Stacey B

100 selling ideas for coaches, inspired by Stacey B's approach

A practical sales-ideas collection based on the themes associated with Stacey Boehman's coaching-business philosophy, particularly selling, money mindset, sales confidence, client commitment, premium offers and building a profitable coaching business.

These are original ideas inspired by her publicly associated sales philosophy, not 100 verified quotations or recommendations directly made by Stacey.

The underlying principle is:

Selling coaching is not convincing someone to buy. It is helping someone see the value of solving a problem, believe that change is possible, and make a decision.

1. Develop your sales mindset

Stop believing that selling is bothering people. Selling is offering an opportunity.
Believe in your coaching programme before expecting anyone else to believe in it.
Stop making your price mean something about your personal worth.
Become comfortable hearing the word no.
Stop interpreting rejection as evidence that your offer is bad.
Recognise that people can afford things they genuinely prioritise.
Stop waiting until you feel completely confident before selling.
Practise selling until it becomes a normal business activity.
Separate your identity from your sales results.
Take responsibility for creating sales opportunities instead of waiting for clients to find you.

2. Create an irresistible coaching offer

Sell the transformation, not the number of coaching sessions.
Identify one specific problem your programme solves.
Make the outcome of your programme easy to understand.
Give your programme a distinctive name.
Create a clear beginning, middle and end to your programme.
Explain what clients will be able to do after completing it.
Identify the cost of remaining stuck.
Package coaching around a result rather than an hourly rate.
Make your programme valuable enough to justify premium pricing.
Create a clear reason why someone should choose your programme over working with another coach.

3. Become better at communicating value

Talk about the problems your clients experience every day.
Use the exact language your ideal clients use.
Describe what life looks like before coaching.
Describe what life could look like after coaching.
Explain the financial consequences of not solving the problem when relevant.
Share examples of transformations achieved by previous clients.
Explain why your particular coaching approach works.
Demonstrate the difference between information and implementation.
Explain why knowing what to do is not the same as actually doing it.
Make your marketing about the client rather than your qualifications.

4. Generate more sales conversations

Personally invite people to explore your coaching.
Contact previous clients and ask whether they need further support.
Reconnect with people who previously expressed interest.
Ask existing clients for introductions.
Start conversations on LinkedIn.
Use Facebook groups to identify people discussing relevant problems.
Offer free introductory coaching conversations.
Host a live coaching demonstration.
Run a free workshop that addresses one specific problem.
Create a weekly target for the number of sales conversations you initiate.

5. Improve your sales conversations

Ask what prompted someone to consider coaching.
Discover what they have already tried.
Ask what has prevented them from achieving their desired outcome.
Explore what happens if nothing changes.
Ask what success would look like for them.
Establish why solving the problem matters now.
Listen more than you talk.
Avoid immediately jumping into advice.
Help prospects articulate the difference between their current and desired situations.
Explain how your programme addresses the gap.

6. Handle objections and hesitation

Don't treat every objection as rejection.
When someone says it is too expensive, explore what they mean.
Distinguish between a genuine financial limitation and uncertainty about value.
When someone says they need to think, ask what they still need clarity about.
When someone says they have no time, explore their priorities.
When someone says they can do it themselves, explore what has stopped them so far.
Don't become defensive when challenged about price.
Explain the value without becoming argumentative.
Give people space to make their own decisions.
Never use manipulation, shame or artificial pressure to close a sale.

7. Make your marketing generate interest

Share one useful coaching insight every day.
Tell stories that demonstrate the value of coaching.
Explain the hidden problem behind a common client challenge.
Publish posts beginning with a question your ideal client is already asking.
Share a lesson you learned from coaching someone.
Explain why common approaches to solving a problem don't always work.
Give people a small experience of what being coached feels like.
Create a weekly live session where you coach volunteers.
Write posts that challenge the assumptions holding your ideal clients back.
Finish every marketing post with a clear invitation to take the next step.

8. Sell through relationships

Build relationships before you need to sell something.
Have genuine conversations with people who could benefit from coaching.
Network with professionals who already serve your target market.
Partner with HR consultants, trainers and leadership development companies.
Ask former colleagues whether their organisations use external coaches.
Develop relationships with people who can refer corporate clients.
Offer a complimentary session to a decision-maker in an organisation.
Create a referral arrangement with complementary service providers.
Reconnect with people you haven't spoken to for six months.
Build a reputation for being someone who understands and solves a particular problem.

9. Improve your consultations and closing

Have a structured consultation process rather than improvising every call.
Make the consultation valuable in its own right.
Help prospects understand the problem more deeply during the conversation.
Ask the prospect what they believe is stopping them from achieving their goal.
Help them evaluate whether coaching is the right solution.
Explain the programme and investment clearly.
Ask directly whether they would like to work together.
Let prospects make a genuine yes-or-no decision.
If they need time, agree on a specific follow-up date.
Track consultation numbers, offers made, conversions and reasons for lost sales.

10. Increase revenue and build a sustainable coaching business

Create a premium one-to-one coaching package.
Develop a group coaching programme.
Offer an ongoing coaching membership.
Create a corporate coaching package for organisations.
Introduce leadership development retainers.
Develop workshops that lead naturally into longer coaching engagements.
Offer existing clients additional coaching when it genuinely meets their needs.
Create a structured alumni programme.
Increase your prices as your expertise, positioning and demonstrated value grow.
Make selling a daily business activity rather than something you do only when you need money.

What Stacey's actual sales philosophy emphasises

Her official 2K for 2K programme organises its sales training around five areas:

Organic marketing.
Making offers.
Clean selling.
Consultations.
Overcoming objections.

She also emphasises learning to sell through personal conversations rather than assuming that a large social media following is necessary.

Stacey B

Useful original resources:

My recommendation for Level123 Coaching

I would prioritise five of these ideas:

Priority

Activity

Target

Personal sales conversations

5 daily

Complimentary coaching consultations

5 weekly

LinkedIn authority posts

5 weekly

Referral partnership conversations

3 weekly

Direct programme offers

5 weekly

The biggest opportunity is to stop relying on people discovering your coach-training website and start creating conversations with prospective students, HR managers and aspiring professional coaches.

The objective should be to become excellent at converting one interested person into one paying client before investing heavily in advertising or audience building.

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