Target: Investor

Understand the people you want to invest in your project

Whether we talk about equity investment from venture capitalists, funding from (charitable) foundations, crowdfunding etc...

...or whether we talk about partners who should invest other resources like time and space.

Why

When

Developing this profile is especially relevant for startups - including social enterprise startups. 

But in general it is relevant if you need to convince some external partner to invest in your project. Whether we talk about equity investment, loans, donations, sponsorships or other sorts of investment, or whether we talk about non-financial investments like time and space etc. 

How

Investors are individuals and have different priorities, so you should try to find out the priorities of your specific investor.

Some general criteria can be found here: Guide to what investors look for in a startup... 

If you seek funding from foundations, you should do research on the websites of the specific foundations to find out about their main criteria for funding projects.