City
All items you can purchase with City Reputation can be viewed at the City Reputation Shop in Square of Fire and Daylight Square.
Quests:
Certain quests offer City Rep as a reward for completion.
Check Quest section for details: Human Quests / Magmar Quests
Efrils:
City reputation can also be gained by handing in Efrils to the Elders in Dartrong Square and O'Delvays Square.
Locations for Efrils
Tower Ruin in Plateau of Silence
Ruins in Haunted Place
Dead Man on the Spiderweb in Kretch Lair
Stash in Bog Elf Marsh
Gnome Caskets of Counterfeit Runes
Several Events give Efrils as prizes for reaching a set amount of Influence. (Event List with rewards: here)
Some Quests will give Efrils are a reward
Receive Efrils for killing Lingraonts [5] in the Derelict House (only up to level 6)
Destroy Galmakhar's Helmet or Crown of Lingraonts to receive 1 Efril each
Make copies of Efrils by using the Efril Replicator, it will produce Efrils every day. Requires 1000 Relic Seekers reputation to obtain.
Village Patrol is a recurring quest that gives you 10 city rep as a reward. It is repeatable every 5 days.
Bloodbattles: You can earn between 5-25 rep every 2 days by participating in Bloodbattles
Iron 5 Tournament: Once a week you can earn between 2-10 city rep by fighting in the Iron 5 Tournament