What is this ad selling?
Which kind of audience would take notice of this ad?
What is it using to persuade you to buy or believe it?
Click on this link to go to the clip in YouTube
DHL with cat & bird: humour
Ajax: problem to solve, humour, fun music & factual expert advice (tough on grease)
Australia: beauty, emotional words, famous people & music with many harmonies
*Advertisers spend a lot of time and money planning advertisements to persuade people to buy their product.
* These advertisements are a type of exposition or persuasive writing - trying to persuade the reader to believe their opinion
Who persuaded you the most? Mr Cashin or Mrs Parker? It is important to give reasons why you have an opinion if you want to persuade people. Sometimes reasons are also called arguments.
Watch the video to revise what an opinion is and how it is different from facts.
STARTER Watch these two videos about Persuasive writing:
LESSON:
Look at the Powerpoint “Plan for Success” for Persuasive writing to introduce and practise how to formulate your own persuasive writing:
HOW TO PLAY:
Close your eyes and point to a square. Read what the square says and give 3 reasons to explain why you agree or disagree.
Play with someone else. Can you persuade them to agree with you?
ACTIVITY:
Ask the question “Are books better than TV?” Together plot:
strong reason and evidence
lower reason and evidence
strongest reason and evidence
Your teacher will show you how to plot these reasons onto the planning graph. The upward curve shows how tension (or interest/excitement level) grows as you write.
God has given us minds to work out the facts and we need to use them to decide whether we should be persuaded or not.
ACTIVITY:
Books are better than TV
Get back into your groups from the last lesson. Take the reasons from the last lesson and copy them onto the oreo graphic organiser in this order:
strong reason
lower impact reason
strongest reason
NOW, come up with an explanation for each of your reasons.
For example if you said the reason that books are better is because:
"You can read them anywhere",
then your explanation would be:
"You can take them camping as they don't need electricity, or in the car as they are small, or in the park, so you can enjoy the fresh air while you read".
Review the structure of a narrative and persuasive piece of writing.
Students will be shown past NAPLAN samples of narrative and persuasive stimuli.
They are to be given time to plan, write and revise to be ready for NAPLAN.
Discuss and practise with the following stimulus questions:
Please answer the questions about these advertisements:
Which advertisement showed humour and why?
Which advertisement showed an expert stating a fact on science and why?
Which advertisement showed emotion or feelings and why?
Answers to advertisement questions:
Louie the fly advertisement showed humour. Although he came to a nasty end, Louie was a cute cartoon character and cartoons are designed to make us laugh! This persuades us that Mortein is the best at getting rid of unwanted flies.
Mrs Marsh and the Colgate advertisement showed an expert stating a fact using science. Mrs Marsh demonstrated how rot can set into an apple and explained that it is like that with our teeth. The fluoride in Colgate can absorb into our teeth like liquid into chalk, to strengthen them against decay. This persuades us to want to use Colgate.
The Apple advertisement showed emotion. This advertisement makes people feel connected with each other while also showing the features and uses of an iPad. The music also helps us to feel emotional about connecting with those we love.
Read: All Children Should Have To Play Sport.
Find the opinion in the Introduction.
Find 3 reasons or arguments.
Find where examples are given to explain the reasons.
Conclusion – find where it finishes with restating the 3 reasons/arguments.
Your teacher will get you to play the following “What’s your Opinion?” game:
Students line up in the middle of room.
Teacher calls out opposites – summer/winter, dogs/cats, black/white, outside/inside, soccer/cricket, hats/no hats, beach/bush
Students move to one side of the room or other (or stand up/sit down) according to their preference.
The teacher will ask students to give a reason for their choice.
Your teacher will give you an Oreo cookie. Twist it apart and look at what the OREO letters stand for to help you understand what is important when trying to persuade someone:
O=Opinion (top biscuit)
R=Reason (cream under top biscuit)
E=Explanation (cream on bottom biscuit)
O=Opinion (bottom biscuit)
Opinion - Dogs are the best pets
Reason - Why you have this opinion eg: dogs are playful. Reasons can also be called arguments.
