Co Creation

When should you use it?

The process of Co-creation

The process of co-creation essentially involves 2 core steps:

1. Contribution: Submission of contributions by the public to the firm

2. Selection: Selection of the most promising and appealing contributions/submissions

Types of Co-creation

Depending on the degree of control exercised by the firm/public over the contribution and selection activities, co-creation may be broadly classified into 4 categories:

1. Tinkering: Public exercises control over the contribution activity while the firm exercises control over the selection activity

2. Submitting: Firm exercises complete control over both the activities

3. Co-designing: Firm exercises control over the contribution activity while the public exercises control over the selection activity

4. Collaborating: Public exercises complete control over both the activities

Co-Creation can be used at any point in your project phases.

Where can you learn more?

You can read more about co creation here.