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Lag measures include your RIO/WIG/X to Y by when. While lag measures are easier to measure (like profit or revenue), they do not indicate the actual action or performance that is driving it, nor the current status. By the time we receive the information, it may be lagging behind real-time data.
Lead measures give us a specific, smaller, targeted focus areas that can be measured daily or weekly in order to drive success for the lag measure. They give us leverage for moving our lag measures -- they are predictive and influencable of moving the lag measure -- meaning if I do this, it is more likely to move the lag measure in the direction I want.
"While a lag measure tells you if you've achieved the goal,
a lead measure tells you if you are likely to achieve the goal." -FranklinCovey
Lag Measures
The goal
The What
What your team wants to achieve
Outside of your control to influence at this moment
Change occurs over time
Easier to measure
Broader in scope
The rock that needs to be moved with the lever
Lead Measures
The action
The How
How to create the results you want to achieve
Within your control to influence at this moment
Change occurs more quickly
More difficult to measure
Narrow, targeted focus
The lever to move the rock
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