Market Opportunity Analysis

Why

To convince management or external investors to invest in your project, you will need to convince them about the potential size of the market. How much are we likely going to sell and what is the potential revenue?

So it is simply answering the question: Is it worth the effort?

When

You will need a clear idea about your target customers to make a proper analysis. And you will need to have a fairly clear idea about what kind of solution you are offering.

How

• Estimate the total available market. How big is the "universe"?
• Esitmate the served market. How many can we reach with our sales channels?
• Estimate the size of your taget market. Who will be our most likely buyers? How many are they? How much will they buy?
• Estimate your expected revenue. How many in our target market will buy our solution?

Resources