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ICF Core Competency 3 — Establishes and Maintains Agreements
Definition
Partners with the client (and relevant stakeholders when applicable) to create clear agreements about the coaching relationship, the process, and both session and overall goals.
3.01 – Coaching philosophy and framing
Clearly explains what coaching is and is not, and shares their coaching approach so clients understand the nature of the work.
3.01. Describes one's coaching philosophy and clearly defines what coaching is and is not for potential clients and stakeholders
3.02 – Roles, responsibilities, and expectations
Reaches agreement on:
What coaching includes and excludes
What each party is responsible for
Commitment to working toward goals
3.02. Reaches agreement about what is and is not appropriate in the relationship, what is and is not being offered, and the responsibilities of the client and relevant stakeholders, including commitment to working toward coaching goals
3.03 – Logistics and parameters
Agrees on the practical and formal elements of the coaching relationship, such as:
Fees
Scheduling
Duration
Confidentiality
Ending the coaching relationship
Involvement of third parties
3.03. Reaches agreement about the guidelines and specific parameters of the coaching relationship such as logistics, fees, scheduling, duration, termination, confidentiality and inclusion of others
3.04 – Stakeholder alignment (when relevant)
Works with both client and stakeholders to ensure clarity and alignment on goals, expectations, and the coaching arrangement.
3.04. Partners with the client and relevant stakeholders to establish an overall coaching plan and goals
3.05 – Coaching relationship fit
Partners with the client to explore whether the coaching relationship is a good match (compatibility, trust, readiness, alignment).
3.05. Partners with the client to determine client-coach compatibility
3.06 – Session purpose
At the start of each session, agrees on what the client wants to focus on or achieve in that session.
3.06. Partners with the client to identify or reconfirm what they want to accomplish in the session - list the icf core competency 3 word for word
3.07 – Session focus and need definition
Helps the client clarify:
What specifically they need to address
What problem or topic is most relevant for the session outcome
3.07. Partners with the client to define what the client believes they need to address or resolve to achieve what they want to accomplish in the session
3.08 – Measures of success
Defines or reconfirms how the client will know the session or engagement has been successful.
3.08. Partners with the client to define or reconfirm measures of success for what the client wants to accomplish in the coaching engagement or individual session
3.09 – Time and focus management
Coaches actively manage:
Time boundaries
Focus of conversation
Keeping alignment with agreed goals
3.09. Partners with the client to manage the time and focus of the session
3.10 – Maintaining direction
Keeps coaching aligned with the client’s desired outcomes, unless the client chooses to shift direction.
3.10. Continues coaching in the direction of the client’s desired outcome unless the client indicates otherwise
3.11 – Closing the engagement
Ensures the coaching relationship ends in a way that is:
Respectful
Clear
Reflective of the coaching journey and client experience
3.11. Partners with the client to close the coaching relationship in a way that respects the client and the coaching experience
3.12 – Revisiting agreements
Regularly checks and updates the coaching agreement when needed to ensure it still serves the client’s evolving needs.
3.12. Revisits the coaching agreement when necessary to ensure the coaching approach is meeting the client's needs - Definition: Partners with the client and relevant stakeholders to create clear agreements about the coaching relationship, process, plans and goals. Establishes agreements for the overall coaching engagement as well as those for each coaching session.
Comensa Requirements
Sets out the administrative aspects
of the contract including the
implications of agreements
between all parties
Ensures that the agendas of all
parties are aligned and transparent
Explores what the client wants
from the session thoroughly
Designs success indicators with the
client
Checks whether the process is
Invites the client to reflect on
their own learning
Terminates the contract with
significant time for reflection
and evaluation
Re-contracts the outcome in
and in service of the overall goal.
Takes time to explore with the
client:
o how best they will work
together
o how the client learns
o how the client accepts
challenges for maximum
change
Reviews the coaching process by
inviting authenticity and openness
Invites the client to reflect regularly
on:
o His/her learning
o The implications of his/her
learning
In both the International Coaching Federation (ICF) Code of Ethics and COMENSA ethical framework, the moment you introduce a sponsor into a coaching agreement, the relationship shifts from a simple dyad (coach–client) into a triadic system (coach–client–sponsor).
That single shift has deep implications for everything in foundational contracting. Below is a structured, comprehensive breakdown of what must be clarified and what becomes ethically “live” in the first contracting session.
