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Understand the specific people who are supposed to be using and get their hands on your solution on an everyday basis.
Understand the specific people who are supposed to be using and get their hands on your solution on an everyday basis.
Why
Why
End users see the world from a different perspective than you and may have irrational motives. So try hard to imagine the how your end users view the problem or situation.
When
When
Focus on developing end user profiles whenever you innovation is something that should be used by individuals on a personal basis, in their job or in other situations.
It's hard to imagine situations where this is not the case.
How
How
Use some of the tools for empathizing like:
Google Sites
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