ACCOUNT SECURITY
Think about what content is right for a live virtual event. Not all content is right for pre-recorded content or for an asynchronous format. Think of a diversity of formats: pre-recorded, slide shows, panel discussions, interviews, scripted.
Event Producer: event sponsor, decider of run of show/speakers/flow.
Technical Director (aka Voice of God): Official Webinar host who controls settings. Selects speakers to be seen.
MC (Front end): Opens up, provides context, point of the webinar. Go over the agenda. Explains how to participate through chat/Q+A. Puts out ice-breaker surveys.
Stage Manager (Backstage): Queues speakers. Reminds them of time.
Q+A Moderator (Front End): Assists with aggregating questions and sorting. Helps answer questions through typing.
Q+A Moderator (Backstage): Aggregates questions. Sorts / dismisses them. Types answers as necessary.
Chat Moderator (Backstage): Reminds people of Q+A function. Collects questions.
Set up a #backstage channel on Slack - private (this slack should be named #backstageEVENTNAME and not be used after the event.)
Schedule a run through a day or 2 before so people know roles and queues including a tech check (no event should roll without a tech check for anyone speaking, at minimum all the players should know who else is on duty for the event and very clearly know what their roles are. This should be posed in the #backstageEVENTNAMEHERE channel so people understand who’s the producer (“boss”) and who are speakers)
Have agenda and contact info of all speaker contacts
Email must be the email used to log into Zoom
Have cell phone #s so you can prod people, especially those who are outside of our organization and not in the #backstage channel
Set up a separate debrief video link so people can celebrate the accomplishment together at the end, lick wounds, talk about any follow up work, (the debrief should be done right after the event before people get lost, time goes by, too hard to schedule, ideas are fresh)
If you’re hosting a Zoom webinar where audience members cannot see each other, consider having a post meeting using Zoom Pro where people can mingle and see each other. (this isn’t necessarily advisable for certain sizes, but is helpful for people to feel connected) Breakouts in these are highly encouraged to enable easier participation and connection.
For maximum impact consider setting up the event so participants can ask their questions live themselves. This takes coordination, but is useful.
Virtual events are now more like Talk Shows (think Jimmy Fallon, etc). Think of talk show hosts and how they run their shows, how they ask questions, how they can be flexible in the moment, how it doesn’t feel scripted.
Stop thinking of speakers as speakers. They are YouTubers.
Speakers need to be flexible and engage the audience as they go.
Get rid of narrative talks and narrative powerpoints. You have to be able to jump around your content and not be stuck in a narrative format.
One way to do this: Speakers should share the highlights of their content and then let the audience ask questions that will more organically bring up the rest of the content.
If you have 30 slides of content in your powerpoint, talk through 10 and bring up the other slides when someone asks the question. This helps people feel like it’s in real-time and like it’s a talk show rather than just watching a video.
Cameras off unless presenting
Microphones muted unless presenting
No anonymous Q&A - so that people can not be trolls
Call out audience members specifically as you go
Bring them on screen with you to ask their question
Your most engaged audience members are your most loyal. If you’re looking to upsell or get membership from audience members, look at who is most engaged.
Recommends chaperones in every place where there are audience members engaging with each other. Keeping a feeling of safety is important for these environments to work.
Think about human psychology when you are designing virtual events that are geared towards interaction. People don’t like to feel rejected. Social interactions with new people can be awkward and feel like a lot of pressure.
I felt this at the MAPS bicycle day event where there were social Zoom rooms. I dropped into one and it was immediately incredibly awkward (from Kari)
If you’re building in social engagement or networking aspects into a virtual event, you have to think about how to not make it weird. There’s got to be a low commitment, easy to move on, easy to connect, easy for people to say no without others feeling very rejected. (again, think about human psychology. It’s key in designing successful interactions online).
Run the World is a networking tool that seems to do this well.
Think about speed dating or dating apps and how they invite low-pressure interactions
Some of the newer platforms out there let audience members vote up questions in real time so you know what questions are most popular among the audience.
If you have a bunch of speakers for one virtual event, the Moderator is a VERY important role. This person also needs to take on the role of a Talk Show Host. They have to be quick on their feet, engaging, friendly, and interesting.
Be prepared: Test that any presentation you want to share works and appears as created.
Know how to record, mute participants, etc. Mute instructions are provided later in this document.
Discuss with Host/MC how you’d like to manage audience participation - either to read a question out loud for an attendee or to unmute and allow for the attendee to ask themselves.
Use names and address people individually
Stimulus change for breaks like music and timers are helpful
More than one person talking at one time is difficult
Participants should see each other and be able to interact
Ask participants at home to review a/v and tech requirements in advance, consider own viewing environments
Prime participants on the schedule, what to expect, what is coming next, how much time do we have together, don’t panic if screen is lost, how to reconnect
Help participants navigate the format
Where is the chat box
Raising hand/poll answers
Prepare for tech difficulties
Have a Producer run the show with you
Be in a quiet space with a neutral background where people cannot interrupt or walk through. Remind people in your home what you’re doing
Lighting: backlighting sucks, balanced lighting from somewhere in front of you is awesome
Take a moment to get grounded - reduce rate of speech, allow space
Look into the camera as much as you can
Keep your energy high
Vary your tone, pitch, and facial expression
Be aware of your distance from the microphone
Self-disclose if this is a new format for you, the audience will be sympathetic and understanding
Minimize dead virtual air time
Allow pauses, this is especially true in video conferencing where multiple people have mic access and there may be delays to one person's audio
Make sure slides are tight to the timeline. If you go over your allotted time, you will be cut.
It’s to rely heavily on Q&A and have a conversation with attendees.
Close all applications and use only Zoom, use phone if you must use slack or other apps
Make sure you internet is stable and no one else in your home is streaming
If you have a slide deck, have it queued and ready to share when you are instructed. Be sure to know which window you wish to share if you have multiple windows open, or close all other windows in advance to reduce the options.
Panelists are full participants in the meeting. They can view and send video, screen share, annotate, etc.
Polling is a great form of audience participation! If you have a question you would like to poll the audience on during your presentation, please submit them by Thursday to level@burningman.org so we can preload the question. Include the question and answer options - multiple choice only.
Hosts/MCs should verbally instruct audience members how to participate at the start of the breakout. People should type “1” in the chat window in order to signal they have a question.
Moderators will be monitoring the audience to see if anyone has a question. Moderator can either alert the Host that there is a question and read the question aloud. Or the moderator can unmute an attendee and allow them to ask the question themselves.
Coordinate with your Host/MC about how you will manage audience participation and inform your audience about how it will work.
Consider the highest form of engagement.
Have someone from communications on the backstage area so they can read the questions, OR make sure the team members doing the work capture as many as possible and Comms gets a copy of what was asked so we can keep track of the big picture tone of what people want to know.
Please review this document produced by Tech User Success Team to learn about how to best use the functions of Zoom