🌟 The Six Elements Storytelling Approach (SESA)

 A practical framework to prepare for Excellence Awards, implement Excellence Models, and manage organizational performance effectively Developed by Dr. Mohammad Farhan.

About SESA

The Six Elements Storytelling Approach (SESA) is a strategic and practical tool that helps organizations prepare for Excellence Assessments such as DGEP and EFQM 2025.
It enables organizations to connect results, capabilities, and impact into one coherent excellence story.
Beyond award preparation, SESA is also a performance management tool—ideal for tracking and mentoring corporate KPIs and driving sustainable improvement.

1️⃣ Determine the Results

🎯 Defining What Success Means
Select key results (KPIs) that align with your strategy, operations, and stakeholder expectations.
Use Excellence Models (EFQM, DGEP, Baldrige) as guides to identify measurable and balanced outcomes that truly reflect organizational success.

2️⃣ General Performance

📊 Understanding and Improving Performance
Present clear evidence of performance through targets and trends.

• Set SMART and challenging targets.

• Review trends over at least three years.

• Use insights to continuously improve and sustain high performance.

3️⃣ Capabilities – How Results Are Achieved

⚙️ Building the Organizational Engine
Show how your results are achieved through strong organizational capabilities, including:

• Processes: Efficiency and standardization.

• Projects: Innovation and change.

• Services: Meeting customer needs.

• Systems: Data-driven governance and integration.
  Connect these capabilities directly to your results to demonstrate consistency and alignment.

4️⃣ Leading Position

🏆 Benchmarking and Competitiveness
Prove your organization’s leadership position by benchmarking against local, regional, and global peers.
Use data from credible sources (e.g., global reports, sector benchmarks) to show your organization’s role in driving competitiveness and excellence.

5️⃣ Results Sustainability

🌱 Ensuring Long-Term Success
Sustainability means maintaining, improving, and preparing for the future:

1. Maintain through continuous monitoring and evaluation.

2. Improve by integrating learning and benchmarking insights.

3. Prepare for the Future by aligning with upcoming strategies, budgets, and innovation roadmaps.

6️⃣ Results Impact

🌍 Demonstrating Real-World Contribution
Highlight the quantitative and qualitative impact of your achievements on your organization and society.
When impact is not measurable (e.g., SDG contributions), show logical links and evidence of influence.
Focus on global, regional, and local impacts to emphasize your organization’s reach and purpose.

💡 Benefits of Using SESA

• Simplifies preparation for Excellence Awards (DGEP, EFQM, Baldrige).

• Strengthens strategy–operation–results alignment.

• Enhances KPI monitoring and performance management.

• Promotes a culture of continuous improvement and learning.

• Provides a clear, evidence-based story of organizational excellence.

More information available, please contact me.