My research career path is based on quantitative research with an occasional foray into qualitative research. In this blog I discuss the coding part of the occasional foray into qualitative research. To code qualitative research there must be qualitative interviews. I have a blog about qualitative interviewing and coding for 'De Nederlandse GezinsRaad': 'Interviewing & Coding Interviews For De Nederlandse GezinsRaad’. That is not all the qualitative coding and interviewing I did.
Besides doing qualitative interviews for 'De Nederlandse GezinsRaad' I also used qualitative research in both my internships to get more information. At my internship at the police I used qualitative research to explain the story of the capacity problems behind the numbers: blog 'Internship Police'. At my final internship for my Business Economics study I used qualitative interviewing to know what each employee of Staal & Select was doing in Excel or other programs for the sales administration of Staal & Select and what they each needed in the new sales administration program. Based on these interviews and theory I built a new sales administration program in Access: blog 'Internship Staal & Select'.
During my studies I always looked for side jobs in which I could use the things I was learning in my studies. One of my side jobs was doing qualitative interviews for Forum. There I was able to practice with 2 kinds of qualitative research:
Semi-structured interviews: Interviewing with pre-arranged questions;
Unstructered interviewing: Upfront I got a list with subjects I had to touch during the qualitative interview. It was up to me to keep the expert talking by asking questions I thought were relevant and not set up front.
I dedicated a whole blog to the interviews I did for Forum: 'Forum Institute'.
As an entrepreneur I built from 2013 till 2021 WordPress websites for small business and NGO’s. In those years I developed a list of questions I would ask the owner of the website I was going to build:
What the goal of their website was;
What they were selling;
Etc.
By going through those answers I was able to build an unique WordPress website they could manage themselves after it was built. The blog 'Communication As A Customer With The Web Builder' has tips how to use qualitative research as a webbuilder.
Yes, I also used semi-structured and unstructured interviews for my Excel assignments to get what the customer wanted as an end result. As a result, I was given various assignments to teach Excel and build templates and databases in Excel or Access.
As I already told in the paragraph about WordPress and Excel I like to use qualitative research before making my quotation for my potential client. Sometimes it means I don't get or want the assignment, because of what is told during the interview. And other times I get the assignment and happy clients, because the end result is close to what they visioned as an end result.
'Veldwerk' (fieldwork) is sometimes more than just handing out surveys. When surveying with a tablet I ask the questions. With the open questions I have to summarize the answer the one being surveying is rattling about. This is a challenge when the one being surveyed likes to talk and keeps on rambling about the subject and in the answer field there is only room for 200 characters. A list of fieldwork I did with a qualitative question in which the one being surveyed could ramble on and on:
Surveying Dutch visitors Workwear Fair in Düsseldorf
Surveying retired people using the library in Breda
Surveying visitors & customers of department stores & 'drogisterijen' (drugstores)
Surveying people in their neighborhood or on location about the location they are (street interviews).
From 2017 till 2022 I coded the picture question of a customer service survey into emotions. It was an open question the one filling in the survey could ramble on about the customer service of the bank and the picture they thought represented the customer service they received the best. I wrote a blog about coding this semi-qualitative question ‘Coding Emotions In Categories From A Survey Answer’.
As a WordPress builder I felt sometimes like a coach to the clients I was building the website for, because they were telling their story to me and their why. This was more the case when as a volunteer I was a game leader for the game 'Steekje los'. During this game people were telling vulnerable part of their story. It was my task not to let everybody react on the stories told and when the players were reacting on each other’s stories to direct the reaction in a respectful way to the one telling their story.
Feeling like a coach when building a WordPress website for clients was nothing compared to supervising a team of interviewers with Dutch Caribbean roots. I had to train them after the training they had had and had to motivated them to go conduct the interviews. Here I also encountered the personal stories of the interviewers and the things they experienced during the interviews. I could only lend them a listing ear and if necessary escalate back to my supervisors. But in the moment it was up to the interviewers to decided what to do during an interview when they didn't feel save. I wrote a blog about this experience: 'Supervising An Interview Team Which Spoke Papiamento To Interview People From The Dutch Caribbean In Dutch'.
I co-designed my own product, the app Reality Keeper. The app was based on:
Research done by others;
A survey on forehand, and during the test period of the app;
Qualitative interviews during the process of making the specs;
And a few focus groups on the specs and when the app was tested.
I conducted most of the focus group interviews and coded all the focus group interviews and qualitative interviews into specs. The Reality Keeper team also published the report 'PreTesting Report Reality Keeper App' in which the results of the survey, interviews and focus groups are discussed and how these results led to building the app Reality Keeper. The report can be read in the blog 'PreTesting Report Reality Keeper App'.
One of the participants of the focus group for the app Reality Keeper asked after one of the focus groups if I wanted to conduct the coding of his interviews and focus groups for his research. I got the interviews and quickly learned through the manual of the program how to use the program he was using to code the qualitative interviews into categories. I coded the interviews for him and was one of the readers of his thesis before he handed in his thesis.