- Introduction to the six concepts (CEUGIS) inherent in the Business Management course - we will discuss the information in the document 'Concept-Based Learning in BM & Globalisation' & 'CEUGIS in IB BM'
Embedded Files
- Task 1: What concept or concepts is being demonstrated in the following advertisement?
- Task 2: Attempt task on Slide 9 - each group will take one concept each - you will use the information in the document 'CEUGIS in IB BM' to help you
- Focus on the first concept 'Globalisation' - ascertain the connection between this concept and international business
Task 3: What characteristic of globalisation is being illustrated here?
Any idea what this product is?
- Download the document 'Concept of Globalisation'
- Task 4: Watch the videos that follow and supplement the information in the document with the key points made in these videos.
Video 1: What is globalisation; what have been the drivers of globalisation and what are some of the implication?
Video 2: what is the cost of globalisation?
Video 3: Is globalisation really to blame for populist sentiment across a number of nations in particular developed countries?
Jack Ma - World is changing, internet, globalization and small business
- Task 5: Download the document 'Case Study - Vietnam opens first McDonalds restaurant' - try and identify the connections between this case study and the concept of Globalisation. In addition, try and gauge if the other CEUGIS concepts make an appearance.
Concept-based essays
- Read through slides 20-23 and determine if there are any connections between the 12 concept-based essays
- Understand the different methods available to structure a conceptual essay - Slides 25 & 26 and you can revert back to the document 'CEUGIS in IB BM'
- You will apply the assessment criteria to a concept essay to improve your understanding of the process - download the document 'Conceptual essay exemplar'
The film 'Kinky Boots
- Please download the document below 'KINKY BOOTS Worksheet'
- We will begin viewing the film 'Kinky Boots' the story of W.J. Brookes (Price & Sons in the film), which makes the Divine Range of erotic shoes for both men and women. Pay particular attention to the influence of globalisation and stakeholder relationships within the organisation.
- We will complete the questions on the document 'KINKY BOOTS WKSHT' focusing in particular on stakeholder relationships and possible areas of conflict
Documents to download
Documents to download
CEUGIS in IB BM.pdf'CUEGIS in IB BM
Concept of Globalisation.docxThe Concept of Globalization
Case Study - Vietnam opens first McDonalds restaurant (CUEGIS).pdfCase Study - Vietnam opens first McDonalds restaurant
KINKY BOOTS WKSHT (1).docxKinky Boots Worksheet
Conceptual essay HL - B.pdfConceptual essay exemplar
Possible Structure of BM Conceptual Essay.docxPossible structure of Concept essay
Information for Y12 CUEGIS exam 2019.docxReport abuse