Quotes and Soundbytes

A collection of what people say and assorted thoughts and definitions. 

There are even more quotes below this awesome social web word widget from Gary Hayes - www.personalizemedia.com/social-web-words-widget-1000-quotes-of-the-decade/


Showing 15 items
AuthorSoundbyte/QuoteTagsDate PublishedSource
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AuthorSoundbyte/QuoteTagsDate PublishedSource
Askwith, Ivan  (from source) "Transmedia experiences are ones where there are many different ways to access and engage with the stories, and some form of meaningful connection exists between all of them. And, because transmedia experiences and stories are so much bigger than any individual film, game, television show or advertisement, they leave a lot more room for the audience — and fans, in particular — to participate. They don’t answer all of the questions, or suggest that there’s a single “correct” way to engage; instead, they offer a huge range of official and unofficial opportunities for interaction." transmedia, brands April 12, 2010 www.digitalmediabuzz.com/2010/04/nab-big-spaceship-ad-brand/ 
Bhatia, Tejpaul  (from source) "A multiplatform story is a story that is created and designed to be told across television, PCs, and mobile devices. This is not the simple porting of television content to alternative distribution platforms, nor is it the use of those alternative platforms to market television shows. An end user can experience a multiplatform story on all of his or her entertainment devices. The glue that adheres the devices together and links the user to each platform is the story itself. The world of the story can be revealed on each platform in a way that exploits the platform to the fullest: linear TV, interactive TV with web applications, gaming, polling, user input, and whatever else the creator can think up. The creator of the story world has to understand the nature of the person receiving the story and the nature of the multiple devices that the person uses to interact with entertainment. The story, like its distribution, is multi-dimensional and can offer a different experience to each user depending on that user’s entertainment consumption behavior patterns." multiplatform November 28, 2006 www.streamingmedia.com/article.asp?id=9465  
Claire Viall, president of the Cal Berkeley Democrats at UC Berkeley, said in a phone interview.  (from source) "It is astounding and sort of scary the amount of information that is out there now. But it doesn't prohibit anybody from using social media. It's become a part of our lives." privacy, social media November 17, 2009 www.pbs.org/mediashift/2009/11/young-political-candidates-confronted-by-digital-past-on-facebook321.html 
Dena, Christy  (from source) "A cross-media creator is a conductor of an orchestra of media channels & arts types; an imagineer, constructing fictional worlds that cover the planet; a programmer, interpreting conversations between technology and nature; a sorcerer conjuring awesome events even they are surprised by; an audience member that wanted more, and so made a pact with The Creator to change the world."  crossmedia August 11, 2008 www.christydena.com/2008/08/its-manifesto-time/ 
Kan, Alicia (from source) "My own takeaway from this remarkable session: Transmedia is narrative told through multiple platforms in a distinct sequence, at each point pulling in and heavily relying on audience engagement to develop the story, brand or message. As Peters and McHugh pointed out, transmedia is often confused with multi-platform. The first requires flow and a weaving of a trail through different channels: Content is contextual to the platform used. The second is usage of various channels, e.g. PR, web, advertising, social media, etc. for messaging. Multi-platform movie promotion, for example, would use a mix of theatre trailers, media interviews, product collaborations, etc. A transmedia campaign would be the year-long lead-up to the 1999 movie The Blair Witch Project. " transmedia, multi-platform March 15, 2010 www.thingstheydont.com/2010/03/why-transmedia-is-next-social-media.html 
Koshan, Shea  (from source) "The core narrative in particular is like a backbone. It's a premise and everything the story is. .... Secondary to that is the core medium. This is often where the core story is originally told, though it means something more than that. The core medium is where the story is often told and where the story is meant to unfold. ...... One of the purposes of transmedia in story, aside from the lucrative marketing advantage that most of the large companies have been taking advantage of, is that the story can be expanded. Characters can gain more depth and writers can show off the world better. There is more to it than ever before and there is the opportunity to tell different aspects that might not have worked well in the core media in a media that works better." transmedia, core narrative July 24, 2008 www.articleslash.net/Arts-and-Entertainment/365986__Transmedia-Storytelling-My-Perspective.html 
