Book Review

Basic Details:

Book Title: The Communications Consultant's Master Plan

Subtitle: Leveraging Public Relations Expertise for Personal and Client Success

Author: Roger Darnell

Genre: Management Skills

Part of a series?

Order in series:

Best read after earlier books in series?

Available: https://www.goodreads.com/book/show/59140195-the-communications-consultant-s-master-plan

Overall score:

I scored this book 4/5

⭐️ ⭐️ ⭐️ ⭐️

Short Summary of the book:

This is a book for anyone interested in PR and communications. To be honest, this book was not really my cup of tea and it was difficult to maintain my interest in it. There was also a lot of repetition from the earlier book ‘The Communication Consultant’s Foundation’.

What I liked about the book:

It was written well.

What I didn’t like about the book:

The book was very dry and did unfortunately not succeed in teaching me the skills needed for successful PR, although it was marginally better than ‘The Communication Consultant’s Foundation’.

My favourite bits in the book:

The examples from real life.

My least favourite bits in the book:

The dry bits and areas where it felt like the author told us how good he was.

Any further books in the series? Any more planned by this author?

This is the second book I’ve read by this author.

What books could this be compared to and why?

This is a textbook on PR.

Recommendation:

In summary, I would recommend this book to the following readers:

Children No

Young Adult Maybe

Adult Yes

If you like books on PR, this book may be the book for you.

Book Description by Author:

This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:

- The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional

- Advanced PR practices including investor relations and strategic planning

- Agency expansion, addressing growth and exit strategies

Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.

About the Author: