Introducing "Offers" in the Merchant Dashboard

What Are Vivino Offers?

Marketplace Offers are promotional spotlights on wines that meet strong performance standards. These wines gain higher visibility across the Vivino platform — from product listings and carousels to search results and campaign placements.

When activated, Offers can:

• Attract new customers with standout pricing

• Appear in high-visibility placements across app and web

• Be featured in emails and marketing campaigns (when applicable)

• Achieve up to 7%+ conversion rates, compared to standard listing averages of 1–3%

Previously, Offers were created and managed by Vivino’s internal teams. Now you can control them directly with our new "Offers" tool.

How does it benefits you?

Offers allows you, as a merchant, to:

• Create and schedule promotional offers for wines that meet specific eligibility criteria.

• Manage offers directly from your Merchant Dashboard — no need to go through a Vivino Country Manager.

• The deal automatically pulls inventory and pricing from your feed, reducing manual effort and stock errors.
  
  

It’s part of our shift toward a more merchant-managed marketplace, where you can act fast and test offers with minimal friction.

Eligibility: How Do Wines Qualify?

Offers only shows wines that meet our criteria to ensure quality and relevance for Vivino users. These criteria include:

• Vivino user ratings: Wines must meet minimum thresholds for both number of ratings and average rating.

• Best available price: The wine must be priced competitively and be the best price listed on Vivino.

• Value for Money score: Only wines with strong Value for Money scores will qualify.
  
  

Eligibility is automatically calculated based on your feed — so no manual setup needed on your end.

Where Do I Access "Offers"?

You can find Offers directly from your Merchant Dashboard:

Offers → Eligible Wines → Published Offers → Scheduled Offers → Inactive Offers

From here, you’ll be able to view wines that are eligible, activate offers, and manage their lifecycle.

Key Features

Features and Descriptions

Offer Creation:

You decide which eligible wines go live and when.

Scheduling:

Schedule offers to go live in advance. By default, offers stay live for 3 months. You can deactivate them earlier — just not within the first 24 hours (in that case, reach out to your Country Manager).

Stock Management:

Stock levels are automatically pulled from your feed. You cannot manually override this.

No Manual Inputs:

Say goodbye to duplicating work — offers pull pricing and stock directly from your feed.

Full Autonomy:

You are in control. No need to wait for Country Manager intervention to create offers.

Why Use "Offers"? — Benefits at a Glance

• Speed: Go live with offers faster — no need to wait for manual setup.

• Control: Choose what to promote, when, and for how long.

• Visibility: Offers that meet the criteria get featured with enhanced visibility in app and web.

• Conversion: Great offers mean better conversion. Our data shows flash deals convert at 7%+, while non-offer listings convert at under 1%.
  
  

Commission and Pricing

You can always check your applicable commission rates in the Offers interface or by contacting your Merchant Coordinator.