May 2026 — Important: shipping code delivery method

This month we highlighted a key fulfillment detail to help ensure successful deliveries:

• The issue: Many carriers send pickup or delivery codes via email by default. However, the email addresses associated with Vivino orders are system-generated and not accessible by customers, meaning those codes may never reach them.

• The fix: Review your carrier settings and configure shipping or pickup codes to be sent via SMS to the customer's local phone number instead.

Suggested actions:

• Check your carrier service provider's settings

• Confirm whether shipping codes can be delivered via SMS

• Update your configuration to prioritize text message delivery where possible

Taking this step will help reduce failed or delayed deliveries and improve the customer experience.

April 2026 — Pricing Insights now available in your Merchant Dashboard

This month we announced the launch of Pricing Insights, a new tool in your Merchant Dashboard to help you compare your prices against the market median and identify opportunities to improve performance:

• Buy Button eligibility: Wines priced above 1.30× the market median are not eligible for the Buy Button.

• Newsletter visibility: Wines priced above 1.05× the median will not be included in automated Vivino email campaigns.

• Priority Score: Highlights wines with strong customer interest where a pricing adjustment could have the biggest impact.

• Daily updates: Pricing data and demand signals refresh every day.

Where to find it: Log in to your Merchant Dashboard → Dashboard → Pricing.

If you need help interpreting your data, reach out to your Merchant Development Manager.

March 2026 — Handling wrong or incorrect item deliveries

This month we clarified how wrong-wine claims are managed across the Vivino Marketplace, ensuring aligned expectations for both merchants and customers:

• Not standard returns: When a customer receives the wrong bottle, vintage, or product, these cases are treated as non-conforming goods claims, not regular returns.

• Consumer protection laws apply: Claims are assessed per Vivino's policies and local regulations, which may vary by market.

• Delayed claims are valid: Since wine is often bought for gifting or cellaring, a delayed discovery does not automatically invalidate a claim, as long as it is submitted within a reasonable time after the issue is found.

• How claims are verified: Customers may be asked for photo evidence. If a fulfillment error is confirmed, a refund or replacement may be provided depending on the circumstances.

• Merchant responsibility: The party responsible for packing and fulfilling the order is generally responsible for resolving the claim. Claims may be declined if evidence shows the correct item was delivered.

For full details, review the Wrong or Incorrect Item Claims Policy.

February 2026 — What top-performing merchants do differently

This month we shared five operational best practices observed among Vivino's highest-performing merchants:

• Keep best wines available: Prioritize stock availability on your highest-traffic and best-selling wines to avoid missed sales.

• Review pricing regularly: Routine pricing checks help you stay competitive and aligned with market dynamics.

• Maintain quality product content: Accurate listings with correct vintages, detailed info, and good images build trust and improve conversion.

• Focus where it matters most: Concentrate effort on your most viewed and in-demand products rather than spreading it evenly.

• Check performance frequently: Regular performance reviews help spot issues early and identify opportunities quickly.

January 2026 — A strong start to 2026

Our first newsletter of the year focused on platform improvements and helping merchants hit the ground running. Key highlights:

• Platform updates: Ongoing improvements to product visibility, pricing accuracy, and smoother order fulfillment.

• Better tools & insights: Clearer resources to help prepare for peak moments and seasonal demand.

• Action checklist: Refresh your inventory and pricing, review your account details, and check the Merchant Help Center for the latest updates.

Our focus for 2026 is simple: help you sell more.

🎄 Holiday Readiness: Keep inventory updated, share closures or alternate contacts, and ensure smooth operations this festive season.

📦 Stay Holiday-Ready: Update stock, inform us of closures, and provide an out-of-office contact for uninterrupted support.

👥 Heads Up: Planning to close or out-of-office this holiday season? Notify your Merchant Coordinator to keep operations smooth.

📬 Contact Info Reminder: Americas: am.amer@vivino.com | Europe: am.emea@vivino.com | APAC: am.apac@vivino.com