Marketing as a Coach

Below is a research list of 100 people and business owners who market themselves as helping coaches make more money, attract clients, increase fees, sell coaching programmes or grow coaching businesses.

Included are international names and South African providers. .

Important: Inclusion means they publicly promote these services or make these claims. It is not an endorsement or independent verification of their income claims or client results.

1. Direct coaching-business growth specialists

These are particularly relevant to life coaches, executive coaches, leadership coaches and independent coaching practices.

#

Person

What they promote

1

Stacey Boehman

Sales training and making money as a life coach

2

Terri Levine

Marketing and selling for coaches

3

Matthew Kimberley

Book Yourself Solid; client acquisition

4

Stephanie Fiteni

Marketing and getting clients for coaches

5

Caryn Gillen

Building profitable coaching businesses

6

Cathy Smith

Coach marketing and attracting clients

7

Erica Duran

Monetising expertise and building a business

8

Hailey Rowe

Marketing and sales for health and life coaches

9

Heather Stephens

Marketing, websites and funnels

10

Jackie Appleby

Business strategy and systems for coaches

11

Jessica Perez-Beebe

Sales confidence and enrolling clients

12

Laura Agar Wilson

Getting clients for health and life coaches

13

Martine Thomassen

Marketing and mindset for coaches

14

Sarah Leather

Higher-paying clients and income growth

15

Sarah Santacroce

Human-centred marketing and selling

16

Debbie Shadid

Getting clients through organic marketing

17

Ann du Plessis

Business growth and signature programme sales

18

Nicky Hammond

Developing and growing a coaching practice

19

Rachel Thompsen

Instagram marketing for coaches

20

Sunita Biddu

Digital marketing and high-paying clients

21

Nina Eggens

Marketing and positioning for online coaches

22

Nina Lacher

Personal branding for coaches

23

Rachael Jencks

Money mindset and signing coaching clients

24

Kanika Vasudeva

Business growth and revenue for coaches

25

Chelsea Hetherington

Business development for coaches and consultants

26

Sarah Leather

Sales messaging and coaching-business growth

27

Tiffany Lopez

High-ticket programmes and digital products

28

Kelly Fifield

AI, content, email and sales automation

29

L. Matthew Kjar

Video marketing for coaches

30

Safa Bee

Business strategy and growth for coaches

These names are drawn from specialist business-coach directories and individual providers' own descriptions.

CoachVouch+7

2. Coaching, consulting and online-business growth experts

These people have businesses, programmes or services that address some combination of client acquisition, sales, positioning, pricing, scaling and monetisation.

#

Person

What they promote

31

Scott Danish

Fractional CMO services for coaches

32

SooWei Goh

Personal branding and client acquisition

33

Jacob Rupp

Building profitable coaching businesses

34

Jeff Walker

Product Launch Formula

35

Jill Coleman

Online coaching business growth

36

Don Markland

Leads, sales and business growth

37

Roberto Candelaria

Partnerships and sponsorship revenue

38

Melisa Liberman

Consulting business and lead generation

39

Myron Golden

Offers, sales and business growth

40

Katrina Owens

Personal branding and PR

41

Trevor Young

Authority building and PR

42

Sonia Simone

Content marketing and business strategy

43

Tay Daniels

Brand building and business ownership

44

Megan Flinn

Scaling and moving from one-to-one to group coaching

45

Erin Garcia

Building service-based businesses

46

Jenna Harrison

Offers, messaging and online business growth

47

Sarah Santacroce

Ethical marketing and sales

48

Claire Pelletreau

Facebook and Instagram advertising

49

Ashley Jangro

Ethical marketing and sales

50

Lisa Robbin Young

Creative business growth

51

Lorene Cowan

Visibility, traffic and conversions

52

Margaret Bourne

SEO, blogging and audience growth

53

Martine Trinder

Business systems and automation

54

Jackie Appleby

Operations and business systems

55

Tiffany Lopez

Product and programme monetisation

56

Akosua Brown

Books, publishing and authority building

57

Jane Anderson

Personal branding and revenue growth

58

Kim Argetsinger

Mindset, marketing and sales

59

Ethan Burniston

Paid lead generation for high-ticket coaches

60

Ana

Funnels and marketing for online coaches

Sources include their own business websites and the coach-business directory.

