Logo Design

Purpose:

• To understand the history of logo design and learn about iconic logos;

• To learn how to visually communicate a message through Graphic Design:

• To understand what a logo is and its function;

• To use creative problem solving skills to design a clear, original, and effective logo.

Painted Brick

The name of my business is Painted Brick and my target market is people who are looking for a mural artist, from in-home projects to restaurant walls, you’re guaranteed to find an artist who matches your needs on our website. Our site provides a space for artists to showcase their work and promote themselves in a specialized way to mural artists, making it easy for customers to find and contact muralists in their area.

For my first design, I used handwritten text to convey creation and uniqueness, and the pile of bricks represents multiple potential artists and the painted one on top represents the artist that's perfect for your needs. I chose the color brick and a light blue for the paint because they looked pretty together, and can be easily repurposed for branding. 

I learned about versatility and being able to repurpose a logo for different needs, (social media, posters, websites, etc.). I learned about simplicity, so that my logo has clarity and is clear in what it promotes, and I learned about historical context, and using the history of my product to design my logos