Be honest and write with integrity
Cover interest in the course, relevant subjects studied, super-curricular activities
At least 80% academic content
Very different from a US style application essay
Extra-curricular activities that aren’t relevant to the course applied for won’t be taken into account
Remember that tutors want to gain an insight into the applicant
Be reflective
Be honest!
Remember the personal statement goes to UCAS universities you applied
Critically engage with any reading or activities that are mentioned
Over-edit
Be overly dramatic!
Just list achievements