Successful businesses are those that have a clear vision and mission, and are able to adapt to change and execute their strategy effectively.
CONTENTS
Qualities for success
Successful businesses
Advertising
Describing qualities for success
Describing features
Giving reasons for success
Talking about ads and slogans
Describing purpose with infinitive clauses and infinitive clauses with for;
Giving reasons with because, since, because of, for, due to, and the reason
Reduced words
Listening
Listening for reasons for success
listening for features and slogans
Listening for qualities that help people make friends more easily
Writing
Writing a TV commercial
Business Success
Entrepreneurs: Designing a business plan for a small business
What do you think are the most important factors for a business to be successful?
Can you name any successful businesses that you admire, and why?
What are some of the challenges that successful businesses face?
How have successful businesses adapted to change over time?
What lessons can we learn from successful businesses?
What are some of the trends that are shaping the future of business?
Offering innovative products or services that meet the needs of customers
Having a strong brand identity and a good reputation
Building a team of talented and dedicated employees
Managing finances effectively and making sound investments
Adapting to change and being willing to take risks
Apple: I admire Apple's commitment to innovation and its ability to create products that people love.
Microsoft: I admire Microsoft's ability to adapt to change and its focus on customer satisfaction.
Alphabet: I admire Alphabet's investment in new technologies and its commitment to social responsibility.
Amazon: I admire Amazon's customer focus and its commitment to efficiency.
Meta: I admire Meta's ability to connect people from all over the world and its investment in the metaverse.
Keeping up with technological change
Maintaining a competitive advantage
Attracting and retaining top talent
Managing risk
Complying with government regulations
Maintaining a positive public image
By investing in new technologies
By expanding into new markets
By developing new products and services
By acquiring other businesses
By restructuring their operations
By creating a culture of innovation
The importance of innovation
The importance of customer satisfaction
The importance of building a strong team
The importance of managing finances effectively
The importance of adapting to change
The importance of taking risks
The rise of e-commerce
The growth of the global economy
The increasing importance of data and analytics
The development of new technologies, such as artificial intelligence and blockchain
The rise of the gig economy
The increasing importance of social responsibility
These businesses are all at the forefront of their respective industries, and they are shaping the future of the global economy.
Apple is known for its design and innovation, and its products are often seen as status symbols. The company is also a leader in the field of artificial intelligence.
Microsoft is a major player in the enterprise software market, and its products are used by businesses of all sizes. The company is also investing heavily in cloud computing and artificial intelligence.
Alphabet is the world's largest advertising company, and its search engine is used by billions of people every day. The company is also investing heavily in new technologies, such as self-driving cars and artificial intelligence.
Amazon is a pioneer in the e-commerce industry, and it has revolutionized the way people shop. The company is also expanding into other areas, such as cloud computing and video streaming.
Meta is the world's largest social media company, and its platforms connect people from all over the world. The company is also investing heavily in the metaverse, which is a virtual world where people can interact with each other and with digital objects.
A Listen to the survey. What makes a business successful? Number the choices from 1 (most important) to 3 (least important).
What makes a business successful?
1. In order for an app to succeed, it has to be:
⬜ easy to use ⬜ inexpensive ⬜ original
2. To attract talented professionals, a company should offer:
⬜ competitive salaries ⬜ flexible working schedules ⬜ a good career plan
3. For a small company to be profitable, it should have:
⬜ a good marketing plan ⬜ a great product ⬜ excellent professionals
4. To build a successful start-up, it's important to:
⬜ have a great product ⬜ have a clear business plan ⬜ control costs
5. In order to finance a new business, it's a good idea to:
⬜ try a crowd-funding platform ⬜ get a bank loan ⬜ borrow money from family
6. For people to work from home, they need to have:
⬜ self-discipline ⬜ a separate working space ⬜ a daily schedule
B Compare your answers. Do you agree on the most important success factors?
A Listen and practice. Notice how certain words are reduced in conversation.
In order for a hotel to be successful, it needs to have friendly service and reasonable prices.
For an entrepreneur to be successful, they have to invest in a good marketing campaign.
B Pair Work Take turns reading the sentences E2 aloud. Use your first choice to complete each sentence. Pay attention to reduced words.
To attract talented professionals, a company should offer competitive salaries.
(In order) to finance a new business, it's a good idea to get a bank loan.
For a small company to be profitable, it should have a good marketing plan.
