Getting your message across
A Listen to advice about speaking in public. Check ✅ the items the speaker mentions in the chart below.
B Listen again. Complete the chart with the advice you hear.
3 Essential Steps to Make Effective Presentations
Learning objectives: understand and apply the three essential steps to create and deliver effective presentations.
This lesson provides you with a practical understanding of the essential steps to make effective presentations. It helps you build skills for structuring, engaging, and delivering presentations confidently, preparing you for future presentations in English or any other language.
SNAPSHOT
10 minutesHave you ever given a presentation in English or in your native language?
What do you think makes a presentation effective?
What challenges have you faced when giving a presentation?
VOCABULARY
Engagement specific participation
Structure the organization of the parts
Audience viewers or listeners
Visual aids visual materials
Confidence belief in yourself and your abilities
Impact drive value and cause repercussions
Introduction to the 3 Essential Steps
Step 1: Planning and Structuring Your Presentation
Step 2: Engaging Your Audience
Step 3: Delivering with Confidence
Planning and Structuring Your Presentation
Engaging Your Audience
Delivering with Confidence
The importance of planning your presentation.
Create a clear introduction, body, and conclusion.
Structuring content logically and using visual aids effectively.
Before you deliver any presentation, it's essential to plan what you'll say, how you'll say it, and what you want your audience to take away from it. A well-crafted presentation requires relevant research, an organized delivery, and an effective conclusion. Doing this will ensure that your presentation is both engaging and memorable, leaving a lasting impression on your audience. Make sure to spend some time on preparation and practice to communicate your message and accomplish your purpose. With proper planning, you can create an impactful and interesting presentation that would bring success.
It's important to create a logical, well-structured presentation. Break your content in understandable sections, transitions and ideas and use keywords and phrases to remember to stay on track. Arranging the key points in a logical order will make your presentation easier to follow and the audience more receptive.
When making presentations, visuals can be extremely powerful tools when used effectively. Visuals can help break up large sections of text, engage the audience, and boost comprehension of your message. Effective visuals can also make presentations more memorable and allow the audience to take away key messages. Use engaging visuals paired with an organized presentation to maximize the impact of your message.
Discuss the significance of engaging the audience.
Use techniques such as storytelling, asking questions, and using real-life examples.
Compare examples of engaging vs. non-engaging presentations to illustrate the point.
Engaging audiences during a presentation is essential to captivate their attention and successfully communicate your message. Establishing connections with the audience give your presentation purpose and helps to maintain interest. Captivating the audience will promote understanding and deliver maximum impact to ensure your presentation is remembered.
Experience engagement with stories
Use techniques such as storytelling, asking questions, and providing real-life examples to connect with your audience. With these tools, your presentations will be filled with energy and excitement that will surely engage and delight your listeners.
Emphasize the importance of confidence in presentation delivery.
Learn tips on body language, eye contact, and practice.
Learn strategies for managing nervousness and building self-assurance.
Presentation confidence is essential to effectively engaging an audience. It is even more important for speakers to display confidence in their speech delivery than the content they are presenting. To build confidence for presentations, practice not only the content but also the physical delivery in front of an audience. It is also beneficial for speakers to focus on the positive outcomes of their presentation and to develop and reflect on areas of strength to use as a foundation of confidence.
Eye contact is essential in a presentation. It can help you engage your audience and give off a confident presence. Make sure to be mindful of your facial expressions and posture to show that you believe in your message. Soften your gaze to make your audience feel comfortable and use a friendly conviction to effectively communicate your message.
To manage nervousness during a presentation, take the time to plan and practice beforehand. Set a positive and realistic goal for your talk and focus on the outcome. Speak slowly and take deep breaths to help release tension. Visualize yourself delivering your presentation with confidence to help build self-assurance. Above all, remember to stay calm and relaxed to make sure your presentation is successful.
Reflect on a case study or a real-life example of a successful presentation.
Review and discuss how the presenter applied the three essential steps and the positive outcomes of the presentation.
Follow the three essential steps for a successful presentation: identify your audience, prepare and practice, and deliver your presentation with confidence. Doing this will enable you to make an impact and leave a lasting impression with your audience.
