Statement of the Pattern
Site features and considerations that aim to improve an area's economic development are thought out based on a site and the surrounding areas. Art features, interactive learning, food trucks, or event holdings can help a site or town improve economic development by generating local interest and driving more people into a space. This would result in more opportunities created in the space for surrounding businesses to thrive, and to create an area that people want to visit consistently. Creating a design that entices people to spend their time and money in these places, and to create a sense of community that only builds stronger as times goes on. The space that is designed properly and managed with function as one of its best intentions and to get the most out of its intended space will have great impact on the increase of economic development.
The chance and hope for economic development in a town from space/design comes from an initiative to go out and find new and innovative strategies that drive more people and money into a space. One example is the use of mobile vendors or food trucks and their valuable use for a small or large space. A large-scale open park by the name of Klyde-Warren Park in Dallas, Texas has a designated area on their site that can park nine food trucks throughout everyday where people in the park grab a quick bite to eat or drink. The food trucks at the park not only offer a tax income for Dallas, but they also have generated a revenue increase for the Park foundation. Additionally, the food trucks are paid a commission fee of 10% of daily sales.
Programming public spaces can protect a space and its users. While flexibility and designing for a variety of user groups is important, designing specific spaces for intended use. Another design consideration for economic development is the idea of using specific areas on a site for event hosting and rentals. Larger spaces on a site could be held for events like concerts, fairs/festivals, weddings, or local community events or meetings. The Simon & Helen Director Park in Portland, Oregon uses their large open green spaces to host events that are rented out by vendors and they state that, “in between the years 2010 and 2013, the park generated $140,000 in revenue from event rentals.” Additionally, the park had an annual gross income increase of 91% in those years (Ozdil).
Finally, one of the more hands on factors a site can help create economic value is use of educational or interactive learning through specific camps, classes, or public speakers. This idea can get more people in the community excited to come to the space to learn and grow. The Regenstein Learning Campus at the Chicago Botanic Garden is a great example of this idea; they hold classes and camps that help support important developmental skills in children. They have generated over $2.25 million dollars in capital funds through the use of these camps and classes, which has helped catalyze $130,000 in scholarships for youth education
What is the takeaway for designers?
The main takeaway for designers to become successful drivers of economic development of a space is to have initiative and strive to create spaces that will attract people from the outside. Creating a design that promotes and entices people to spend their time and money in these places.
Thoren, Roxi, and Andrew Louw. “Simon and Helen Director Park.” Landscape Performance Series. Landscape Architecture Foundation, 2013. https://doi.org/10.31353/cs0630
Ozdil, Taner R., Sameepa Modi, and Dylan Stewart. “Klyde Warren Park.” Landscape Performance Series. Landscape Architecture Foundation, 2013. https://doi.org/10.31353/cs0590
Hanson, Sarah, and Matthew Callone. “Regenstein Learning Campus at the Chicago Botanic Garden.” Landscape Performance Series. Landscape Architecture Foundation, 2019. https://doi.org/10.31353/cs1510
Joyce, Kate. “Commissions.” Kate Joyce Commissions, www.kate-joyce.com/commissions. Accessed 28 Aug. 2024.
“City of Portland, Simon and Helen Director Park - Work.” City of Portland, Simon and Helen Director Park, 2010, www.zgf.com/work/1155-city-of-portland-simon-and-helen-director-park.
Burnett, Office of James. “Klyde Warren Park.” OJB: Klyde Warren Park , 20 Oct. 2023, www.ojb.com/work/klydewarrenpark/.