A Glossary

Terms you might stumble across - warning, many of these words are currently being debated and may change depending on whom you talk to : )

I am still adding terms here - but I've begun using the Wiki and it contains more entries and more specific information about the assorted words.  So please visit - http://transmediaresources.wikia.com/wiki/Category:Glossary 

last updated August 16, 2011

"Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles" by Marsha Kinder, 1991 (published in paperback in 1993) - she uses the term transmedia intertextuality defining and discussing the concept using children's movies and more - very early work and very good!
www.uncp.edu/home/acurtis/NewMedia/NewMediaBuzzwords.html - lists a number of basic "buzzwords" 
www.thinktransmedia.org/?q=node/12  - a small glossary and community wiki-style page - last updated around October 2010 by ThinkTransmedia
vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary - a few buzz words defined
adage.com/cmostrategy/article?article_id=146161 "The New and Improved 2010 Social-Media and Mobile Glossary" by Pete Bradshaw - more for fun
fallinginlovewithmedia.wordpress.com/2009/11/16/defining-cross-media/ - this is one page from a blog that has a number of definitions - (from source) - "This blog displays the results created by designteam Falling in love with media. This designteam has been created to participate in course IO3010, Cross Media Interaction at the faculty Industrial Design of Delft University of Technology)

Showing 74 items
Word/PhraseDefinitionSourceDate PublishedURL
Word/PhraseDefinitionSourceDate PublishedURL
360 degree  (from source) "It's a BBC term that is usually used with the term multi-platform, as in, "360 degree multi-platform content creation." It is also used as a stand alone expression. Not to be confused with 360 panoramas or xbox 360. My interpretation is that it is the BBC management term for new working and commissioning practices that incorporate the following: 1. It was no longer deemed cost effective to have journalists who just worked on a single platform such as radio, TV or web. 360 means the same journalist will file radio, TV and web reports. This was originally called "bi-media," but platform inflation rendered the term obsolete. 2. 360 degree also refers to the changes in the way viewers consume BBC media - for example "on-demand" viewing of a linear TV show, or watching the webcam of a radio DJ. 3. It was decided that every TV and radio show should have a website. This is said to be 360 commissioning. Personally I see it as 180 - more of a straight line rather than a circle. 4. Audience feedback, a product of social media, blogging, texting, twitter and so on is also part of 360 degree thinking." "Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia?" by Rik Lander  January 10, 2010 vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary 
360-degree deals (from source) "...music industry recently adopted what they call "360-degree deals" that give record companies shares of licensing, endorsements, merchandise and tour revenue. The music itself has become a loss leader and, in rare cases, an additional revenue stream. " Lance Weiler explains why filmmakers should expand their films into a "storyworld. by Lance Weiler  April 15, 2010 www.filmmakermagazine.com/issues/summer2009/culture_hacker.php 
additive comprehension (from source) "Game designer Neil Young coined the term, “additive comprehension,” to refer to the ways that each new texts adds a new piece of information which forces us to revise our understanding of the fiction as a whole. His example was the addition of an image of an origami unicorn to the director’s cut edition of Bladerunner, an element which raised questions about whether the protagonist might be a replicant." "Chapter 11: Commentary and Critique" by Drew Davidson July 6, 2010 www.etc.cmu.edu/etcpress/content/chapter-11-commentary-and-critique 
API Short for Application Programming Interface, this is a programming format that a website or piece of software uses to allow other websites to interact with it. For example, Constant Contact's Join My Mailing List app for Facebook (http://apps.facebook.com/ctctjmml) was created using an API that integrates Facebook and Constant Contact.  Social Media Glossary by Constant Contact September 28, 2010 www.constantcontact.com/learning-center/glossary/social-media/index.jsp 
