Reality Keeper

Index

The App Reality Keeper

The App Reality Keeper (2017 - 2019) was made with grants from ZONMW (2x) and price money from Dela. It was originally made for people with mental health to keep track of their Social Media use. I, Adstructie and Stichting Anoiksis developed this during the Dutch Health Hackathon in UMC Utrecht. The plan didn’t win then, but I and part of the team decided to ask ZONMW for a grant and this was given. Later the team got grants to give workshops about social media use and also to inform and prevent online bullying.

From Idea To App

The idea was formed based on our own experience with social media and the TED talk of Mariano Sigman with the title 'Your words may predict your future health'.  With the idea and our experience the team made a plan and a budget to send to ZONMW. After it was granted the team went back to our target audience (doelgroep) to ask them what they thought about the idea and what else should be in the app. The team researched this with a survey and focus groups. Later on after the app was in the appstores the team did the same again.

Reality Keeper

The app was named Reality Keeper. With the feed back the team got a new version was made and the workshops about social media use and inform and prevent online bullying started. This was also with grants for ZONMW. The target audience was happy, but wanted more. It is hard to get funding for developing an app further and without funding the team can't keep the app up-to-date and this means in the appstores.

Promotion Of The Reality Keeper App

With projects of ZONMW it is not allowed to reserve money for promoting the product. Without promotion no one will know that the app is in the app store to be downloaded. This was also true for the app Reality Keeper.  For my own business Databeet I had followed the online PR-course with Snappr, which came in handy to promote Reality Keeper without a budget. Pr is a way of free publicity. I put the learnings of the pr-course in action and this resulted in more than 12 free publicities in magazines and newspapers. I wasn't allowed to mention the app Reality Keeper in all the articles, but the subject in the articles was relevant to the app Reality Keeper and by this the app Reality Keeper was promoted indirect.

Related blogs on my website

• Bewaak het gevoel dat Social Media je geeft met de app Reality Keeper 

• Big Data eCourse 

• Branding is it necessaire? 

• Citybranding VS Citymarketing 

• Coding Emotions In Categories From A Survey Answer

• Digital diarrhea 

• Does illiteracy still exist? 

• Dutch Health Hackathon 

• Ecourse 

• Entrepreneurship 

• Healthy life 

• How do I get assignments through social media? 

• Iedereen kan veilig gebruik maken van social media 

• Media 

• Secretary 

• Should face to face learning be compared to online learning

• Stichting Anoiksis 

• The 17 Goals The World Must Achieve By 2030! 

• The world wide web is too crowded! 

• Veerkrachtfabriek 

• What I discovered about Eindhoven when I moved there 

• What is involved in developing an app?