Embedded Files
⬜ 1 The Voice Audit (Ignition & Strategy)
⬜ 2 The Structural Filter (Analysis App)
⬜ 3 The Thought Map (Synthesis App)
⬜ 4 The Critique Workshop (Independent Production)
If your writing was the only way someone could hear your voice, would they hear a whisper, a robot, or a leader?
1 The Voice Audit
Goal: Identifying which of the 10 tips moves a writer from a "robot" (passive, cluttered) to a "leader" (active, clear, direct).
Write with Authority 10 Strategies for Professional Clarity
Writing Tips That Change Everything.
Whether we're composing a blog or a business letter, an email or an essay, our goal should be to respond clearly and directly to the needs and interests of our readers. These ten tips should help us to improve our writing whenever we set out to inform or persuade.
1. Lead with your main idea.
As a general rule, state the main idea of a paragraph in the first sentence--the topic sentence. Don't keep your readers guessing.
2. Vary the length of your sentences.
In general, use short sentences to emphasize ideas. Use longer sentences to explain, define, or illustrate ideas.
3. Put key words and ideas at the beginning or end of a sentence.
Don't bury a main point in the middle of a long sentence. To emphasize key words, place them at the beginning or (better yet) at the end.
4. Vary sentence types and structures.
Vary sentence types by including occasional questions and commands. Vary sentence structures by blending simple, compound, and complex sentences.
5. Use active verbs.
Don't overwork the passive voice or forms of the verb "to be." Instead, use active verbs in the active voice.
6. Use specific nouns and verbs.
To convey your message clearly and keep your readers engaged, use concrete and specific words that show what you mean.
7. Cut the clutter.
When revising your work, eliminate unnecessary words.
8. Read aloud when you revise.
When revising, you may hear problems (of tone, emphasis, word choice, and syntax) that you can't see. So listen up!
9. Actively edit and proofread.
It's easy to overlook errors when merely looking over your work. So be on the lookout for common trouble spots when studying your final draft.
10. Use a dictionary.
When proofreading, don't trust your spell checker: it can tell you only if a word is a word, not if it's the right word.
Review Tips #5, #7, and #9. If a 'robot' writes with passive verbs and unnecessary clutter, which specific strategy will you use today to ensure your reader hears a 'leader' instead?
This video is relevant because it provides the foundational context of writing as a "productive skill" within the broader English system, helping you understand why mastering these tips is essential for effective communication.
From Strategy to Recognition
Now that we’ve identified the tools of a 'leader,' let’s see if you can spot them in action. Before you write, you must be able to distinguish a strong foundation from the details that support it.
The Structural Filter (Estonia App)
Task: Identify the "Anchor" (Main Idea) and the "Building Blocks" (Supporting Details) in a professional paragraph about Estonia.
From Analysis to Planning
From Analysis to Planning
You’ve successfully identified how a professional paragraph is built. Now, it’s your turn to provide the raw materials. Let’s move from being a reader to being an architect by mapping out your own destination.
The Thought Map (Travel Profile App)
Task: Select a destination and use the digital mind map to organize your "Global Statement" and "Specific Highlights."
From Planning to Authority
With your map ready, you have the directions. Now, let's put it into a real-world context. You aren't just writing a paragraph; you are sharing an experience that others will trust.
The Critique Workshop (Restaurant Review App)
Task: Use the "Scaffolding Sidebar" questions to draft a professional review. Apply the 10 strategies to ensure your final draft sounds like a leader—clear, concise, and persuasive.
WRITING A restaurant review
Have you eaten out recently? Write a review of a restaurant, café, or food truck. Choose at least five questions from the list. Answer these questions and add ideas of your own.
What's the name of the place?
When did you go there?
What time did you go?
Who did you go with?
What did you have to eat?
What did you have to drink?
Did you order dessert?
What did you like about the place?
What didn't you like about it?
Would you recommend it? Why? Why not?
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