Graphic Design

What is graphic design ?

Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. 

In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design. 

There are so many different types of graphic design projects including clothing design, logos, branding, packaging design, and more. 

What types of projects are there?

There are many different possible projects that you could do for short film production. Examples include:

• Advertising

• Brand and Logo Design

• Social media marketing

• Clothing Graphics

• Infographics

• Fanzine

• Menu design

• Newsletter / school magazine

Check out this video for 10 design project ideas...

Raster vs Vector design

An early important decision to make is whether your project will be better suited for a RASTER or a VECTOR design

Raster images are made up of a bunch of tiny pixels. They are great for photos, hand drawing, art, and freehand style designs. Their big downside is they can't be scaled very well, things can get blurry. Files can also get huge.

Vector images use paths, lines, and shapes. Vector files work better for digital illustrations, complex graphics, and logos. They can be scaled to any size. 

We use Photoshop for raster projects and Illustrator for vector projects.