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Showing 18 items
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Parker, Jacqueline  Advertising Entertainment: ‘Transmedia’ Goes Branded (from source) "With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. " article April 19, 2010 sparksheet.com/advertising-entertainment-transmedia-brands/ 
 ARvertising (from source) "We are a creative/interactive studio based in Spain." blog, media and consulting company March 9, 2010 www.arvertising.com/news/ 
Callari, Ron (interviewing Ivan Askwith) Building A Brand Across Multiple Channels For Premium Ad Experience (from source) "I had an opportunity to interview Askwith in advance of the conference to discuss his perspective on advertising and entertainment in this immersive, convergent and interactive age." article April 12, 2010 www.digitalmediabuzz.com/2010/04/nab-big-spaceship-ad-brand/ 
Pater, Martijn  CO-CREATION'S 5 GUIDING PRINCIPLES Or.... What Is Successful Co-creation Made of? This article looks at 4 types of co-creation - see http://www.futurelab.net/blogs/marketing-strategy-innovation/2009/05/cocreations_5_guiding_principl.html for a summary article  May 12, 2009 www.marketing-online.nl/images/24724.pdf 
 Convergence Culture Consortium (C3) (from source) "The Convergence Culture Consortium (C3) explores the ways the business landscape is changing in response to the growing integration of content and brands across media platforms and the increasingly prominent roles that consumers are playing in shaping the flow of media." organization, white papers, academic research, media consulting  March 1, 2010 www.convergenceculture.org/ 
Sivek, Susan Currie  How Magazines Use Social Media to Boost Pass-Along, Build Voice (from source) "Magazines have always prided themselves on their longevity as a medium and their pass-along circulation -- the additional readers each copy gains when it's passed from hand to hand. Today, social media are providing opportunities for readers to share content and experience their favorite magazines as part of their social activity online." article March 16, 2010 http://www.pbs.org/mediashift/2010/03/how-magazines-use-social-media-to-boost-pass-along-build-voice075.html 
Gould, Robert  Imaginosis  (from source) " Imaginosis is a transmedia arts company that works with visual artists and writers to strategically create, develop, produce, distribute and manage intellectual properties for a variety of media that maintain the integrity, quality, imagination and philosophy of the creator's original vision." media and consulting company March 15, 2010 www.imaginosis.com/about.html 
Schankowitz, Peter and Jordan, Zach  Joe Digital (from source) "Joe Digital, Inc. is a full-service media and consulting company for the next generation of branded content production and distribution." media and consulting company February 24, 2010 www.joedigitalblog.com/ 
Goldrich, Robert  Mothership launches for Transmedia new company focused on brands and advertising projects article February 26, 2010 www.shootonline.com/go/news-view.rs-web2-3240064-1266373682-2.Mothership-Launches-For-Transmedia-Content--Reflects-New-Creative-Studio-Business-Model.html 
Peters, Steve; Karbassi, Behnam and McHugh, Maureen No Mimes Meddia LLC No mimes works from concept through production and execution to deliver the full media experience media and consulting company March 15, 2010 www.nomimes.com/ 
Moore, Alan smlxtralarge (from source) "SMLXL creates new products and services, new ways to communicate, new ways to create consumer communities and new ways to win their advocacy, and how to successfully derive revenues from those interactions." media consulting, blog, articles, Engagement Marketing March 19, 2010 smlxtralarge.com/ 
Girard, Raymond - publisher SparkSheet (from source) "Sparksheet is a blog that leads by example. " Blog June 3, 2010 sparksheet.com/ 
Katz, Peter The Art of Branded Content interview on branded content with Creative Director Tim Roper from award winning advertising agency Crispin Porter + Bogusky. - mention of brand, transmedia and more article February 20, 2010 workbookproject.com/culturehacker/2010/02/20/the-art-of-branded-content/ 
Sparkman, Russell  The Future of Branded Entertainment: Q&A with Brent Friedman (from source) "As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. " article January 28, 2010 sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/ 
Moore, Alan  Transmedia storytelling, and the multi-dimensional brand (from source) " A few years ago, SMLXL was commissioned by The Coca Cola Company to globally look at their brand Fanta. " article August 29, 2009 smlxtralarge.com/2009/08/29/transmedia-storytelling-and-the-multi-dimensional-brand/ 
Sonnenfeld, Gunther  Welcome to Now (from source) "Discussion, inights and personal rants about the intersection where commerce and common interest meet. At least as it applies to dollars & sense. " blog, marketing and project information March 8, 2010 welcometonow.blogspot.com/ 
Laker, Freddie  What Social Media Will Look Like in 2012 - 11 Predictions That Will Affect Marketers and the Way They Do Business (from source) "Here are the top 11 predictions for what social media will look like in 2012" article April 6, 2010 adage.com/digitalnext/post?article_id=143145 
Wilhelm, Alex  Why Is Every App A Game? The Badgeification Of The Internet Great look at how games and alternate approaches and platform are being used to market and so much more article March 22, 2010 thenextweb.com/apps/2010/03/22/app-game-badgeification-internet/ 
Showing 18 items
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