archontic literature (from source) "C3 Consulting Researcher Gail de Kosnik’s idea of fan production as archontic literature. The concept of “archontic” texts suggests that texts based upon or referring to other texts aren’t derivative or subordinate, but rather build an archive that expands the textual world. The archontic allows for infinite (and indefinite) re-tellings, but not just in terms of telling again, but rather telling more. Not just repeating, but adding to, building out, expanding, and drilling down. Moreover, Gail talks about the archontic as “literatures of the subordinate.” In other words, the stories of those who aren’t always permitted to speak and tell their stories and perspectives." "Transmedia as Archontic texts: Multiplicity, Subjectivity, and Social Change" by Xiaochang Li November 20, 2009 canarytrap.net/2009/11/transmedia-as-archontic-texts-multiplicity-subjectivity-and-social-change/ 
ARG - Alternate Reality Game     
Augmentation (from source) "At the other quantitative extreme [[opposite a transposition]] is what Genette calls augmentation. Here, the derivative work expands the original, either in style (three sentences replace one) or narrative material (extra scenes or plots). " "Now Leaving Platform 1" by David Bordwell (he uses definition based on Gérard Genette in his 1982 book Palimpsests) April 15, 2010 www.davidbordwell.net/blog/?p=5264 
Augmented Reality     
Beta Testing (from source) - "beta testing," where the audience comes in and tests the storyworld similar to the practices of software developers"  "Lance Weiler explains why filmmakers should expand their films into a "storyworld."" by Lance Weiler  April 15, 2010 www.filmmakermagazine.com/issues/summer2009/culture_hacker.php 
Calls to action (from source) - "In web design, the button and wording on a page that asks you to “click here” or “sign up” is known as the “call to action” (CTA). It’s a plea for the user to do something and good designers make these calls-to-action appear to be the default choice – you’re nudged to take action through clear layout, positioning of the button, use of colors and so on.  "5 Steps to Selecting the Right Platform" by Robert Pratten May 17, 2010 workbookproject.com/culturehacker/2010/05/17/transmedia-selecting-the-right-platforms/ 
Call-to-action loop (from source) - "...where the show calls out to the community to perform some action, the community acts, and the show is somehow influenced by the actions of that community." "Streamys Let Us All Down" by Miles Beckett April 15, 2010 inside.lg15.com/2010/04/12/the-streamys-let-us-all-down/ 
cline of interactivity In speaking about composing and responding to texts I usually talk about a cline of interactivity – where you can participate in a novel in certain ways (identifying with the protagonist, creating images in your head etc) but these are different to the ways you might interact when creating fan fiction, or becoming involved in a roleplay where you become part of the narrative experience. mentioned in comment by Anya in the blog post Defining ‘multimodal’ by Keli McGraw  May 13, 2010 kellimcgraw.com/2010/05/13/defining-multimodal/ 
Collaborative Entertainment  (from source) Put simply, traditional entertainment is a monologue; collaborative entertainment is a dialogue... A collaborative approach to entertainment actively seeks value in UGC by working with audiences to create content within the property. The result is the emergence of a third kind of content, generated by audiences and acknowledged by property owners. Co-Creating Value Through Entertainment by Brain Candy, LLC May 1, 2010 braincandyllc.com/wp-content/uploads/2010/05/braincandyllc.pdf  
Collaborative transmedia storytelling   July 16, 2010 thismonkeycantype.com/blog/2010/07/16/collaborative-transmedia-storytelling-is-not-cyoa/ 
Content 360 (from source) - "In a crossmedia environment, content is repurposed, diversified and spread across multiple devices to enhance, engage and reach as many users/viewers as possible. It is common to call crossmedia “content 360″. It is generally the same program re-edited for different screens, fragmented content disseminated on different platforms, possibly incorporating extra content and channels to extend the viewers’ experience." (also there is a conference sponsored by MIPTV - http://www.mipworld.com/en/miptv/conferences-and-events/content-360/) From crossmedia to transmedia: thoughts on the future of entertainment by Nicoletta Iacobacci May 24, 2008 www.lunchoverip.com/2008/05/from-crossmedia.html 
Cross-Platform entertainment     
Deep Media from source "Transmedia, or crossmedia, puts the emphasis on a new process of storytelling: How do you tell a story across a variety of different media? Deep media puts the focus on the goal: To enable members of the audience (for want of a better term) to delve into a story at any level of depth they like, to immerse themselves in it. " "Deep Media," Transmedia, What's the Difference?: An Interview with Frank Rose (Part One) by Henry Jenkins January 26, 2011 henryjenkins.org/2011/01/deep_media_transmedia_whats_th.html 
