3.2. Costs and Revenues

Syllabus Content

  • The following types of cost, using examples: fixed, variable, semi-variable, direct & indirect/overheads
  • Total revenue and revenue streams, using examples

Triple A Learning - Costs and revenues

The following types of cost, using examples: fixed, variable, semi-variable, direct & indirect/overheads

In management accounting when we talk about cost behaviour we are referring to the way in which costs are affected by fluctuations in the level of activity. The level of activity is measured in many different ways. For example, we can record the number of units produced, hours worked and percentage of capacity utilised.

An understanding of cost behaviour patterns is essential for many management tasks, particularly in the area of planning, decision making and control. It would be impossible for managers to forecast and control costs without at least a basic knowledge of the way in which costs behave in relation to the level of activity.

Fixed Cost

A fixed cost is a cost incurred for an accounting period, that, within certain output or turnover limits, tends to be unaffected by fluctuations in the level of activity (output and turnover)

Another term used is that of a period cost. This highlights the fact that a fixed cost is incurred according to the time elapsed, rather than according to the level of activity. Examples include rent, rates, insurance and executive salaries

The graph shows that the cost is constant for all levels of activity. However, it is important to note that this is only true for the relevant range of activity. Consider the behaviour of the rent cost. Within the relevant range it is possible to expand activity without needing extra premises and therefore the rent cost remains constant.

Variable Cost

A variable cost is a cost that varies with a measure of activity. Examples of variable cost are direct material, direct labour and variable overheads.

A linear variable cost is illustrated by a straight line through the origin, which means that the cost is nil at zero activity level. When activity increases, the total variable cost increases in direct proportion. For example, if activity goes up by 10% then the total variable cost also increases by 10% as long as the activity level is still within the relevant range.

The gradient of the line will depend on the amount of variable cost per unit. A higher variable cost per unit will result in a steeper line.

Semi-variable cost

A semi-variable cost is also referred to as a semi-fixed or mixed cost. It is a ‘cost containing both fixed and variable components and thus partly affected by a change in the level of activity’.

Examples of semi-variable costs are gas and electricity. Both of these expenditures consist of a fixed amount payable for the period regardless of the level of use, with a further variable amount which is related to the consumption of gas or electricity.

Alternatively, a semi-variable cost behaviour pattern might look like this:

This cost remains constant up to a certain level of activity and then increase as the variable cost element is incurred. An example of such a cost might be the rental cost of a photocopier where a fixed rental is paid and no extra charge is made for copies up to a certain number. Once this number of copies is exceeded, a constant charge is levied for each copy taken.

Analysing Costs

Consider the following costs:

  • Material: material would normally be a variable cost – the total cost is increasing as the number of units increases. Material is $500 for 100 units and $1000 for 200 units, therefore $5 per unit at each level of output. This suggests that material is a variable cost.
  • Labour: labour is a variable cost of $10 per unit
  • Rent: is normally a fixed cost and in this example the total rent cost is $2000 for each level of activity. This suggests that rent is a fixed cost.
  • Electricity: for electricity the total cost is increasing as the number of units increase, but if we work out the unit cost we can see that it varies at each level. Electricity is $700 for 100 units, therefore $7 per unit and $900 for 200 units, therefore, $4.50 per unit. This suggests that electricity is a semi-variable cost.

Analysing semi-variable costs

When managers have identified a semi-variable cost they will need to know how much of it is fixed and how much is variable. The high-low method is a method for separating the fixed and variable elements.

The High-Low Method

This method picks out the highest and lowest activity levels from the available data and investigates the change in cost which has occurred between them.

The extra variable cost for 700 units is $4900.

VC per unit = change in costs/change in units

VC per unit = $4900/700 = $7 per unit

Substituting this back in to the data for February, we can determine the amount of fixed cost

TC = FC + VC

41150 = FC + $7(2450)

41150 = FC + 17150

FC = $24000

Task 1: The total cost for producing product X is given:

Calculate the variable cost per unit and total fixed cost

Task 2: The following data relate to the overhead costs of a commercial laundry for the latest two periods

A formula that could be used to estimate the overhead costs for a forthcoming period is: Overhead cost = $a + ($b x number of items laundered)

Determine the value of a and b

Task 3: P Ltd is preparing the production budget for the next period. Based on previous experience, it has found that there is a linear relationship between production volume and production costs. The following cost information has been collected in connection with production:

What would be the production cost for a production volume of 2700 units?

Task 4: The following data have been collected for four types of cost types, W, X, Y and Z at two activity levels:

Assuming linearity, determine the cost type (fixed, variable and semi-variable) of each of the costs.

Elements of Costs

The elements of cost are the constituent parts of cost which make up the total cost of the cost object.

Explanations

  • Direct Materials: this is the material that actually becomes part of the finished product.
  • Direct labour: this is the labour cost incurred directly as a result of making one unit of the product.
  • Direct expenses: these are expenses caused directly as a result of making one more batch of the product. For example, the company might be required to pay the designer of the product a royalty of $2 for each product produced.
  • The three direct costs are summed to derive the prime cost of $22.
  • Production overheads are basically the same three costs as for direct cost, but they are identified as indirect costs because they cannot be specifically identified with any particular unit of the product or batch of the product. Indirect costs must be shared out over all the cost objects using a fair and equitable basis.
  • Indirect materials: these are those production materials that do not actually become part of the product. This might include the cleaning materials and lubricating oils for the machinery. The machines must be clean and lubricated in order to carry out production, but will probably not be necessary to spend more on these materials in order to manufacture a further batch. This cost is therefore only indirectly related to the production of this batch.
  • Indirect Labour: this is the production labour cost which cannot be directly associated with the production of any particular batch. It would include the salaries of supervisors who are overseeing the production of the product as well as all the other products manufactured in the factory.
  • Indirect expenses: these are all the other production overheads associated with running the factory, including factory rent and rates, heating and lighting. These indirect costs must be shared out over all of the batches produced in a period.
  • Selling and distribution overheads: these include the sales force salaries and commission, the cost of operating delivery vehicles and renting a storage warehouse. These are indirect costs which are not specifically attributable to a particular cost unit.
  • Administration overhead: these include the rent on the administrative office building, the depreciation of office equipment, postage and stationery costs. These are also indirect costs which are not specifically attributable to a particular cost unit.