Krakowsky, Tali  (from source) "In this multi-dimensional world we can't help our craving for data – both in the form of knowledge and experience - to crawl out of the screen and into our physical spaces." augmented reality, project examples March 9, 2010 creativity-online.com/news/augmenting-reality-by-tali-krakowsky/142712 
Makhai, Tristian  (from source) "Because the truth is, we need to have a mass shift in perspective on things art and craft based, because we cannot keep using out dated systems to evaluate media and creativity that has evolved beyond those original confines. We are now too fluid, too maleable to keep using such a fixed, static system. The world, and art, is not black and white, it never was, but now it *really* isn't. And a grey scale can't even be used anymore. It's time go go full colour."  April 17, 2010  
Moore, Alan (from source) "Why Engagement and beyond social media - Our world of business, media, and communications is evolving from the straight-lines of an industrial era to the more complex and networked world that mimics the inter-connective ecology of nature. This interactive networked world isn’t about vertical silos, traditional notions of product and service creation, mass-production and mass media and marketing. It is about the massive flows of people, who are connecting, collaborating, organising and creating in a manner that has nothing to do with a linear approach too much at all. This is truly an engaged and participatory culture." engagement marketing, participatory culture March 19, 2010 smlxtralarge.com/engagement-marketing/ 
Prensky, Marc (from source) "I believe the single skill that will, above all others, distinguish a literate person is programming literacy, the ability to make digital technology do whatever, within the possible one wants it to do -- to bend digital technology to one's needs, purposes, and will, just as in the present we bend words and images. Some call this skill human-machine interaction; some call it procedural literacy. Others just call it programming. from - " programming, digital literacy, education February 1, 2008 www.edutopia.org/programming 
Sonnenfeld, Gunther  (from source) "Transmedia looks at narrative as a hypersocial activity in which a story can evolve across multiple platforms, manifesting in an array of products and various revenue streams."  hypersocial, transmedia December 11, 2009 goonth.posterous.com/transmedia-planning-development-and-roi-the-n 
Srivastava, Lina  (from source) "TransMedia Activism, defined as: Transmedia activism is one of the best ways to have people connect to a cause, by exposing them to a variety of media properties over various distribution channels—which opens up avenues for dialogue and provides an audience an educational experience about workable solutions—and then working with the most creative and engaged audience segment to facilitate the creation of their own content that further explains the cause and inspires action around it." transmedia, activism April 14, 2009 www.mediarights.org/news/Transmedia_Activism_Telling_Your_Story_Across_Media_Platforms_to_Create_Eff/ 
Taylor, Forest (from source) " This, then, is the true power of transmedia – at least in my opinion. It’s the idea that we never have to leave the fantasy worlds we enter in the theater, on television or through books. The old one-way-street-model is fast becoming rather staid. We are moving towards a time when each piece of the marketing puzzle feeds into the story, collecting in the center of a network of tributaries, where the actual film or show – even brand – may be the largest, but far from the only stream. And at the center of this flow of information will be where the story truly lives." transmedia, augmented reality, avatar May 1, 2010 pushthefuture.org/2010/04/transmedia-storytelling-experience-assembly/ 
Weiler, Lance  (from source) "Storytelling is going through an evolution. The impact of new technologies combined with an audience that has more control over its media is challenging everything from revenue models to authorship. There are more ways to reach an audience then ever before, yet the emerging storytelling channels — mobile apps, social media and the real-time aspects of the Web — are often left to promotional and marketing afterthoughts instead of elements developed from the start of a project. The tools exist to tell, deliver and share stories in more fluid and social ways, but traditional filmmaking structures often suppress these exciting possibilities. Gatekeepers, running times, formats and distribution platforms wind up dictating how stories are told — not the storytellers themselves. " transmedia, storyworld, story architecture June 1, 2009 www.filmmakermagazine.com/issues/summer2009/culture_hacker.php 
Wendig, Chuck  (from source) "And there’s my conclusion. The traditional storyteller tells his own story. The interactive storyteller provides the tools and the language for the player to become a storyteller. Yes, some of the tools are the same — dialogue, character arcs, even themes or moods — but those tools are repurposed to a different task. " ARG, interactive, storytelling, video game March 26, 2010 terribleminds.com/ramble/2010/03/26/once-upon-a-playtime-iii-return-to-the-gamestory-lagoon/ 
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