Personas

Why?

To make a deeper analysis of the customer and target group (BCM - what? and who?)

How?

Personas is way of visualizing 3-4 customer types.

Steps:

1) Analyze the Business Canvas Model section - What? and Who? Customer Relationsships and Costumer Segement

2) Personas: Image 4 customer types and make a description; Name? Age? Title? Civil status? What are his/her needs? (Maslow's Hierchy of Needs). Make a drawing of each persona

When?

Both in the end of the ideation phase and qualification phase. 

Where can you learn more?

Read more here