For assessment, share one key takeaway from the lesson related to the three essential steps for effective presentations with the group.
You will be evaluated by your understanding and engagement with the material.
Presentations can be an intimidating endeavor. By utilizing 3 essential steps to a successful presentation, you can set yourself up for success. First, be sure to familiarize yourself with the material and practice. Second, make sure to focus on your audience when delivering the material. Finally, be confident and have fun with the presentation. If you use these 3 easy steps, you can be sure to make the most of your presentation!
Summarize the main points discussed in the lesson, highlighting the three essential steps for effective presentations.
Practice and apply these steps in your future presentations.
Practice and apply one of the three essential steps in a short presentation you will deliver in the next class.
Take opportunity to put your learning into practice.
Crafting an effective presentation involves more than just a great slide deck and structure - it is about creating a connection and delivering an impact. Clear communication, preparation, organization, enthusiasm and practice are all key ingredients to creating a compelling message that audiences remember.
Explaining Ideas and Visual Information
Explaining Concepts and Ideas
Defining Quality
Total Quality Management
Market Research
Explaining Visual Information
3S Technique
Presenting Information
Signaling the Structure of your Presentation
Presentation Signals
Professional Presentation
Crafting Successful Signals
Conveying expertise and authority
Professional presentation techniques involve using cues that convey a speaker's expertise and authority. It can include behaviors from posture and facial expressions to vocal tones and movements. Establishing a presence of knowledgeable confidence enables a speaker to effectively connect with their audience and deliver their message.
Listening
Presentation
Features of a Good Presentation
Evaluation
Active Listening
Strategies to Enhance Your Focus
Ignite your full attention
It is crucial to remain focused during professional presentations so that vital information is not missed. Strategies such as minimal note taking, avoiding excessive processing of information, and being mindful of body language can ensure that active listening is taking place.
High Impact Presentations
Presentation Tips
Make an Impact
Deliver outstanding presentations
Every presenter should strive for excellence by using the best techniques when preparing for their presentations. Doing so will ensure you create a high impact and memorable presentation for your audience. Focus on making the content engaging, use powerful visuals, and practice, practice, practice to become a pro!
The Technique that turns people like us
Professional Presentations
Creating an Engaging Presentation
Transforming ideas into a captivating presentation
Making effective presentations
Discourse markers
Describing a process
How to Start a Presentation
Making Presentations
EVALUATION
Getting your message across
Defining quality
Which statement do you agree with most? Explain.
Quality is about achieving excellence in a product or service.
Quality is the ability of a service or product to satisfy a given need.
"In my humble opinion, top-notch products should flaunt a stunning design."
"I think a high-quality product should have a great design appearance."
"In my opinion, a top-notch product should boast an exceptional and stunning design."
Explaining concepts and ideas
You do not need complex language to explain complex ideas but you do need clear, well-structured speech.
Describing your job
Calculating quality costs
Defining the company's aim
Describing visual information
Total Quality Management
Read the paragraph explaining the concept of TQM
TQM stands for Total Quality Management. This is a system which involves the whole company in the management of the quality of its services or products. For example, using the system to identify needs, agree aims and allocate responsibilities. So, TQM can be seen as a strategy to improve quality management in its broadest sense.
The explanation above can be divided into four main steps. Look at the step-by-step version in the flow chart.
Define
Describe
Illustrate
Rephrase
Define TQM - Total Quality Management
Describe It is the total achievement for a company in the management of the quality of its services or products.
Illustrate It has to identify needs, agree aims and allocate responsibilities.
Rephrase TQM is a strategy to improve quality in the broadcast sense.
Now read the paragraph below and in the same way break down the information into steps to make a flowchart.
Market research is the investigation of the needs and potential of a market. It involves several stages including the definition of objectives, the collection and analysis of results, and finally the interpretation and presentation of findings. For example, a company may use market research to decide on the likely demand for a product at a given price. To summarize, market research enables companies to make informed decisions about marketing strategy and its implementation.
