Ideation Step 2: Generate

Generating ideas is about getting a lot of ideas.

Accept that a lot of them will be really bad...if you hold them back, they just block the way for the brilliant ideas...

In Step 2 you generate as many ideas as possible based on you focus question from Step 1. Quantity matters.

Tools for kickstarting the ideation process are numerous, so feel free to use any tool you know. But here are a few classic examples.

Brainstorm - Ideation Tools for EiTI 4.pdf

Brainstorm


Negative Brainstorm - Ideation Tools for EiTI 5.pdf

Negative Brainstorm


Association Technique - Ideation Tools for EiTI 11.pdf

Association Technique


Role Storming - Ideation Tools for EiTI 13.pdf

Role Storming


Trigger Sessions - Ideation Tools for EiTI 6.pdf

Trigger Sessions


Brainwriting 635 - Ideation Tools for EiTI 8.pdf

Brainwriting 6-3-5