黃柏銓 Brian Huang

BACKGROUND & MOTIVATION

In the era of widespread digital media, personal branding has become a crucial asset for career development.

This project is based on my interest in digital marketing and social media management, combining digital tools with content design principles to create a personal digital brand presentation system.

By integrating multimedia content and interactive QR Code links, the project transforms a traditional résumé into an explorable brand experience, enhancing future career competitiveness and personal influence.

CORE VALUE OF DIGITAL HUMANITIES

This project embodies the core values of Digital Humanities by utilizing digital tools and cross-media communication to transform personal experiences into visualized and interactive forms of knowledge.

By combining personal branding strategies with digital marketing concepts, diverse digital content is integrated into a cohesive system, while QR Codes provide instant access to extended resources and related content.

The design emphasizes how information is understood and communicated, positioning digital tools as extensions of storytelling and interaction, and demonstrating the practical potential of Digital Humanities in real-world applications.

PROJECT DESCRIPTION

This project centers on the development of a personal digital brand, integrating digital marketing strategies and content creation methods.

The personal brand is divided into multiple media modules, including infographic design, academic-style presentations, and interactive digital content extensions.

QR Codes serve as the connecting medium, linking all project components into an instantly accessible system that allows viewers to quickly explore and understand the complete project through scanning.

Overall, this project represents a practical implementation of personal brand storytelling through digital tools, showcasing the value of Digital Humanities in both professional applications and career development.

Projects

Kebbi

Design of the introduction of Taiwan's Moon Festival

Guide Reading

From Data to Practice: A Blueprint for Educational Applications of AI Voice Robots

R6 文獻導讀.pdf

AI Tour Guide Chatbot

Introducing Taipei and New Taipei

Poster

My Final Poster for Reviewing

ACADEMIC INNOVATION & PRACTICAL APPLICATION

This project transforms personal branding into an interactive content navigation system, using QR Codes to connect multimedia materials and allowing audiences to choose information pathways based on their interests.

This creates a non-linear and exploratory learning experience.

From a user experience perspective, personal branding is designed as a digital space that can be explored, increasing engagement and improving information retention.

This framework can be extended to educational exhibitions, digital résumés, portfolio presentations, and digital marketing campaigns, offering a more interactive and immersive approach to information delivery.

REFLECTIONS & KEY TAKEAWAYS

Through this project, I gained valuable hands-on experience in integrating digital tools and designing multimedia content, while strengthening my ability to manage content across multiple platforms.

I also realized that a personal brand is not merely a collection of individual works, but a strategic and interconnected system.

The organization of content, the design of information pathways, and the consistency of user experience are all essential elements in building an effective digital brand.

This project deepened my understanding of the value of Digital Humanities and provided meaningful insights into my future development in the fields of digital marketing and content creation.

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