Define
Describe
Illustrate
Rephrase
Now take a concept or term related to your own work, or if you prefer, take the term brainstorm and explain it in the same step-by-step way - define, describe, illustrate, rephrase.
Concept -
Text -
Define -
Describe -
Illustrate -
Rephrase -
Record your own explanation then listen to your recording, checking that you included all the steps. Prepare notes and, if possible, give your explanation in class or to a partner.
Explaining visual information
Simple bold visuals can help explain concepts clearly. The graph below shows the variation in production costs during a term-month period. You don't have to point out every detail. Direct people's attention to the most important information. Here are ways that we explain the importance of the information and the visual, and its relevance to your talk.
Look at the graph and match the phrases with the corresponding section.
a moderate increase
a step drop
a sharp fall
a stable period
a dramatic rise
a gradual fall
a leveling-off
a sudden increase
This means that ...
This clearly shows that …
This is important because …
What this shows is that …
This table provides ...
This table lists ...
This table gives …
As you can see, ...
Let me point out that …
It’s important to notice that ...
This graph
This chart
This diagram
shows
explains
illustrates
the relationship ...
how sales increased ...
why ...
when ...
the process ...
When making a professional presentation, using large numbers to your advantage can help you make a powerful impression. Understanding how to express numbers as large figures can help you add credibility to your message, as well as creating an aura of expertise. Through careful strategic use of numbers, your presentation can be elevated to a higher level.
When making a professional presentation, accuracy is key. Using rounded numbers can lead to misunderstandings and a lack of trust in the data. To ensure accuracy, aim to express large numbers as precise numbers. Consider converting any large numbers to terms (i.e. 2,000,000 expressed as 2 million). This displays accurate information and makes the data easier to understand in a presentation.
EXPRESSIONS Using large numbers
1,000 a thousands flights
1,000,000 a million visitors $2 m. = two million dollars
1,000,000,000 a billion tourists $6.5 bn. = six point five billion dollars
1,000,000,000 a trillion dollars
EXPRESSIONS Rounding the number
about almost around
19,820 → about 20,000
789,483 → almost 800,000
990,000 → around a million
NOTE
When you point out specific information, you may decide to use a pointer on the remote slide changer. You know the little red laser pointer that shows on the screen. This can be helpful, but be careful when you use it. Sometimes people get carried away, just keep making circles on the screen. This can be very distracting.
Presenting information
WHAT and HOW
When you give a presentation, how you deliver the information is just as important as what you say. Knowing your subject well and knowing your audience are both very important for your preparation but there are other considerations. Below are some of the things to consider in order to make a good presentation – maybe you can add to them. Make a list of the features in your order of priority, then compare and discuss your list with the rest of the group.
EVALUATION
Content (What was said) ⬜ clear ⬜ OK ⬜not clear
Delivery (How it was said) ⬜ clear ⬜ OK ⬜not clear
Who gave the speech/presentation?
Where does he/she work?
What does he/she do?
Other questions
The introduction of a presentation sets the tone and energy level for the rest of the speech. It's important to start with an outline, get to the point quickly, and provide an engaging preview of the material to come. Starting with a few jokes to break the ice can help build confidence and audience engagement, but be careful not to cross the line. Establish a rhythm for your presentation with a clear structure and pacing to keep the audience captivated.
1 Read the five important steps to follow when starting a presentation. Decide which order they should be in. Fill in the gaps with the words in the box.
Firstly Secondly Thirdly Fourthly Finally
a ____________, you should say a few words about yourself so that the audience knows something about the person who is going to talk to them.
b ____________, you need to welcome everybody to the presentation or event.
c ____________, you need to explain what you are going to talk about and why.
d ____________, say very clearly how you would like to deal with questions.
e ____________, you have to stop people talking and get them to focus all their attention on you. This is not always easy!
