Monday
No School - Holiday
Tuesday
Complete writing prompt.
You were asked to identify brands used in your home, the earliest brand you remember, and the number of commercials you saw. Write a short paragraph summarizing this information and what it means to you.
Creating Media Awareness
“Just the Facts About Advertising and Marketing to Children”
Pages 110-113
Activity 1.13 “Woman Warrior” (page 44)
Find facts that support or contradicts what is presented in the article “Just the Facts About Advertising and Marketing to Children.”
You may make a list, use a graphic organizer of your choice, or write a summary.
We will share what we found.
Commercialism and Consumerism
Watch “Opportunity Consumerism.”
Discuss consumerism.
What is American consumerism?
How does this relate to the “American Dream”?
What is the “American Dream”?
Watch “Consumerism, Department Stores, and Shopping.”
When was the idea of shopping introduced?
Why do you think people started shopping?
Think-Pair-Share
How does commercialism affect our thinking?
How can we limit manipulation by advertising companies?
What problems are caused by commercialism?
Reflection
How does commercialism impact daily life?
Complete Vocabulary assignments for Units 1-2-3-4-5-6 – Test Friday...
3rd 9 weeks – Units 3, 4, 5, and 6 -aud, photo, struct, therm, vis, act, cycl, graph, mem, tact, ast, fac, geo, morph, rupt, brev, cap, ord, phil, san plus aqua, bio, gen, mater, spec, cogn, loc, nat, ped, sign
Complete your reading assignment.
Wednesday
Complete writing prompt.
How do companies persuade you to buy or use their products? What companies are most effective in convincing you to buy or use their products?
Persuasive Advertising Techniques
“The School of Persuasion Techniques”
Emotive Language
Connotation
Analogy
Generalization
Cause and Effect
Exaggeration
Card Stacking
Think-Pair-Share
Identify examples of the techniques described in the video.
How can you use these techniques?
Persuasive Advertising Techniques
Your Turn
You have a product and ten minutes to develop a 30 second advertisement for this product.
You will present live.
You need to make obvious the following:
Name of the product
Uses for the product
Price
Target market
Persuasive technique
Logo or Slogan for your product
Reflection
Revisit the question: How powerful is the media? How have your thoughts changed?
Complete Vocabulary assignments for Units 1-2-3-4-5-6 – Test Friday...
3rd 9 weeks – Units 3, 4, 5, and 6 -aud, photo, struct, therm, vis, act, cycl, graph, mem, tact, ast, fac, geo, morph, rupt, brev, cap, ord, phil, san plus aqua, bio, gen, mater, spec, cogn, loc, nat, ped, sign
Complete your reading assignment.
Thursday
Complete writing prompt.
If you have not already started recording your usage habits on page 115, and memorable ads on page 117 begin to do so. If you have completed this section then begin creating your chart on page 116.
We will compare our data with a partner, with the class, and the nation next week.
Expressing Facts in Visual Terms
Examine the two graphs on page 114.
Evaluate the two graphs and determine which one presents the information most clearly.
Your Turn!
Reread the “Just the Facts” article and find a meaningful set of facts or statistics to express visually.
Transform the written text into a graph or chart.
You may use the end notes to identify the source of information you may need to copy below your graph.
Memorable Ads
Make a list of the memorable ads you have seen.
Identify what you think makes the ad effective.
You may begin recording this information on page 117.
One of the goals of this activity is to become conscious of your media consumption.
We will add to this list throughout the unit.
Media Consumption – Pod Debates
Each pod is assigned a debate topic.
Explore both sides of the issue.
Come to a consensus and determine your pod position on the topic.
Compose an opening statement to introduce your topic and defend your position.
Have several talking points for your topic.
Other pods will have the opportunity to respectfully respond or refute your statement.
1-Should ads be allowed in school?
2-Are advertisements necessary?
3-Does watching television too much hurt children?
4-Do advertisements influence our purchases?
5-Are advertisements a valuable form of expression?
6-Do television ads targeting children have negative social consequences?
7-Should the government regulate advertising?
Reflection
Discuss your opinion of advertising and commercialism.
Complete Vocabulary assignments for Units 1-2-3-4-5-6 – Test Friday...
3rd 9 weeks – Units 3, 4, 5, and 6 -aud, photo, struct, therm, vis, act, cycl, graph, mem, tact, ast, fac, geo, morph, rupt, brev, cap, ord, phil, san plus aqua, bio, gen, mater, spec, cogn, loc, nat, ped, sign
Complete your reading assignment.
Friday
Complete writing prompt.
Library Exchange
Vocabulary Quiz
When you are finished begin working on creating your bar graph of media usage on page 116 of your Springboard.
If you finish before the rest of the class then you may read silently or work on your vocabulary.
Creating Media Awareness
Think-Pair-Share
Compare your graph on page 116 to a partner.
Create a chart with multiple graphs, and add your partner’s information.
We will also determine a class average.
You will add these to your chart.
After creating the chart, summarize the information on your chart.
Write a reflection that reveals your insights into your media habits in relation to those of others.
Evaluate your media choices.
Reflection
How does commercialism impact daily life?
Complete Vocabulary assignments for Units 1-2-3-4-5-6 – Test Friday...
3rd 9 weeks – Units 3, 4, 5, and 6 -aud, photo, struct, therm, vis, act, cycl, graph, mem, tact, ast, fac, geo, morph, rupt, brev, cap, ord, phil, san plus aqua, bio, gen, mater, spec, cogn, loc, nat, ped, sign
Complete your reading assignment.
Next Week
The Media and Commercialism
Advertising and Representations