Task 5: Consider whether the following statements are true or false

a) Production labour is a direct cost because it can be directly linked to the units produced

b) A supervisor’s salary is a direct cost if he/she monitors work over a number of different product lines

c) The research and development costs of a specific product are an indirect cost

d) The human resource management department costs are a direct cost

e) Power is an indirect cost in a plant producing a number of different products

Task 6: Calculate the fixed, variable and total costs for trading at Sycks Buckets

Task 7: Assuming all the costs listed below fall into the category of being either fixed or variable and either indirect or direct, indicate which two categories each belongs to.

Task 8: State whether each of the following costs would be a direct cost or an indirect cost of the quality control activity which is undertaken in a company’s factory.

a. The salary of the quality control supervisor

b. The rent of the factory

c. The depreciation of the quality testing machine

d. The cost of the samples destroyed during testing

e. The insurance of the factory

Costs of Production

Business Costs

Total revenue and revenue streams, using examples

Revenue refers to the proceeds coming into a business, usually from the sale of goods and/or services. Revenue that comes from the sale of a firm’s products is called sales revenue (or sales turnover)

Revenue can come from sources other than the sale of goods and services, such as:

  • Subventions
  • Grants
  • Donations
  • Fund Raising
  • Sponsorship
  • Interest
  • Dividends
  • Sale of assets

Revenue Stream

The Revenue Streams Building Block represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings).

If customers comprise the heart of a business model, Revenue Streams are its arteries. A company must ask itself, for what value is each Customer Segment truly willing to pay? Successfully answering that question allows the firm to generate one or more Revenue Streams from each Customer Segment. Each Revenue Stream may have different pricing mechanisms, such as fixed list prices, bargaining, auctioning, market dependent, volume dependent, or yield management.

A business model can involve two different types of Revenue Streams:

• Transaction revenues resulting from one-time customer payments

• Recurring revenues resulting from ongoing payments to either deliver a Value Proposition to customers or provide post-purchase customer support

There are several ways to generate Revenue Streams:

Asset sale

The most widely understood Revenue Stream derives from selling ownership rights to a physical product. Amazon.com sells books, music, consumer electronics, and more online. Fiat sells automobiles, which buyers are free to drive, resell, or even destroy.

Usage fee

This Revenue Stream is generated by the use of a particular service. The more a service is used, the more the customer pays. A telecom operator may charge customers for the number of minutes spent on the phone. A hotel charges customers for the ‘number of nights that rooms are used’. A package delivery service charges customers for the delivery of a parcel from none location to another.

Subscription fees

This Revenue Stream is generated by selling continuous access to a service. A gym sells its members monthly or yearly subscriptions in exchange for access to its exercise facilities. World of Warcraft Online, a Web-based computer game, allows users to play its online game in exchange for a monthly subscription fee. Nokia’s Comes with Music service gives users access to a music library for a subscription fee.

Lending/Renting/Leasing

This Revenue Stream is created by temporarily granting someone the exclusive right to use a particular asset for a fixed period in return for a fee. For the lender this provides the advantage of recurring revenues. Renters or lessees, on the other hand, enjoy the benefits of incurring expenses for only a limited time rather than bearing the full costs of ownership. Zipcar.com provides a good illustration. The company allows customers to rent cars by the hour in North American cities. Zipcar.com’s service has led many people to decide to rent rather than purchase automobiles.

Licensing

This Revenue Stream is generated by giving customers permission to use protected intellectual property in exchange for licensing fees. Licensing allows rights-holders to generate revenues from their property without having to manufacture a product or commercialize a service. Licensing is common in the media industry, where content owners retain copyright while selling usage licenses to third parties. Similarly, in technology sectors patent-holders grant other companies the right to use a patented technology in return for a license fee.

Brokerage fees

This Revenue Stream derives from intermediation services performed on behalf of two or more parties. Credit card providers, for example, earn revenues by taking a percentage of the value of each sales transaction executed between credit card merchants and customers. Brokers and real estate agents earn a commission each time they successfully match a buyer and seller.

Advertising

This Revenue Stream results from fees for advertising a particular product, service, or brand. Traditionally, the media industry and event organizers relied heavily on revenues from advertising. In recent years other sectors, including software and services, have started relying more heavily on advertising revenues.

Each Revenue Stream might have different pricing mechanisms. The type of pricing mechanism chosen can make a big difference in terms of revenues generated. There are two main types of pricing mechanism: fixed and dynamic pricing.

Source - http://fishtrain.com/2008/06/11/apples-revenue-streams/

Task 9: Analyze the relative level of diversification in revenue streams in Apple, Alphabet and Microsoft between the two time periods identified. Assuming causation between level of diversification and sales revenue, which company has attained the highest change in revenue during the period between 2015-18?

Alphabet's financial statements - https://finance.yahoo.com/quote/GOOGL/financials/

Apple's financial statements - https://finance.yahoo.com/quote/aapl/financials?ltr=1

Microsoft's financial statements - https://finance.yahoo.com/quote/msft/financials?ltr=1

Revenue by segment 2007 to 2011

Apple revenue by segment 2018

Alphabet revenue by segment 2018

Files to download

3.2.Costs and Revenues.docx
Revenue-Streams_Business-Model-Generation.pdf