2 Look at the following sentences and decide when you should use them. Match the sentences to their functions below.
____ 1 If I could have everybody's attention.
____ 2 My name's Jack Fisher. I'm head of production.
____ 3 I’ll leave ten minutes for questions at the end.
____ 4 Welcome to Studio Express.
____ 5 If you have any questions, I'll be happy to answer them as we go along.
____ 6 As you know, I'm in charge of public relations.
____ 7 This morning I'd like to present the new marketing strategy.
____ 8 This afternoon, I'd like to report on sales in Europe.
____ 9 Thank you for coming today.
____ 10 OK, let's get started.
a Getting people’s attention
b Welcoming people
c Introducing yourself
d Giving the aim of the presentation
e Saying how you want to deal with questions.
3 Complete the data sheet and make a presentation about your company or organization.
Name of the company: .......................................................................
Location:
Head office: a) .......................................................................
Branch office b) .......................................................................
Company structure:
Status: c) .......................................................................
Name of directors: d) .......................................................................
Responsibilities:
Name: _________ e) .......................................................................
Name: _________ f) ........................................................................
Number of staff:
g) .......................................................................
h) .......................................................................
Responsibilities:
Name:__________ i) .......................................................................
Name:__________ j) ........................................................................
Administrative staff responsibilities:
k) ........................................................................
Company activities:
l) ........................................................................
CEO
Who is in charge of marketing?
-
Who is responsible for the financial side?
-
Where is the company based?
-
What form of company is it?
-
Who is responsible for a particular region?
-
Who are the sales managers supported by?
-
There is There are
There is and there are are often used in descriptions:
When talking about something or somebody for the first time, e.g.
There is a branch office in São Paulo.
There are three directors.
But when we mention them again, we say:
It’s in the center of town.
They are responsible for finance and marketing.
When answering the question “how many”? e.g.
There’s one representative for Brazil.
There are eight of us in the Head Office.
Verb there to be
Pausing to reflect and take a break while delivering information in a professional meeting is important to prevent mental fatigue and create an atmosphere of engagement. Breaks help to reset the speaker's and audience’s attention and suggest thoughtful consideration of the presented information. They also allow the speaker to adjust their pacing and be more intentional in their delivery. Overall, taking a pause enables the meeting to be more efficient and productive in the long-term.
Pauses are an essential aspect of spoken English, as they provide listeners with the necessary time to assimilate the information presented. Speakers should pause after each message unit to allow listeners to process the information effectively. If a speaker talks too quickly or does not organize the information properly, it may be difficult for listeners to comprehend and discern the central message.
The clarity of speech can be enhanced by pausing, just like stress and pronunciation. Adding a pause has several benefits, including: clarifying the meaning, to add emphasis, a useful technique to improve breathing for public speakers, and help listeners understanding complex ideas, concepts, and longer sentences.
A Look at the following sentences and check any (/) that indicates an appropriate pause.
1. Although the Greeks / were credited with the first Western democracy / neither women / nor slaves had their right / to vote.
2. During the debate / the woman proved that Jason’s argument was flawed / thereby embarrassing him / in front of everyone.
3. Those pineapples were / in my opinion / the best fruit / that I had ever tasted.
4. Many critics believe / that modern movies lack / what early movies possessed / namely / a strong plot and good actors.
5. Common pets / in American households include birds / cats / and dogs.
6. Nevertheless / I still do not agree that animal testing / is worthwhile.
B Now practice listening and repeating the sentences.
3S
Say what you are going to say.
Say it.
Say that you have said it.
To achieve successful and effective results, it is important to keep things simple. This approach enables better understanding and quicker results, making the process less daunting. Simplicity in technique allows us to leverage the power of practice and be able to accomplish more within a shorter period of time.
Presentation signals
A presentation will be much clearer to an audience if the structure is clearly signaled. Here is how you can structure your presentation.
Clear, well-structured speech
Introduction
Topic
Outlines
Middle
Showing steps
Conclusion
Closing
Inviting questions
Example
Topic I’d like to talk about our management
I’d like to say a few words about training scheme.
Outline I’ll be dealing with
I’ve divided my talk into three areas
Middle
Showing steps First of all,
Firstly, let’s look at in-service training.
Then
Next I’ll go on to external training.
After that
Conclusion
Closing Finally, we hope to provide even more
To sum up, specialist courses next year.
Inviting questions Are there any questions?
