Fashion  Retail Branding

Fashion Retail Branding - City of Glasgow College (SCQF 6) (S5 & S6 pupils only)

Course Outline

This course will introduce you to the business side of retail fashion. This course is not design-orientated but helps develop an understanding of the creative processes of retail fashion and how they're managed.  

You’ll investigate the historical and environmental factors which have influenced fashion over the years. You’ll explore the process of how a fashion concept seen on the catwalk becomes a high street fashion garment.  

You’ll consider merchandising approaches in the fashion industry researching how fashion is branded, displayed and promoted and the role of the marketing mix in fashion. You’ll compare different approaches used in the industry and create your own merchandising ideas.   

You’ll discover what it takes to be a fashion buyer. You’ll investigate different buying structures, the stages of the buying process and the factors involved in producing a retail buying plan.  

You'll have the chance to create, design and implement your own fashion event, or show, to gain the relevant experience and skills.   

Entry Requirements

This course is suitable for collaborative and creative, critical thinkers who have career aspirations within  Fashion, Retail or Marketing who have achieved three National 5’s including English.  

To access this course in Glasgow you must be prepared to travel and have confidence using public transport.

Progression Pathways

On successful completion of this course with all credits, you can progress onto HNC/D Awards in Fashion Business Business and Marketing Communications. 

Location - City of Glasgow - City Campus 

What others have said

Vale of Leven Academy Pupil Jenna Marley said - "Thank you for the opportunity to go to Glasgow City College to study Fashion branding and retailing. I enjoy the opportunities this course has and will give me. I find this course very interesting and helpful towards my future plans. This has opened up my opportunities in the industry and will help me get helpful connections and advice to working in the fashion and business industry"