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Todd, Debbie Is there a real difference between Transmedia Marketing and Integrated Marketing? overview of an event held october 7th called "Your Life Will Be A Transmedia Experience (It Already Is)" article October 14, 2010 http://www.iijiij.com/2010/10/14/is-there-a-real-difference-between-transmedia-marketing-and-integrated-marketing-06163 
Solis, Brian The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement  from source: "Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. " article March 20, 2012 www.fastcompany.com/1825374/the-6-pillars-of-social-commerce-understanding-the-psychology-of-engagement 
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