If there are any questions, I’ll be happy to try to answer them.
A great presentation is determined by combining interactive visuals and engaging content with a confident speaker. The goal is to provide an informative, interesting experience that leaves a lasting impression in the audience. To achieve this, use visuals that provide a backdrop for the message, break the talk into digestible pieces, and practice your delivery to ensure optimal presentation success.
Features of a Good Presentation
VOICE breath slowly, control the volume
SPEED better slow than too fast; pause frequently
LANGUAGE simply short sentences; give summaries and examples
LENGTH people's concentration is only good for 20 minutes or so
HUMOR always helps to keep your audience with you
NOTES certainly, but never read aloud a complete text
CONFIDENCE sound as though you know what you are talking about
VISUAL AIDS not too many; make them attractive and clear
BODY LANGUAGE plenty of eye contact with your audience
An excellent presentation captivates, informs, and inspires.
A successful presentation doesn't just relay information; it ignites minds and moves hearts. It leaves audiences captivated, informed, and yearning to take action. But how do you craft such a presentation? Fear not, for we hold the key: ten essential features that unlock excellence.
1. Clear and concise message - Focus on one key takeaway and tailor your content to support it. Avoid information overload.
2. Compelling story - Weave a narrative that engages your audience and makes your points memorable.
3. Relevant and credible data - Use facts, statistics, and visuals to back your claims and build trust with your audience.
4. Structured and logical flow - Organize your content in a way that's easy to follow, with transitions between points.
5. Confident and enthusiastic - Speak clearly, project your voice, and maintain eye contact. Show passion for your topic.
6. Varied pace and tone - Avoid monotone delivery. Use pauses for emphasis, and vary your pace and volume to keep the audience engaged.
7. Natural and conversational - Avoid sounding robotic or scripted. Speak in a way that feels natural and authentic to you.
8. Effective use of visuals - Use slides, images, and videos strategically to enhance your message, not distract from it. Keep them simple and visually appealing.
9. Interactive elements - Encourage questions, polls, or activities to keep your audience actively involved.
10. Call to action - Tell your audience what you want them to do after your presentation, whether it's taking a specific action, visiting a website, or simply reflecting on your message.
▶ Practice, practice, practice - Rehearse your presentation to feel comfortable and confident.
▶Know your audience - Tailor your content and delivery style to their interests and background knowledge.
▶ Anticipate questions - Be prepared to answer common questions related to your topic.
▶ Embrace technology - Use presentation software and tools effectively, but don't let them overshadow your message.
Remember, the best presentations are a combination of well-crafted content, engaging delivery, and successful audience interaction. Focus on these features and you'll be well on your way to delivering an excellent presentation!
The importance of elements in a presentation can depend on various factors, including the context, audience, and goals. However, if we were to consider a general prioritization, the following order is often suggested:
Clear and Relevant Content
Well-Structured Organization
Relevance to Audience Needs
Clear and Concise Messaging
Engaging Delivery
Audience Engagement
Effective Use of Visuals
Memorable and Impactful
Professionalism
Confidence
Consistent and Effective Tone
Adaptability
Interactive Elements
Appropriate Timing
Strong Opening and Closing
Clear and relevant content forms the foundation of any presentation, while a well-organized structure and consideration for the audience's needs follow closely. Engaging delivery and audience engagement are essential for maintaining interest. Effective use of visuals and memorable impact contribute to a lasting impression.
It's important to note that the significance of these elements can vary based on the specific context, audience expectations, and the purpose of the presentation. The best presentations often strike a balance among these elements to effectively convey the intended message.
The importance of various elements in a presentation can depend on the specific context, audience, and goals. However, it's often helpful to view these elements as interconnected, with each playing a crucial role. Here's a breakdown of the elements you mentioned:
Importance: High
Reasoning: Content is the substance of your presentation. It includes the information you're delivering, the key messages, and supporting details. Without strong and relevant content, your presentation lacks a solid foundation. Quality content is essential for providing value to your audience.
Importance: Moderate to High
Reasoning: Confidence in your delivery enhances your credibility and can positively impact how your message is received. However, confidence alone cannot compensate for weak content or poor engagement. It works best when combined with solid content and effective engagement strategies.
