Embedded Files
Monday
Writing prompt – What kind of evidence could you use to persuade an audience? Where would you find this evidence?
New Material!
Define each one, and give examples. Reply to the email by the end of class.
Key elements of argumentation:
Purpose
Claim
Audience
Evidence
Reasoning
Counterclaim
Think about the effective elements of an argument. What is the relationship between logical reasoning and argument?
https://owl.english.purdue.edu/owl/resource/588/03/
http://writingcenter.unc.edu/handouts/argument/
http://faculty.virginia.edu/schoolhouse/WP/ArgumentHandouts.html
Think back to your book presentation. How would you change your presentation based on the new information we have learned?
15 minutes of Membean due each day! (75)
· 3-5 days
· 10-15 minutes per day
· 75 minutes per week
Read 30 minutes each day.
Tuesday
Writing prompt – Explain the key element of reasoning in persuasion.
Membean
Complete the assigned activity. The worksheet can be found in the Notes/Handout section.
Each table will be presented with a hard copy. Use the online version for your reference.
I will collect the hard copy from each table at the end of class.
Tables 1(pro) and 2(con) School uniforms should be mandatory.
Tables 3 (pro) and 4 (con) Students should not be allowed to bring outside food and drink to school.
Tables 5(pro) and 6 (con) The federal government should pass laws restricting electronic usage for children.
Once you have filled in the charts, create an outline for debate, including possible arguments OPPOSITE of your side. How will you handle them?
EXTRA CREDIT - Create a series of six memes with your claims and counterclaims. If you do not understand the instructions, you are not ready for this assignment.
15 minutes of Membean due each day! (75)
· 3-5 days
· 10-15 minutes per day
· 75 minutes per week
Read 30 minutes each day.
Wednesday
Writing prompt – Review the persuasive techniques and terms we have learned so far.
Benchmark - CODE - ELA8WIN15
Complete puzzles. (Scrambles)
Puzzle 1
Puzzle 2
15 minutes of Membean due each day! (75)
· 3-5 days
· 10-15 minutes per day
· 75 minutes per week
Read 30 minutes each day.
Thursday
Writing prompt – Continue to review the persuasive techniques and terms we have learned so far.
Benchmark
Complete review activities. (Crossword and Matching) Hard copies will be given to students.
Activity 1
The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos.
Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money.
Logos: an appeal to logic or reason. An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
Ethos: an appeal to credibility or character. An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta-Jones makes us want to switch to T-Mobile.
Practice labeling pathos, logos, and ethos by placing a P, L, or E in the blank :
A child is shown covered in bug bites after using an inferior bug spray. _____
Tiger Woods endorses Nike. _____
Sprite Zero is 100% sugar-free. _____
A 32-oz. bottle of Tide holds enough to wash 32 loads. _____
A commercial shows an image of a happy couple riding in a Corvette. _____
Cardiologists recommend Ecotrin more than any other brand of aspirin. _____
Advil Liqui-Gels provide up to 8 hours of continuous pain relief. _____
Miley Cyrus appears in Oreo advertisements. _____
People who need more energy drink Red Bull Energy Drink. _____
A magazine ad shows people smiling while smoking cigarettes. _____
A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product. _____
A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery. _____
A scientist says that a diet product might help you to lose weight the way it helped him to lose weight. _____
A dish soap leaves dishes virtually spotless. _____
A toy manufacturer encourages kids to be the first on their block to have a new toy. _____
Activity 2
Persuasive Technique Review
Across
7. blames a problem on a person or group, and suggests the product or view as the simple solution
11. overstatement magnifying importance stating case too strongly
13. to make the audience think about what is presented to it
16. noting a relationship between actions or events such that one or more are the result of the other or others
Down
1. statements made about every situation or a large group of people or things, without allowing for exceptions often used to persuade as they rely on the audience’s assumptions about society and events
2. used to bombard the audience with all the points for one side of the argument while downplaying the points for the other side
3. connection established between two otherwise dissimilar ideas or things help to clarify the audience’s understanding through the use of comparison
4. language appeals to and arouses the emotions. E.g. sympathy, pride, fear, greed, guilt
5. connection established between two otherwise dissimilar ideas or things help to clarify the audience’s understanding through the use of comparison
6. plays on the person’s desire to do what everyone else is doing and not be left out or left behind
8. most powerful persuasive technique makes people happy and feel good so they associate the product with that feeling
9. the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
10. to make the audience feel something about what is presented to it
12. literal dictionary definition of a word
14. the attitude implied by the use of a particular word words can go beyond their dictionary definition and create an emotional response suggesting an attitude of approval or disapproval from the audience
15. saying something over and over again to reinforce your main point
17. noting a relationship between actions or events such that one or more are the result of the other or others
18. using something that is disliked by the audience or makes them afraid promotes a solution
15 minutes of Membean due each day! (75)
· 3-5 days
· 10-15 minutes per day
· 75 minutes per week
Read 30 minutes each day.
Friday
Library Book Exchange
Next week...
Writing prompt – What is the most effective form of persuasion? Explain your answer, and give examples.
Benchmark Makeup
Sell It!
Each table will be given a unique item. Decide how the item can be used and the target audience for your new product.
You will then create a magazine ad campaign. You also need to be ready to give a quick presentation as if it is a television promotion.
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