Call Campaigns

You may have heard of funnel theory in one of your classes before. It's a theory that can be used across a variety of areas--marketing, sales, AND even Admissions. The basic principal of funnel theory for UH is that we start with the most students at the top of the funnel. As we move down the funnel, the number of students is reduced by the actions they take. For example, we know not all students who are interested in UH will actually enroll in classes.

Definitions for each portion of the funnel from the university perspective are included below:

• Prospect - defined as a student who has potentially shown no interest in UH. We typically we get their contact information through name buys from SAT, PSAT, or ACT companies.

• Inquiry - defined as a student who has shown interest in UH by filling a contact form, taking a campus tour, or giving their information to an admissions counselor.

• Applied - defined as a student who has already applied to UH

• Registered for Orientation - defined as a student who has registered for orientation

• Enrolled in Classes - defined as a student who has registered for orientation.

The call campaigns conducted by UH Ambassadors are designed to help students take the next step of action that will move them through the funnel. As you look through each call campaign, you will see each script outlines a specific action that we want a student to take and how we can help.