(In order) for an app to succeed, it has to be easy to use.
In order to succeed in a business, you have to . . .
To succeed in business, you have to . . .
In order for a business to succeed, it . . .
For a business to succeed, it . . .
A Pair work Choose two businesses and discuss what they need to be successful. Then write three sentences describing the most important factors.
a convenience store a gourmet supermarket
a dance club a beach hotel
a juice bar a used clothing store
"In order for a hotel to be successful, it has to be affordable."
B Group Work Join another pair. Share your ideas. Do they agree?
A: We think in order for a hotel to be successful, it has to be affordable.
B: Really? But some of the most successful hotels are very expensive.
C Group Work Now choose a popular business that you know about. What are the reasons for its success?
"I think W Hotels are successful because the decor is so beautiful."
Describing the purpose of something
In order to . . . , you need to . . . .
(In order) for a/an . . . to . . . , it has to . . . .
To . . . , it’s a good idea to . . . .
Describing features
A nice thing about . . . is the . . . .
Another nice thing is that . . . .
Giving reasons
I like . . . because . . . .
It’s so popular because of the . . . .
Hypothesizing
I think it might . . . .
This could be . . . .
Enumerating considerations
There are three things to consider:
First of all, . . . .
Next, . . . .
Finally, . . . .
Accepting an invitation
I thought you’d never ask!
Describing the purpose of something
- In order to achieve sustainable growth, you need to establish strong customer relationships.
- For a business to thrive, it has to adapt to market demands quickly and efficiently.
- To enhance brand visibility, it’s a good idea to invest in targeted marketing campaigns.
Describing features
- A nice thing about cloud computing is the scalability it offers.
- Another nice thing is that remote work increases flexibility for employees.
Giving reasons
- I like Google because of its commitment to innovation and sustainability.
- It’s so popular because of the convenience and ease it provides in daily life.
Hypothesizing
- I think it might revolutionize the industry by streamlining production processes.
- This could be a breakthrough in renewable energy technology.
Enumerating considerations
- There are three things to consider: First of all, assess market demand thoroughly.
- Next, allocate resources effectively to meet business objectives.
- Finally, prioritize customer satisfaction to ensure long-term success.
Accepting an invitation
I thought you’d never ask!
Learn and practice with adjectives to describe successful business and business-people.
What qualities are important for success? Add one more adjective to each list. Then rank them from 1 to 6.
A model A salesperson A magazine
⬜ fashionable ⬜ clever ⬜ affordable
⬜ gorgeous ⬜ charming ⬜ attractive
⬜ industrious ⬜ knowledgeable ⬜ entertaining
⬜ muscular ⬜ persuasive ⬜ informative
⬜ slender ⬜ tough ⬜ well written
VOCABULARY
industrious: hard-working
slender: thin
persuasive: able to influence other people
tough: strong; able to deal with difficult conditions
affordable: having a reasonable price
entertaining: amusing and interesting
informative: providing useful knowledge or ideas
Do you think these people's descriptions are recommended for your business?
Your Vocabulary Log
Make a vocabulary log. Write words or draw pictures to help you remember.
Affordable
Attractive
Charming
Clever
Decisive
Entertaining
Fashionable
Gorgeous
Indecisive
Industrious
Informative
Knowledgeable
Muscular
Persuasive
Poorly written
Slender
Tough
Unconvincing
Weak
Well written
Practice
A Classify the words in your vocabulary log. Write P for words that describe people, T for words that describe things, or B for words that describe both people and things.
B Complete the chart with antonyms from your vocabulary log.
Quality
boring
expensive
overweight
indecisive
lazy
Antonym
entertaining
Quality
persuasive
poorly written
stupid
unattractive
weak
Antonym
Write sentences with at least three words from your vocabulary log. Compare your sentences with another group.
This is an entertaining book because it’s informative and well written.
Listen and practice. Allan is a professional marketing company director. He is answering a marketing graduating student questions.
Allan: What brings you in today, [student's name]?
Student: Hi, I'm [student's name]. I'm a student at [university name], and I'm interested in learning more about what it takes to be successful in business.
Allan: Well, that's a great question. There's no one-size-fits-all answer, but there are a few key factors that all successful businesses have in common.
Student: Like what?
Allan: First, successful businesses have a clear vision and mission. They know what they want to achieve, and they have a plan for how they're going to get there.
Student: That makes sense.