digi-novel (from source) "Is it a book? Is it a movie? Is it a website?Actually it's all three. Anthony Zuiker, creator of the "CSI: Crime Scene Investigation" U.S. television series, is releasing what he calls a "digi-novel" combining all three media -- and giving a jolt to traditional book publishing."  ""Digi-novel" combines book, movie and website" by Michelle Nichols  September 2, 2009 www.reuters.com/article/idUSTRE58135120090902 
Distribution Platforms     
Enhanced storytelling     
Entry Points     
Experiential Marketing (from source) - "refers to key ways to capitalize on participatory culture and a transmediated media environment. Developing novel brand extensions and strategies that play out across multiple media channels enhances consumer identification with both products and brands."  Convergence Culture Consortium at MIT (C3) March 29, 2011 www.convergenceculture.org/aboutc3/convergence.php 
Extratextuals (from source) - "EXTRA-TEXTUAL MEANING: Meaning that originates not in the text being read, but in another related text. The most common type of extra-textual meaning is an allusion, in which an author briefly refers to a character, event, place, or object from the Bible, mythology, history, or another literary work. Since the author does not necessarily explain this allusion, it is up to the reader to recognize the reference and supply the significance from the outside text."  Dr. Wheeler's Website by K. Wheeler January 3, 2011 http://web.cn.edu/kwheeler/lit_terms_e.html 
Foundational narrative (from source) " Part of the core content is the foundational narrative. This may be a myth or set of stories or a history or chronology. Researcher Rob Tow (who is also my husband) says that "narratives are the constitutions of new worlds." There must be procedures for amending the constitution that are sufficiently difficult to enact so that change occurs only occasionally. Even core content authors cannot exercise the divine right of kings. In some ways, the foundational narrative resembles the "bible" of a TV series, but it serves also to facilitate the contributions of fan communities in the evolution of a world. So far, Star Trek is the best example of this dynamic I have seen, although Paramount has kicked and screamed most of the way as fans have kept their property alive and growing through vibrant accretions that generally respect the canonical Star Trek universe." "Creating Core Content in a Post-Convergence World AIGA "Collision!" 14 April 2000, New York City " by Brenda Laurel April 20, 2010 www.tauzero.com/Brenda_Laurel/Recent_Talks/ContentPostConvergence.html 
franchise  from source "Technically, a franchise is a connected world in which more than one story is told. In the past, in regards to filmmaking, this has been appropriated by Hollywood, who could afford to make multiple films in a world, due to their pocketbooks and marketing machine. (Examples of such franchises include Spiderman, Lord of the Rings, and Back to the Future. ) However, a franchise can be created if you can simply create a world that other creators find appealing and get them to contribute to it." Director Jeremy Hanke from the World of Depleted FAQ October 5, 2010 worldofdepleted.com/about/frequently-asked-questions 
Game Mechanics     
Geolocation Term used to track the physical location of people or objects. Typically used in mobile applications and services such as Foursquare and Gowalla.  A Social Media Glossary by Constant Contact September 28, 2010 www.constantcontact.com/learning-center/glossary/social-media/index.jsp 
Geo-tagging When you add location-based data to a photo, video, or tweet to identify where the content was posted. A Social Media Glosary by Constant Contact Inc September 28, 2010 http://www.constantcontact.com/learning-center/glossary/social-media/index.jsp 
Grid Computing (from source) "A Grid Checklist: I suggest that the essence of the definitions above can be captured in a simple checklist 1)coordinates resources that are not subject to centralized control (A Grid integrates and coordinates resources and users that live 2) using standard, open, general-purpose protocols and interfaces. A Grid is built from multi-purpose protocols and interfaces that 3)to deliver nontrivial qualities of service. (A Grid allows its constituent resources to be used in a coordinated fashion to deliver" "What is the Grid? A Three Point Checklist" by Ian Foster, Argonne National Laboratory & University of Chicago July 2002 - see also http://www.wired.com/science/discoveries/news/2001/03/42230 April 17, 2010 www.mcs.anl.gov/~itf/Articles/WhatIsTheGrid.pdf 