1. Role Clarity (core ICF requirement)
When a sponsor exists, you must explicitly define:
Who the client is (the person being coached)
Who the sponsor is (funding, commissioning, or requesting coaching)
What authority the sponsor has (if any)
Whether the sponsor can:
set goals
attend sessions
receive updates
influence direction
Whether coach is serving:
individual development
organizational outcomes
or both (and how conflict is handled)
Implication: ambiguity here creates ethical breaches and role confusion.
2. Confidentiality Boundaries (one of the most critical implications)
You must contract:
What stays confidential between coach and client
What (if anything) is shared with sponsor
Whether feedback is:
none
aggregated
thematic
direct quotes (rare and only with consent)
Whether client has veto rights over what is shared
Exceptions to confidentiality (legal/safety issues)
ICF expectation: client must explicitly consent to any third-party reporting.
3. Informed Consent Across All Parties
Each party must understand:
Purpose of coaching
Coaching methodology
Limits of coaching (not therapy, consulting, or performance management tool unless defined)
Information-sharing rules
Rights to withdraw or renegotiate
Implication: consent is not one-time; it must be ongoing and revisitable.
4. Goal Ownership and Control
You must clarify:
Who defines coaching goals:
client-led
sponsor-led
co-created
What happens when sponsor goals differ from client goals
Whether goals can be changed without sponsor approval
How “success” is measured and by whom
Ethical tension: sponsor ROI vs client autonomy.
5. Reporting, Feedback, and Transparency Agreements
This is a major sponsor-related contract area:
Frequency of sponsor updates (if any)
Type of reporting:
progress summaries
competency tracking
behavioral themes
Whether the client sees what is reported
Whether reporting is pre-approved by client
ICF principle: transparency must never override confidentiality.
6. Power Dynamics and Psychological Safety
You must explicitly address:
Sponsor influence over employment, promotion, or evaluation
Fear of reprisal affecting client openness
Whether coaching is truly voluntary for the client
How safety is maintained if sponsor is internal (manager, HR, etc.)
Implication: coaching effectiveness collapses if psychological safety is not protected.
7. Conflict of Interest Management
Contracting must include:
What happens if sponsor requests disclosure against client wishes
How disagreements between sponsor and client are handled
Coach neutrality boundaries
Whether coach can advocate for either party (generally no)
8. Data Protection and Record Keeping
Especially relevant under professional ethics and often legal frameworks:
Who owns coaching notes
Where notes are stored
Whether sponsor can access raw data
Retention periods
Data privacy compliance expectations
9. Session Structure and Attendance Rules
Clarify:
Who attends sessions (client only vs triadic meetings)
Whether sponsor can join sessions
Rules for observation or shadowing
Cancellation/no-show policies
Session interruptions by sponsor (allowed or not)
10. Accountability Lines (who holds whom accountable)
You must define:
Coach accountability (process, ethics, presence)
Client accountability (action, reflection, engagement)
Sponsor accountability (environment, support, non-interference)
Whether sponsor can “enforce” outcomes (generally no)
11. Coaching Purpose vs Performance Management Boundary
A critical ethical distinction:
Coaching ≠ performance appraisal
Coaching ≠ disciplinary process
Coaching ≠ HR reporting tool (unless explicitly structured and consented)
You must contract:
Whether coaching data will influence employment decisions
How to prevent coaching from becoming surveillance
12. Termination and Exit Conditions
Must include:
Who can end coaching (all parties)
Notice periods
What happens if sponsor withdraws funding
What happens if client opts out but sponsor wants continuation
Ethical closure requirements
13. Independence of Coaching Relationship
ICF and COMENSA both require clarity that:
The coach is independent of sponsor control in coaching process
The coach does not become an agent of the sponsor
Coaching conversations remain client-centered
14. Expectations vs Reality Alignment
You must explicitly surface:
What sponsor expects vs what coaching can deliver
What client expects vs sponsor expectations
Misalignment risks early
This prevents later ethical breakdowns.
15. Ethical Escalation Pathways
Contract should define:
What happens if ethical conflict arises
Whether there is mediation between coach–client–sponsor
Whether escalation goes to HR, ethics body, or termination
16. Review and Re-contracting Points
Foundational contracting is not static:
When agreements will be reviewed (e.g., every 3–6 sessions)
Who can request re-contracting
How changes are documented
Big Picture Insight
In ICF and COMENSA terms, once a sponsor enters the system:
Coaching is no longer just a developmental relationship — it becomes a multi-stakeholder ethical system with competing rights, expectations, and confidentiality boundaries.
The entire foundational contracting session is essentially about one thing:
Making sure the client remains psychologically safe and autonomous, while the sponsor’s investment and expectations are ethically managed without distorting the coaching process.