Allan: Second, successful businesses have a strong customer focus. They understand their target customers' needs and wants, and they tailor their products and services accordingly.
Student: So it's important to know your audience, right?
Allan: That's right. Successful businesses also have a strong brand identity. They know what makes them unique and different from their competitors, and they communicate that message clearly to their customers.
Student: Having a strong brand is important too, huh?
Allan: Yes, it is. Finally, successful businesses are able to adapt to change. The business world is constantly evolving, so it's important for businesses to be able to roll with the punches and adjust their strategies as needed.
Student: So flexibility is important too.
Allan: Yes, it is. If you can keep these factors in mind, you'll be well on your way to achieving business success.
Student: Thank you for your insights!
Allan: You're welcome. Good luck in your studies!
insight (noun): the ability to understand and clearly explain a situation or problem
flexible (adjective): able to change or adapt easily
roll with the punches (idiom): to be able to cope with difficult or unexpected situations
evolve (verb): to change or develop gradually over time
tailor (verb): to make something fit someone's needs or preferences exactly
brand identity (noun): the set of ideas and qualities that make a particular product or company unique and different from others
target customers (noun): the group of people that a business is trying to reach with its products or services
mission (noun): the purpose or reason why a company exists
one-size-fits-all (adjective): designed to be suitable for everyone
clear vision and mission (noun phrase): a clear understanding of what a company wants to achieve and how it plans to get there
strong customer focus (noun phrase): a focus on understanding and meeting the needs and wants of customers
strong brand identity (noun phrase): a clear and unique understanding of what makes a company or product different from others
adapt to change (verb phrase): to change or adjust in order to suit new conditions
A Listen to a psychiatrist talk about making friends.
Check ✅ the statements that are true.
⬜1. Some people make friends easily because they know how to connect with others.
⬜2. People who make friends easily are always clever and charming.
⬜3. For someone to like you, you have to look good.
⬜4. To succeed in making friends, you should show an interest in others.
⬜5. Good friends usually look the same.
B Listen again. ✅ Correct the false statements.
In order to
Infinitive clauses
To run a popular Internet café, . . .
(In order) to establish a trendy restaurant, . . .
In order for
Infinitive clauses with for
For an athletic center to be profitable, . . .
(In order) for a shopping mall to succeed, . . .
A Match each goal with a suggestion. (More than one answer is possible.) Then practice the sentences with a partner. Pay attention to the reduced words.
Goals
1. For a health club to attract new people,
2. In order to run a profitable restaurant,
3. To establish a successful new dance club,
4. For a coffee bar to succeed,
5. In order for a magazine to succeed,
6. To run a successful clothing boutique,
Suggestions
a. you need to hire a talented chef.
b. It's a good idea to offer desserts, too.
c. you need to keep up with the latest styles.
d. it needs to have great music and lighting.
e. it has to offer the latest types of equipment.
f. it has to provide useful information.
Think of two more suggestions for each of the goals in part A.
Look at the picture of a coffee shop. For it to stay popular, what five things should be done?
A: For this coffee shop to stay popular, I think it needs a new manager.
B: And in order to keep customers, it's important to …
What are your city or town’s main businesses?
Why should people visit them? Complete the chart.
Business
art gallery
Reason to visit
free admission
Giving reasons
Situation → Reason
because
because of
since
for
due to
the reason that
the reason why
Compare the businesses and reasons in your chart.
A: I think people should visit the new art gallery. It’s very popular.
B: Really? Why?
A: I think it’s popular because you don’t have to pay admission!
Practice describing purpose and giving reasons for why a product is successful.
Plan
Think of some products you would recommend. Write three products and the reasons they are successful.
1.
2.
3.
PRODUCT
REASON
Prepare
GROUP WORK Compare your answers and choose one product. Then create a TV commercial. Plan a live demonstration to sell the product to the class. Be creative!
Present
CLASS ACTIVITY Perform your TV commercial for the class. Give reasons why your classmates should buy the product.
Homework 1 to 6
A Listen and practice.
Kyle: What's your favorite club, Lori?
Lori: The Firefly. They have fabulous music, and it's never crowded, so it's easy to get in.
Kyle: That's funny. There's always a long wait outside my favorite club. I like it because it's always packed.
Lori: Why do you think it's so popular?
Kyle: Well, it just opened a few months ago, everything is brand-new and modern, and lots of trendy people go there. It's called the Dizzy Lizard.