Hypernarrative from source "Making the contrast between interactive fiction, a term generally used for works with a branching structure where the reader continually makes choices between sequential plot paths, I called my hypertext narrative a "narrabase" (for narrative database) when I wrote Uncle Roger in 1986. I thought of this work as a "pool of information into which the reader plunges repeatedly, emerging with a cumulative and individual picture...to build up levels of meaning and to show many aspects of the story and characters, rather than as a means of providing alternate plot turns and endings."" Hypernarrative in the Age of the Web by Judy Malloy April 3, 2007 http://www.well.com/user/jmalloy/neapaper.html 
Intertextual Linkages     
Location-based social networking     
Locative Media (from source) "If only these walls could speak..." Using technologies that can identify the position of the viewer or the media player, locative media will change according to its location. Pervasive media is often locative, as is augmented reality. Advertisers are massively excited by the possibilities of locative media. Your smart phone knows where you are and tells you about what is nearby. Artists tend to be more interested in it as a way of connecting stories or memories, or multiple histories to places." "Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia? " by Rik Lander  January 10, 2010 vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary 
Multimodality  (from source) "Multimodality is based on the use of sensory modalities by which humans receive information. These modalities could be tactile, visual, auditory, etc. It also requests the use of at least two response modalities to present information (e.g. verbal, manual activity) (Baber 2001). So, for example, in a multimodal interaction a user may receive information by vision and sound and respond by voice and touch. Multimodality could be compared with ‘unimodality’, which would be based on the use of one modality only to receive or present information (e.g. watching a multimedia presentation and responding by pressing keys)." "Multimedia and multimodal systems: commonalities and differences" by S. Anastopoulou, C. Baber, M. Sharples  www.syros.aegean.gr/users/manast/Pubs/Pub_conf/C03/C03.pdf 
Multimodal texts from source - "A text may be defined as multimodal when it combines two or more semiotic systems. There are five semiotic systems in total:" see article for more indepth information Helping teachers to explore multimodal texts by Kelli McGraw June 1, 2011 kellimcgraw.com/2010/06/10/helping-teachers-to-explore-multimodal-texts/ 
Narrabase (Narrative Database) from source - "To read Uncle Roger, a narrabase or narrative database about the microelectronics industry in Silicon Valley, the reader searches for narrative information in three separate files which disclose the story. Each file is a pool of information into which the reader plunges repeatedly, emerging with a cumulative and individualized picture. Thus the narrabase form uses a computer database as a way to build up levels of meaning and to show many aspects of the story and characters, rather than as a means of providing alternative plot turns and endings"  "From Narrabase to Hyperfiction: Uncle Roger" by Judy malloy 1991  April 1, 1991 www.well.com/user/jmalloy/rogpap.html 
negative capability (from source) "Geoffrey Long, who likes to refer to the ‘negative capability’ in transmedia storytelling. Long defines negative capability as, “the artful application of external reference to make stories and the worlds in which they are set even more alluring” (Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company, June 2007). "Long is talking about how individual pieces of content can reference each other, thereby pulling audiences through a series of content pieces. "The Narrative (and Collaborative) Gutter of Transmedia Storytelling " - by Scott Walker (and reference to Geoffery Long) July 19, 2010 thismonkeycantype.com/blog/2010/07/19/the-narrative-and-collaborative-gutter-of-transmedia/ 
Networked Documentary     
Paratexts from source "response by Jonathan Gray) I draw the word from a book of that title by Gerard Genette, a French literary theorist. He was interested in all those things that surround a book that aren't quite the "thing" (or "the text") itself. Things like the cover, prefaces, typeface, and afterwords, but also reviews. ... ..... Your readers may be more familiar with "hype," "synergy," "promos," "peripherals," "extratextuals," and so forth. But hype and synergy frame paratexts too definitively as wholly industrial entities. .... And though I like "extratextuals" (the title of my blog!), "extra" means "outside of," whereas "para" suggests a more complicated relationship to the film or show, outside of, alongside, and intrinsically part of all at the same time. "On Anti-Fans and Paratexts: An Interview with Jonathan Gray (Part Two)" by Henry Jenkins March 8, 2010 henryjenkins.org/2010/03/on_anti-fans_and_paratexts_an_1.html  
Participatory Culture     