The Coach's CMO+13

3. Well-known business, sales and marketing educators

These are broader business-growth specialists whose methods can be applied to coaching businesses. They are not all exclusively focused on coaches.

#

Person

What they promote

61

Tony Robbins

Business mastery, sales and performance

62

Russell Brunson

Sales funnels and online marketing

63

Dan Kennedy

Direct-response marketing

64

Jay Abraham

Revenue growth and marketing strategy

65

Brendon Burchard

High-performance coaching and online programmes

66

Dean Graziosi

Knowledge monetisation and online education

67

Amy Porterfield

Online courses and digital marketing

68

Marie Forleo

Online business and entrepreneurship

69

James Wedmore

Digital courses and online business

70

Stu McLaren

Membership business models

71

Taki Moore

Coaching-business growth and scaling

72

Rich Litvin

High-level coaching and premium clients

73

David Neagle

Business development and sales

74

Todd Herman

Performance and business development

75

Donald Miller

StoryBrand and marketing messaging

76

Michael Port

Booked-out service businesses

77

Chris Ducker

Personal branding and online entrepreneurship

78

Dorie Clark

Thought leadership and professional visibility

79

Eben Pagan

Online business and digital marketing

80

Ryan Deiss

Customer acquisition and digital marketing

81

Grant Cardone

Sales and revenue growth

82

Alex Hormozi

Offers, acquisition and scaling

83

Leila Hormozi

Business operations and scaling

84

Russell Brunson

Funnels and conversion systems

85

Michael Bungay Stanier

Coaching skills and organisational development

86

John Maxwell

Leadership development and training businesses

87

Marshall Goldsmith

Executive coaching and leadership development

88

Seth Godin

Marketing, positioning and audience building

89

Neil Patel

SEO, digital marketing and lead generation

90

Pat Flynn

Online business and audience monetisation

4. South African business-growth providers

These are broader business coaches rather than necessarily specialists in coaching-practice marketing. They are worth investigating for local partnerships and referrals.

#

Person

What they promote

91

Craig Lourens

ActionCOACH; business growth and increased cash

92

Karen Le Grange

Business growth and profitability

93

Trevor Clark

Revenue and profit improvement

94

Darryn Le Grange

Business performance and financial growth

95

Graeme Thomson

Business growth and financial management

96

Johan Southey

Executive coaching and business performance

97

Brendon Saunders

Business and executive coaching

98

James Hughes

Scaling businesses and strategic execution

99

Patrick Fitzgerald

Business development and growth

100

Wilfred Mpai

Business and executive coaching

ActionCOACH South Africa+2

5. My recommended shortlist for Level123 Coaching Academy

If your objective is to understand how other people are making money from the coaching industry, I would investigate these 15 first.

Person

Why investigate them

Stacey Boehman

Selling coaching as a profession

Matthew Kimberley

Client acquisition systems

Terri Levine

Marketing specifically for coaches

Stephanie Fiteni

Getting clients through digital marketing

Scott Danish

Outsourced marketing for coaches

Taki Moore

Scaling coaching businesses

Rich Litvin

Premium executive coaching

Jeff Walker

Launching training programmes

Amy Porterfield

Online course monetisation

Stu McLaren

Recurring membership income

Russell Brunson

Funnels and conversion

Alex Hormozi

Offers and customer acquisition

Jane Anderson

Personal branding and authority

Ann du Plessis

South African coach-business market

Sunita Biddu

Digital marketing for coaches

6. What I would investigate commercially

For Level123, I see five potential revenue opportunities in this market:

1. Affiliate partnerships: Recommend software, books, marketing services and business-growth programmes.

2. Referral partnerships: Refer coaches who need marketing, sales or business development assistance.

3. Joint webinars: Bring these specialists to your audience and share revenue or leads.

4. White-label services: Offer marketing, business development and client acquisition as additional services to your coaching students.

5. Coach business development training: Teach coaches how to turn their qualifications into sustainable, profitable businesses.

One particularly interesting opportunity: Many of these people sell business-growth training to coaches, but relatively few position themselves around the combination of professional coaching standards, ethical practice, accreditation, business development and measurable organisational ROI.

That is a potentially valuable positioning opportunity for Level123.

You can investigate the directory of 248 coach-business specialists here: CoachVouch – Business Coaches for Coaches and Consultants.