Lori: Oh, right! I hear the reason people go there is just to be seen.
Kyle: Exactly! Do you want to go some night?
Lori: I thought you'd never ask!
B What are some popular places in our city? Do you ever go to any of these places? Why or why not?
SITUATION → REASON
because because of since for due to the reason that the reason why
The Firefly is famous for its fantastic music.
I like the Dizzy Lizard because it's always packed.
Since it's always so packed, there's a long wait outside the club.
It's popular because of the trendy people.
Due to the crowds, the Dizzy Lizard is difficult to get into.
The reason (that/why) people go there is just to be seen.
Complete the sentences with “because”, “because of”, “since”, “for”, “due to”, “the reason that”, or “the reason why”.
Apple is one of the most valuable companies in the world ____________________ its innovative products and services.
Microsoft is the world's largest software company ____________________ its products are used by billions of people around the world.
Alphabet, the parent company of Google, is a leader in artificial intelligence ____________________ its investment in research and development.
Amazon is the world's largest online retailer ____________________ its customer-centric approach and efficient logistics.
Meta, the parent company of Facebook, is a social media giant ____________________ its ability to connect people from all over the world.
Check
Apple is one of the most valuable companies in the world because of its innovative products and services.
Microsoft is the world's largest software company because its products are used by billions of people around the world.
Alphabet, the parent company of Google, is a leader in artificial intelligence due to its investment in research and development.
Amazon is the world's largest online retailer because of its customer-centric approach and efficient logistics.
Meta, the parent company of Facebook, is a social media giant because of its ability to connect people from all over the world.
Complete the sentences with the correct words in parentheses.
1. In order to (In order to / In order for) be a good parent, you must be patient.
2. __________ (For / To) researchers to become experts, they have to study something in detail.
3. __________ (For / To) become a concert pianist, you have to practice every day.
4. __________ (In order for / In order to) children to be responsible, they must be taught responsibility.
5. __________ (In order to / In order for) a company to sell its products, it’s important to advertise.
6. __________ (For / To) athletes to compete in the Olympics, they have to train very hard.
7. __________ (In order to / In order for) have loyal customers, a store must have a good sales staff.
LET’S TRAVEL!
A What are your city or town’s main businesses? Why should people visit them?
Complete the chart.
Business
art gallery
Reason to visit
free admission
Compare the businesses and reasons in your chart.
A: I think people should visit the new art gallery. It’s very popular.
B: Really? Why?
A: I think it’s popular because you don’t have to pay admission!
Listen to three radio commercials; practice listening for specific information and taking notes
A Listen to radio commercials for three different businesses.
What are two special features of each place?
B Listen again. Complete the slogan for each business.
La Belle Boutique is a very successful clothing store. Look at the picture. Why do you think it’s successful?
Listen to three people explain why their businesses have been successful. Complete the chart.
Business
Clothing store
Café
Restaurant
Most important factor
Listen again. What other factors make each business a success? Check ✅ the correct answers.
Clothing store
⬜ a. interesting displays ⬜ c. a wide variety of products
⬜ b. sections based on price ⬜ d. knowledgeable staff
Café
⬜ a. a varied menu ⬜ c. different seating areas
⬜ b. fast service ⬜ d. free reading material
Restaurant
⬜ a. reasonable prices ⬜ c. free samples of food
⬜ b. fast service ⬜ d. homemade dishes
Talk about your favorite clothing store, café, and restaurant.
Why did you first go there? Why do you keep going back?
Before You Write
A Read the article. Where might you find an article like this?
MAKING A NEW PRODUCT SUCCESSFUL
A clever idea does not guarantee the success of a new product. Here are three factors to consider before launching a new product.
First of all, in order for a new product to succeed, it has to be innovative. One reason consumers look for new products is because they’re tired of the old ones. If you don’t offer something new and unique, consumers won’t try it. Second, in order to attract attention, you need to use attractive packaging. Many people try a new product just because they like the packaging. Finally, choosing the right form of advertising is essential. For an advertising campaign to be effective with teenagers, for example TV commercials and Internet ads are better than newspaper ads. Teenagers don’t usually read the paper, but they watch a lot of TV and spend a lot of time online.
In conclusion, for a new product to succeed, it has to be innovative, well packaged, and effectively advertised.
B Read the second paragraph again. Complete the chart.