Pervasive Media  (from source) "As computers and media delivery systems get everywhere in our lives media becomes increasingly customised to our particular needs, tastes and desires. Pervasive media, unlike broadcast media is sensitive to it's surroundings or to who is consuming it. A media player might know where it is, who is looking at it or elements of a viewer's history. It's an exciting new trail to be blazed, both for mega-corporations and for artists." "Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia? " by Rik Lander  January 10, 2010 vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary 
Public Media 2.0    www.pbs.org/mediashift/2009/10/eight-public-media-20-projects-that-are-doing-it-right279.html 
QR Code     
Rabbit Hole     
Rich Media (from source) "Rich Media: What is rich media? It isn't a new-media technology in itself, but rather a term used in the advertising business referring to the use of the latest technology in creating Web advertising content. It means ads on Web pages that contain interactive elements, which permit active participation by consumers in a website audience. Ads with this kind of interactivity also are referred to as interactive media. " "New Media Communication Technologies " by Anthony Curtis  May 14, 2010 http://www.uncp.edu/home/acurtis/NewMedia/NewMediaCommunicationTechnologies.html 
sandbox worlds     
Search Engine Marketing (SEM) A marketing tactic that, when combined with SEO, helps a business or organization attract customers, generate brand awareness, and build trust by increasing its website's visibility. This is done through the purchase of pay-per-click advertisements and paid inclusion in search engine results.  A Social Media Glossary by Constant Contact September 28, 2010 http://www.constantcontact.com/learning-center/glossary/social-media/index.jsp 
Social Shows (from source) - "Greg and I like “social shows.” We debated internally for months and discussed a ton of different variations, but ultimately we liked this because it’s short and sweet and not too limiting. It’s a show that’s social. Simple as that. The word “show” implies “entertainment” and “performance,” and the word “social” gets to the interactive and real-time nature of the art form. " "Streamys Let Us All Down" by Miles Beckett April 15, 2010 inside.lg15.com/2010/04/12/the-streamys-let-us-all-down/ 
Spreadable Media     
Sticky Media     
Story Architecture     
Storyworld Bible (from source) "A document that provides an overview of the experience that I wish to create. It shows the relationships between storylines, characters, locations and interactions online and in the real world. Media consumption habits of the audience are considered and there is focus placed on how to build story bridges that provide seamless flow across devices and screens." "Lance Weiler explains why filmmakers should expand their films into a "storyworld."" by Lance Weiler April 15, 2010 www.filmmakermagazine.com/issues/summer2009/culture_hacker.php 
Technological Singularity     
The Devil's Dictionary     
Transliteracy (from source) "Transliteracy is the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks." Transliteracy Research Group home page August 10, 2010 www.transliteracy.com 
transmedia intertextuality from source "...form of transmedia intertextuality , which positions young spectators (1) to recognize, distinguish, and combine different popular genres and their respective iconography that cut across movies, television, comic books, commercials, video games, and toys; (2) to observe the formal differences between television and its prior discourse of cinema, which it absorbs, parodies, and ultimately replaces as the dominant mode of image production; (3) to respond to and distinguish between the two basic modes of subject positioning associated respectively with television and cinema, being hailed in direct address by fictional characters or by offscreen voices, and being sutured into imaginary identification with fictional character and fictional space, frequently through the structure of the gaze and through the classical editing conventions of shot/reverse shot; and (4) to perceive both the dangers of obsolescence (as a potential threat to individuals, programs, genres, and media) and the values of compatibility with a larger system of intertextuality, whithin which formerly conflicting categories can be absorbed and restrictive boundaries erased.” Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles by Marsha Kinder January 1, 1993 Print Book - Google Book link 
Transmedia narratology  (from source) "Transmedia narratology is defined here as the study of how story and story structure change in the process of moving from one medium to another (e.g. from novel to film, from novel to video game, from scientific publication to print news story). " "Transmedia Narratology" by William Hart Ph.D. November 28, 2009 transmedianarratology.blogspot.com/2009/11/what-is-transmedia-narratology.html 