Explanation - This explains the reason you gave for your opinion eg: dogs will play ball chasing games with you (this gives an example to show how dogs are playful)
Opinion - Therefore dogs are the best pets
Look at the Oreo Graphic Organiser to see how this simple persuasive writing sample, co-constructed by Year 3 students, followed the OREO structure:
Find 2 other students who agree with your opinion about:
Brainstorm and write the reasons and explanations that your group came up with on your own organiser.
Glue this into your writing books.
Each group will share their plans with another group.
Some may share with the whole class.
Extension - can you make your explanations show humour, expert facts or emotion?
Now come up with your own opinion about:
Brainstorm 10 reasons on scrap paper.
Choose your top 3 reasons.
Write the reasons and explanations that you come up with on your own organiser.
Read the following introductions or Sizzling Starts of “Everyone Should Learn to Cook”:
Before
Annotated
Final copy - compare what has happened.
Sizzling Start #1
Sizzling Start #2
If you need help writing a personal experience or story (anecdote), then do the following:
form your opinion
imagine where this situation could be happening
imagine who is in this situation
imagine what is going on that will support your opinion so readers know what you believe
Then write! (hint: it sounds like the backfill of a narrative right?!)
Whether you write with a question or an anecdote, keep this group Sizzling Start to refer to for our next lesson.
Remember that you have already written your reasons on your plan!
For fast finishers, complete “Persuasive Fast Starts” pp 39 and 40 from writing essentials.
ACTIVITY:
Read the following two Sizzling Starts about which is better chocolate or ice-cream.
Which start sizzles more?
Discuss with a turn-and-talk partner why it sizzles. Then discuss with the class.
Sizzling Start #1
Sizzling Start #2
Form groups of 3. Give students time to brainstorm and write ideas for a Sizzling Start to one or more of the following chosen topics using an anecdote (in story form), rather than explicitly stating their case.
To write the anecdote do the following:
form your opinion
imagine where this situation could be happening
imagine who is in this situation
imagine what is going on that will support your opinion so readers know what you believe
Then write! (hint: it sounds like the backfill of a narrative right?!)
The summer holidays should be longer.
Keeping animals in zoos is cruel.
Homework should be banned.
We should not have to wear a school uniform.
Practise, practise, practise - the more practise you do the better you will become. Remember the slogan "Practise makes perfect"!
Share Sizzling Starts with other groups. Can you guess who is arguing for or against?
For further practise, complete “Persuasive Fast Starts” pp 39 and 40 from writing essentials.
Extension: Create a Sizzling Start scenario and an Exciting Ending to match it on the plan from last lesson (Books are better than TV)
A Sizzling Start THAT STATES YOUR OPINION and uses either:
A question
Slogan
A story (anecdote)
Your 3 reasons must have explanations. Use the following to explain your reasons:
Expert facts
Humour
Emotions
An Exciting Ending THAT RESTATES YOUR OPINION and uses either:
A link to the start
A call to action
A story (anecdote)
If you finish, choose another idea to write about:
The summer holidays should be longer.
Keeping animals in zoos is cruel.
Homework should be banned.
We should not have to wear a school uniform.
Pets should be allowed in school.
School break times should be longer.
The school day should be shorter.
Children should be able to use mobile phones in school.
I should be able to go to bed later.
I should be allowed to have a pet (or another pet!).
I should be allowed sweets (or junk food) every day.
Everyone should have to exercise every day.