Factor
innovative
Reason or example
consumers are tired of old products
Your First Draft
A Choose a topic below or think of your own topic. Make a chart with important factors. Give reasons or examples.
becoming rich getting a good job
being happy getting a good education
B Write an article. Use the information in your chart and the article above as a model.
C PAIR WORK Read your partner’s article. Write answers to these questions.
1. Are the factors clear?
2. Do the reasons and examples support the factors?
3. Can you suggest any improvements to the content or grammar?
Your Second Draft
Use your partner’s answers to revise your article.
Example
Achieving a fulfilling and successful education is not merely about accumulating knowledge but rather about cultivating a lifelong love of learning. Just as a clever idea alone cannot guarantee the success of a new product, a strong desire to learn is not the sole determinant of academic achievement. To effectively navigate the path of education, it is crucial to consider several key factors.
1. Embrace a Growth Mindset
A fundamental aspect of a successful learning journey is the adoption of a growth mindset. Unlike a fixed mindset, which views intelligence as an innate, unchangeable trait, a growth mindset recognizes that abilities can be developed through effort and dedication. This belief empowers individuals to embrace challenges, persevere through setbacks, and continually strive for improvement.
2. Cultivate Effective Learning Strategies
Effective learning goes beyond simply absorbing information. It involves developing strategies that enhance comprehension, retention, and application of knowledge. These strategies may include active learning techniques such as summarizing key points, creating mind maps, and engaging in practice problems. Additionally, seeking clarification from instructors and peers can foster deeper understanding and address any lingering doubts.
3. Foster a Passion for Discovery
Education should not be confined to rote memorization and test preparation. Instead, it should ignite a passion for discovery and exploration. Encourage curiosity, nurture creativity, and seek opportunities to connect learning to real-world applications. By instilling a genuine interest in the subject matter, education becomes an enriching and rewarding experience.
4. Prioritize Time Management and Organization
Juggling academic responsibilities with extracurricular activities and personal commitments can be daunting. Effective time management and organization skills are essential for achieving a balanced and productive learning experience. Create a schedule that prioritizes tasks, allocate sufficient time for studying, and utilize organizational tools to stay on track.
5. Seek Support from Others
Education is not a solitary endeavor. Surround yourself with supportive individuals who share your academic aspirations. Form study groups, seek mentorship from experienced peers, and don't hesitate to turn to instructors for guidance. A supportive network can provide encouragement, motivation, and valuable insights along the way.
In conclusion, a successful education is not merely about attaining academic accolades but about cultivating a lifelong love of learning. By embracing a growth mindset, developing effective learning strategies, fostering a passion for discovery, prioritizing time management, and seeking support from others, individuals can embark on a fulfilling and enriching educational journey.
Develop skills in predicting and making inferences
A Write a radio or TV commercial
Instructions
Read the questions. You can use them to help organizing your ideas. Read the example commercial. Choose one product from your own and make notes on how it could be advertised. Take notes and make the first draft for homework in your Drive or Word online. Remember to share your document with your peers and with your teachers to review. Then write your second draft, and the final writing after all reviews.
B Group work
You are going to present your one-minute commercial.
Record a video presenting your one-minute commercial and upload to your YouTube channel or your Google Drive. Remember to make it visible and share it with your peers and teachers.
C Group work
Option to create a storyboard for your commercial and present. The storyboard could show, using a comic-book style, the main scenes in the TV commercial.
READING
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.
00:00 Most strategic planning has nothing to do with strategy.
01:00 So what is a strategy?
02:08 Why do leaders so often focus on planning?
04:05 Let's see a real-world example of strategy beating planning.
06:33 How do I avoid the "planning trap"?
For more from Roger Martin on this topic, read, "A New Way to Think: Your Guide to Superior Management Effectiveness"
A Listen to a career coach discuss some factors necessary to work for yourself. Write down the three factors that you hear.
Factor Why is it important?
1.
2.
3.
B Listen again. In your own words, write why each factor is important.
C Pair work If you could work for yourself, what would you do? Why?
A Listen to a business consultant discuss the factors necessary for a restaurant to be successful. Check ✅ the ones she says are important.
⬜ advertising
⬜ concept
⬜ decor
⬜ food
⬜ name
⬜ location
B Listen again. In your own words, write the reason why each factor is important.
Factor
1.
2.
3.
Why is it important?
Because and Because of
Both "because" and "because of" are used to explain the cause of something. However, "because" is generally more informal, while "because of" is considered more formal.
I couldn't go to the party because I was sick.