Tran-social-media-play  (from source) "Tran-social-media-play [tran-soc-shuh-mee-dee-uh-pley] noun, verb 1 noun – a new form, a means of collaborative communication through play in constructed shared ‘media-rich’ environments 2 verb – taking part in game-like activity across and within online and offline social networks and media portals. --- Transocialmedia play design has historically been the domain of theme park builders, after dinner murder mystery writers, letterboxers or installation artistes – always based in the physical realm with the best examples reliant on group social interaction." "TranSocialMedia Play, Experience & Alternate Reality Design" by Gary Hayes May 19, 2010 www.personalizemedia.com/transocialmedia-play-experience-alternate-reality-design/ 
Transposition (from source) "Transpositions are things like translations, rewritings, and literary adaptations, as when a novel becomes a play. A transposition also occurs when the original text is pruned or compressed, as in abridged versions of Don Quixote or Moby-Dick. At the other quantitative extreme is what Genette calls augmentation. Here, the derivative work expands the original, either in style (three sentences replace one) or narrative material (extra scenes or plots). Yet another sort of transposition occurs when the story events in the original are rendered through alternative literary techniques. Charles Lamb retells Ulysses’ adventures in a different order than Homer does, and someone could rewrite the events of Madame Bovary in first person, from Charles’ point of view. When Genette was writing, he had to reach for some esoteric examples, but nowadays we have others. Alice Randall’s The Wind Done Gone (2001) retells Gone with the Wind from the point of view of a slave on Tara. The novel Wicked is a large-scale example, as is Tom Stoppard’s Rosenkrantz and Guildenstern Are Dead."  "Now Leaving Platform 1" by David Bordwell (uses definition based on Gérard Genette in his 1982 book Palimpsests) April 15, 2010 www.davidbordwell.net/blog/?p=5264 
Ubiquitous computing (from source) " See pervasive media. It's pretty much the same, but refers to the devices instead of the media." "Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia?" by Rik Lander  January 10, 2010 vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary 
Unconference  A collaborative learning event that is organized and created by and for its participants.  Social Media Glossary by Constant Contact September 28, 2010 www.constantcontact.com/learning-center/glossary/social-media/index.jsp 
Virtual Environments (VE) (from source) - "we can define virtual environments as interactive, virtual image displays enhanced by special processing and by nonvisual display modalities, such as auditory and haptic, to convince users that they are immersed in a synthetic space. " "What are virtual environments?" by Stephen R. Ellis  February 1, 1994 www.computer.org/portal/web/csdl/doi/10.1109/38.250914  
vNovel from source: "vNovel Interactive is an interactive entertainment and literature publisher for the web, and for portable and personal computer devices" http://vnovel.info/  vnovel.info/ 
Vook (from source) "Simon & Schuster, the publisher of Ernest Hemingway and Stephen King, is working with a multimedia partner to release four “vooks,” which intersperse videos throughout electronic text that can be read — and viewed — online or on an iPhone or iPod Touch. " "Curling Up With Hybrid Books, Videos Included" by MOTOKO RICH September 30, 2009 www.nytimes.com/2009/10/01/books/01book.html?_r=3 
Web 2.0 storytelling (from source) "What is Web 2.0 storytelling? As the phrase suggests, it is the telling of stories using Web 2.0 tools, technologies, and strategies. Since the name is fairly recent (and not yet widely used), it may not bear out as the best term for this trend. Another name may emerge, one better suited to describing this narrative domain. However, the term seems to have met with quiet acknowledgment to date, so it may serve as a useful one going forward. To further define the term, we should begin by explaining what we mean by its first part: Web 2.0. Tim O'Reilly coined Web 2.0 in 2004,1 but the label remains difficult to acceptably define. For our present discussion, we will identify two essential features that are useful in distinguishing Web 2.0 projects and platforms from the rest of the web: microcontent and social media.2" "Web 2.0 Storytelling" by Bryan Alexander and Alan Levine November 1, 2008 www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/Web20StorytellingEmergenceofaN/163262 
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