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Pulman, Simon Exploring Revenue Streams Copares ome types of revenue streams and models for transmedia projects article September 9, 2010 transmythology.com/2010/09/09/exploring-revenue-streams/ 
Newman, Andrew Now Playing: A Short Film Starring Branded Content from source, "It is one of three short films set in the hotel that were produced in a three-way deal involving the hotel, Massify — a social media Web site where filmmakers, actors, crew members and editors showcase their work and coordinate new projects" article August 19, 2010 www.nytimes.com/2010/08/20/business/media/20adco.html 
Holsteen Larsen, Per The ideal aesthetics Transmedia storytelling in contemporary brand communication (from source) "The concept of transmedia storytelling presents a new method of brand communication which caters to these changes in consumer culture. " masters thesis June 11, 2009 studenttheses.cbs.dk/bitstream/handle/10417/436/per_holsteen_larsen_og_tobias_maria_hoegsberg.pdf?sequence=1 
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