The train was delayed because of the storm.
Since
"Since" can be used to indicate the duration of something or to introduce a reason for something.
I haven't seen my friend since we graduated from college. (Duration)
The meeting has been canceled since there aren't enough attendees. (Reason)
For
"For" can be used to express purpose, reason, or cause.
I went to the store for milk. (Purpose)
I'm staying home for the holidays. (Reason)
The company is expanding for better efficiency. (Cause)
Due to
"Due to" is a more formal way of saying "because of" and is often used to emphasize the cause.
The flight was canceled due to mechanical problems.
The company's profits decreased due to the economic downturn.
The Reason That and The Reason Why
"The reason that" and "the reason why" are both used to introduce an explanation.
The reason that I'm late is because I had a flat tire.
The reason why she's upset is that she lost her job.
Complete the paragraphs with "because, because of, since, for, due to, the reason that, or the reason why". More than one answer is possible.
Apple is one of the most valuable companies in the world ____________________ its innovative products and services. ____________________ the company's constant focus on innovation, it has been able to maintain its position as a leader in the technology industry. ____________________ Apple's commitment to quality, its products are highly sought after by consumers around the world. ____________________ its strong brand reputation, Apple is able to command premium prices for its products. ____________________ its success in the smartphone market, Apple has also expanded into other areas, such as watches, computers, and music streaming. ____________________ the company's diverse product portfolio, it has been able to weather economic downturns and remain profitable.
Microsoft is the world's largest software company ____________________ its products are used by billions of people around the world. ____________________ its early entry into the personal computer market, Microsoft has become the dominant player in the software industry. ____________________ its strong brand reputation, Microsoft's products are trusted by businesses and consumers alike. ____________________ its commitment to innovation, Microsoft has been able to adapt to changing market conditions and remain competitive. ____________________ its acquisition of GitHub, Microsoft has expanded its reach into the developer community. ____________________ its focus on cloud computing, Microsoft has become a leader in the enterprise software market.
Alphabet, the parent company of Google, is a leader in artificial intelligence ____________________ its investment in research and development. ____________________ its early work in artificial intelligence, Google has become a pioneer in the field. ____________________ its vast data resources, Google has been able to develop sophisticated artificial intelligence algorithms. ____________________ its commitment to artificial intelligence, Google has madesignificant investments in research and development. ____________________ its acquisition of DeepMind, Google has gained access to leading artificial intelligence experts. ____________________ its focus on artificial intelligence, Google is well-positioned to capitalize on the growing demand for AI-powered solutions.
Amazon is the world's largest online retailer ____________________ its customer-centric approach and efficient logistics. ____________________ its focus on customer satisfaction, Amazon has built a loyal customer base. ____________________ its innovative logistics network, Amazon is able to deliver products quickly and efficiently. ____________________ its use of technology, Amazon has been able to streamline its operations and reduce costs. ____________________ its vast product selection, Amazon is a one-stop shop for consumers. ____________________ its expansion into new markets, Amazon has continued to grow at a rapid pace.
Meta, the parent company of Facebook, is a social media giant ____________________ its ability to connect people from all over the world. ____________________ its large user base, Meta is able to generate significant advertising revenue. ____________________ its innovative features, Meta's platforms are popular among users of all ages. ____________________ its focus on community building, Meta has created a valuable resource for its users. ____________________ its expansion into new areas, such as the metaverse, Meta is well-positioned to continue to grow in the future.
Check
because of its innovative products and services
since the company's constant focus on innovation
due to Apple's commitment to quality
because of its strong brand reputation
because of its success in the smartphone market
the reason that the company's diverse product portfolio
because its products are used by billions of people around the world
since its early entry into the personal computer market
due to its strong brand reputation
because of its commitment to innovation
the reason that its acquisition of GitHub
the reason why its focus on cloud computing
due to its investment in research and development
since its early work in artificial intelligence
because of its vast data resources
the reason that its commitment to artificial intelligence
the reason why its acquisition of DeepMind
the reason why its focus on artificial intelligence
Amazon
because of its customer-centric approach and efficient logistics
due to its focus on customer satisfaction
the reason that its innovative logistics network
the reason why its use of technology
the reason why its vast product selection
the reason why its expansion into new markets
Meta
because of its ability to connect people from all over the world
since its large user base
due to its innovative features
the reason that its focus on community building
the reason why its expansion into new areas, such as the metaverse