Corporate Identity

A corporate identity (or CI) is the overall ‘face’ of an organisation. People associate certain characteristics with ELSA as if it was a person. In order to have a consistent appearance throughout Europe and to seize the potential that stems from this, corporate identity should be awarded special attention. Every group image and everything we do as a part of the association contributes to the corporate identity for better or worse. Corporate Identity usually answers two main questions ‘Who are we?’ and ‘Where are we going?’ 

Corporate Identity in a broader interpretation consists of the following: 

• Corporate Behaviour (how the organisation and its’ people acts) 

• Corporate Communication (public relations, information, etc.) 

• Corporate Culture (the way an organisation works) 

• Corporate Design (logos, corporate colours etc.) 

• Corporate Language (style, vocabulary, etc.) 

• Corporate Philosophy (vision, aims, values and ideas)

The most important part of CI for a marketer is Corporate Design. We are the ones responsible for the creation of materials in accordance with our Corporate Identity. Following this section, you will know and understand the basics of the ELSA Corporate Design and its necessity for marketers to treasure and implement it in the process of creating marketing materials. The most prominent and standardised CI elements in ELSA are: 

• Name

• Logo 

• Colours 

• Fonts