1. Persuade your sister or brother to help you talk your parents into something you want to do.
2. Persuade your sister or brother to spend the afternoon doing what you want.
3. Persuade your sister or brother to do a favour for you.
4. Persuade your teacher to give everyone a night off from homework.
5. Persuade your teacher to have class outside.
6. Persuade your teacher to end class early.
7. Persuade your teacher to let the class bring snacks.
8. Persuade your teacher to have a “show and tell” day.
9. Persuade your teacher to let the class have a party.
10. Persuade your friend to trade lunches with you.
11. Persuade your friend to do what you want at recess.
12. Persuade your friend to read your favourite book.
13. Persuade your friend to let you borrow something special of his or hers.
14. Persuade your friend to watch the movie you want.
This is the “good-bye” where you want to leave your reader with a strong handshake, lots to think about and a change in the way they think.
You must always plan the conclusion before writing your persuasive piece.
Read this Sizzling Start (link to opening):
Notice how it uses questions to hook the reader in and give the writer's opinion?
Read this Exciting Ending:
Notice how it says "These reasons show..."?
Do you notice the words that link the Ending to the Start?
Linking it to the Sizzling Start - using similar words as the Sizzling Start
Painting a word picture to convince your reader of your opinion - write a short story (anecdote)
Writing a call to action - tell your readers what to do to help change what you want to change
ACTIVITY:
Show the Exciting Endings PowerPoint and work through the activities.
In groups of 3, see if you can write a persuasive text plan using one of these Exciting Endings:
You will need to:
work out what the opinion is for each ending
choose your favourite ending
plan the rest of the writing piece
A Sizzling Start THAT STATES YOUR OPINION and uses either:
A question
Slogan
A story (anecdote)
Your 3 reasons must have explanations. Use the following to explain your reasons:
Expert facts
Humour
Emotions
An Exciting Ending THAT RESTATES YOUR OPINION and uses either:
A link to the start
A call to action
A story (anecdote)
If you finish, choose another idea to write about:
The summer holidays should be longer.
Keeping animals in zoos is cruel.
Homework should be banned.
We should not have to wear a school uniform.
Pets should be allowed in school.
School break times should be longer.
The school day should be shorter.
Children should be able to use mobile phones in school.
I should be able to go to bed later.
I should be allowed to have a pet (or another pet!).
I should be allowed sweets (or junk food) every day.
Everyone should have to exercise every day.
This simple plan of persuasive writing links the Ending to the Introduction (Sizzling Start). If you are stuck, use this to help!
You may want to use these words to help you write your piece!
Your teacher will choose students to play the following “What’s Your Opinion?” game:
Students line up in the middle of the room.
The teacher calls out opposites – summer/winter, dogs/cats, black/white, outside/inside, soccer/cricket, hats/no hats, beach/bush, birds/fish, home-cooked food/takeaway food, books/movies.
Students move to one side of the room or the other (or stand up/sit down) according to their preference.
The teacher will ask students to give a reason for their choice, try to give
"experts say" facts
humourous examples
emotional examples - makes you feel big emotions of love, sadness, happiness, fear or anger
THIS TIME, you must also give EVIDENCE or EXAMPLES for your reason as well. For example:
(REASON) Home-cooked food is healthier for you. (EVIDENCE - expert) Nutritionists say that less salt, sugar and fat is used in home-cooking than in takeaway foods
(REASON) Dogs are playful. (EVIDENCE - humourous) My big, scary German Shepherd dog gets all excited and will play with anyone who throws her a stick!
(REASON) You can snuggle up and keep warm in winter. (EVIDENCE - emotional) Imagine sharing a cold winter's evening with family and friends in front of a warm fire, wrapped in a big soft blanket and drinking hot chocolate - now that is cosy!
The dialogue does not have to be between characters but instead used as words that people have spoken.
We call selections of words that people speak "quotes" or "quotations". Quotations are usually something memorable or important that was spoken.
"Quotations" can come from experts or people you may interview to add evidence to reasons for your opinion.
UPDATED SLIDESHOW 2023
Can you add one of these techniques to your plan about the best sport?