Importance: High
Reasoning: Engaging your audience is critical for maintaining their interest and ensuring they absorb and retain your message. Even if you have excellent content, it may not have the desired impact if the audience is not engaged. Interaction, visuals, and a dynamic presentation style contribute to engagement.
Importance: High
Reasoning: Delivery encompasses how you present your content, including your speaking style, tone, pace, and body language. A strong delivery can enhance audience understanding, retention, and overall experience. Effective delivery complements your content and contributes to the success of your presentation.
Importance: High
Reasoning: Ultimately, the success of a presentation is often measured by its outcomes. This could include achieving the desired response from the audience, meeting objectives, or influencing decision-makers. While outcomes are the ultimate goal, they are influenced by the quality of content, the engagement of the audience, and the effectiveness of the delivery.
In summary, these elements are interconnected, and their importance can vary based on the specific goals and context of your presentation. A well-rounded presentation often combines strong content with confident and engaging delivery to achieve desired outcomes. It's crucial to strike a balance and consider the interplay of these elements to create a successful presentation.
High Impact Presentations
A good presentation is one of the most important tools you have in business for getting things done.
Whether you're
✓ persuading colleagues
✓ selling a client
✓ energizing a team or
✓ showing an idea to senior management
the power of your presentation makes the difference between success and failure.
You should be able to
Create a positive first impression and establish a positive first image.
Assess your audience and define the goals of the presentation.
Communicate your ideas with clarity and force, conveying competence and confidence, especially with new or difficult material.
Develop a central theme and structure the presentation around your theme.
Be more relaxed and natural (while making presentations, yet also project enthusiasm)
Effectively use expressions, gestures and modulation for desired impact.
Impress your audience by using the latest in presentation technology.
Think on your goal and quickly handle any situation with polish and professionalism.
Optimize pressure situations and lead an impressive and effective step ahead.
Reach every audience every time.
Motivate and persuade your audience to action using supporting facts and examples.
Convey credibility and sell your ideas, your organization and yourself!
A high impact presentation will benefit you if you have some prior public speaking experience. It is particularly useful for executives who speak in front of groups, salespeople and anyone who meets the press.
Be customized to meet your company's needs. Using the presentation high impact skills, and techniques you’ll cover all the basics.
Adapted from Dale Carnegie Training®The technique that turns people like us
A successful career depends on your ability to communicate effectively negotiate with your superiors, co-workers and staff.
The technique that turns people - those with the usual public speaking fears and phobia - into polished professionals who get their ideas across with poise and enthusiasm.
Start with the three basics
1. Get to know your audience,
2. organize ideas and
3. create your outline.
Use sophisticated techniques like
✓ voice modulation,
✓ attention focusing and
✓ idea pyramids for creating impact and audience persuasion.
✓ Get advices about your own presentation style (EVALUATION)
you will be on your feet and presenting like a professional in no time at all!
All presentations should be recorded, so you can actually watch you progression from novice to professional.
Take the step from nervous novice afraid to speak to savvy pro eager to address.
Record your presentations
Your recorded presentation will remind yourself how good you really are and how far you have come.
❑ Learn and implement never-fail formula for a successful talk.
❑ Research your audience in advance;
❑ know them and their expectations.
❑ Manage hostile and uncooperative audience members.
❑ Implement fail-proof techniques to organize your speech into a logical flow, especially knowing
❑ what to include and what not to include.
❑ Hold the attention of your audience,
❑ speaking with confidence and clarity as well as
❑ use your enthusiasm to get the audience on your side.
❑ Let gestures add impact and reinforcement.
❑ Perfect your timing with the use of visual aids and
❑ let your own voice become a tool, creating emphasis and emotion.
Use these techniques and achieve amazing results with Public Speaking,
Techniques are important mainly for managers and executives with little or no public speaking experience.
Designed specifically for people with little or no public speaking experience.
Understand that public speaking ability is a key ingredient of success.
An overview of giving effective presentations. You will see examples of good and bad presentations and what mistakes to avoid.