigns embed advertisements across a range of media products

  • Be able to plan a cross media advertising campaign to a client brief

  • Be able to produce the planned media components

  • Internally assessed

  • 60 guided learning hours


Many students who study the Digital Media course go on to study it further at University or as an Apprenticeship. Students with a Digital Media qualification are often sought after in various careers. Some career pathways include:

  • Project manager

  • Web designer

  • App designer

  • Game designer

  • social media marketing

  • graphic designer

  • production assistant

  • video editor

  • web analytics specialists

What goes well with Digital Media?

  • Business

  • Media