Hint #1: You may like to turn the paragraph, in which you added your famous/expert quote, into a paragraph from their point of view by writing about one of their experiences.
Hint #2: Add sense words to one of your paragraphs.
Have a look at these connectives. Connective words are also called conjunctions.
See how they are used when reading through and highlighting all the different elements of persuasive writing in the following text:.
Your teacher will read “Recycling - It’s not easy being green”
As a class, see if you can work out and help your teacher find the following items and highlight them in the text on the screen:
Find together and HIGHLIGHT in each paragraph where it shows:
Paragraph 1
Sizzling Start - find all 3 of these techniques: slogan (saying), expert fact, question - discuss how you know
Paragraph 2
Reason 1 (strong) highlight the connective word "firstly":
Highlight the first Reason - discuss how you know
Highlight the Explanation - discuss how you know
Paragraph 3
Reason 2 (lower impact) highlight the connective word "secondly"
Highlight the second Reason - discuss how you know
Highlight the Explanation - discuss how you know
Highlight a quote that is used by an expert
Who is the expert?
Paragraph 4
Reason 3 (strongest) highlight the connective word "finally"
Highlight the third Reason - discuss how you know
Highlight the Explanation - discuss how you know
Highlight where we can imagine a situation for other people (their point of view)
Paragraph 5
Exciting Ending - Where can you find a Link to the introduction?
Discuss how you know
Please remember to add:
One expert quote
One Show Don't Tell technique (someone's point of view or paint a word picture using lots of adjectives)
This simple plan of persuasive writing links the Ending to the Introduction (Sizzling Start). If you are stuck, use this to help!
You may want to use these words to help you write your piece!
Your teacher will read “Recycling - It’s not easy being green”
As a class, help your teacher find the following and highlight them in the text on the screen:
Find together and HIGHLIGHT where it shows:
Sizzling Start - slogan, expert advice, rhetorical question
Reason 1 (strong) order "firstly": Councils made it easy.
Explanation: Different coloured bins with pictures on.
Reason 2 (lower impact): order "secondly": Clean Up Australia Day.
Explanation: Lots of people do it – it is inspiring.
4: Reason 3 (Strongest) order "finally": Rubbish fills up tips for years.
Explanation: recycling makes items useful for years
5. Exciting Ending - Link to introduction
Please remember to add:
One expert quote
One Show Don't Tell technique
This simple plan of persuasive writing links the Ending to the Introduction (Sizzling Start). If you are stuck, use this to help!
You may want to use these words to help you write your piece!
A Sizzling Start THAT STATES YOUR OPINION and uses either:
A question
Slogan
A story (anecdote)
Your 3 reasons must have explanations. Use the following to explain your reasons:
Expert facts
Humour
Emotions
Also include one:
*Quote
*Show Don't Tell technique (paint word pictures or someone's point of view)
An Exciting Ending THAT RESTATES YOUR OPINION and uses either:
A link to the start
A call to action
A story (anecdote)
Use the editing cards to check your draft makes sense:
An example of linking the Ending to the Start:
An example of a call to action ending:
An example of a short story ending:
1. Persuade your sister or brother to help you talk your parents into something you want to do.
2. Persuade your sister or brother to spend the afternoon doing what you want.
3. Persuade your sister or brother to do a favour for you.
4. Persuade your teacher to give everyone a night off from homework.
5. Persuade your teacher to have class outside.
6. Persuade your teacher to end class early.
7. Persuade your teacher to let the class bring snacks.
8. Persuade your teacher to have a “show and tell” day.
9. Persuade your teacher to let the class have a party.
10. Persuade your friend to trade lunches with you.
11. Persuade your friend to do what you want at recess.
12. Persuade your friend to read your favourite book.
13. Persuade your friend to let you borrow something special of his or hers.
14. Persuade your friend to watch the movie you want.
An example of linking the Ending to the Start:
An example of a call to action ending:
An example of a short story ending:
1. Persuade your sister or brother to help you talk your parents into something you want to do.
2. Persuade your sister or brother to spend the afternoon doing what you want.
3. Persuade your sister or brother to do a favour for you.
4. Persuade your teacher to give everyone a night off from homework.
5. Persuade your teacher to have class outside.
6. Persuade your teacher to end class early.
7. Persuade your teacher to let the class bring snacks.
8. Persuade your teacher to have a “show and tell” day.
9. Persuade your teacher to let the class have a party.
10. Persuade your friend to trade lunches with you.
11. Persuade your friend to do what you want at recess.
12. Persuade your friend to read your favourite book.
13. Persuade your friend to let you borrow something special of his or hers.
14. Persuade your friend to watch the movie you want.
Not for displaying - this is for teachers only (teachers have a A3 hard copy for the classroom).
We should or should not have to wear a school uniform
Homework should or should not be banned
The Best Season
Day or Night?
*Remember to find a quote about your topic and write who said it.
*Use adjectives and adverbs to make your writing descriptive.
We should or should not have to wear a school uniform
Homework should or should not be banned
The Best Season
Day or Night?
*Remember to find a quote about your topic and write who said it.
*Use adjectives and adverbs to make your writing descriptive.
Use the editing and word cards to help make your writing make sense:
1. Persuade your sister or brother to help you talk your parents into something you want to do.
2. Persuade your sister or brother to spend the afternoon doing what you want.
3. Persuade your sister or brother to do a favour for you.
4. Persuade your teacher to give everyone a night off from homework.
5. Persuade your teacher to have class outside.
6. Persuade your teacher to end class early.
7. Persuade your teacher to let the class bring snacks.
8. Persuade your teacher to have a “show and tell” day.
9. Persuade your teacher to let the class have a party.
10. Persuade your friend to trade lunches with you.
11. Persuade your friend to do what you want at recess.
12. Persuade your friend to read your favourite book.
13. Persuade your friend to let you borrow something special of his or hers.
14. Persuade your friend to watch the movie you want.
*Show your teacher your Have-a-go-spelling words when you have finished editing
AND
*Include your edited changes
AND
Planning sheet
Edited draft
Persuasive Writing Checklist
ACTIVITY:
Revise what we learnt about in regards to looking after our environment on both the Marine Discovery and Walkabout Wildlife Park excursions.
Your teacher will read this book or you can watch the video of the story “Flotsam” by David Wiesner (he also wrote "Tuesday").
Ask: Should we clean up all flotsam from the ocean?
What if you found something interesting washed up on the beach?
Look at this picture.
Write either a NARRATIVE or a PERSUASIVE text using this picture and ideas from the book "Flotsam".
For further explanation you may want to show You Wouldn't Rubbish Your Home advertisement. Explain how this type of advertising is a great way to SHOW that polluting the earth is a bad idea. Showing rather than telling engages the emotions. This advertisement was more effective than simply:
Stating facts- “x number of people rubbish Australia”
Giving advice - “Never throw your rubbish in the pool as it will be hard to clean.
FAST FINISHERS:
Argument Game – Play in groups of 3 or 4. Put arguments in 2 columns, for or against. Then ask students: What is the topic? What is being argued? Which side do you agree with and why? Choose your favourite argument and write it as a paragraph. Option: Each person in a group chooses a different favourite argument and writes the paragraph about it supplying at least one good reason to support their argument, then the group writes the intro and conclusion to finish the exposition.
Alternative Argument Game – using grid on data projector
2 children come to the front and throw a pair of dice.
- Ask 1 child to roll dice for the vertical and horizontal axis in order to select the topic.
- Each child has to give 2 reasons in favour of or against the topic – if they take too long or give bad reasons they are out (throw the topic to the class).
- The child then rolls the dice for the other player. They continue until one person is out.
- Encourage children to think of reasonable and valid arguments.
OR
VCOP cards