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 Future of Marketing from source: Over the course of five days from October 4-8, 2010, dozens of events and activities will showcase the leading ideas, thinkers and companies on the future of Marketing.  Conference - resources October 4, 2010 http://futurem.org/ 
Arat, Melih ‘The Leader’s Guide to Storytelling’  from source: "In “The Leader’s Guide to Storytelling,” author Stephen Denning gives tips for mastering the use of narratives in the business field. There is no school of storytelling, so business people have no easy way to master the art." article, review April 15, 2012 www.sundayszaman.com/sunday/columnistDetail_getNewsById.action?newsId=277456 
Askwith, Ivan Transmedia & Advertising Presentation on transmedia and advertising slidehow presentation June 1, 2009 www.slideshare.net/ivanaskwith/transmedia-and-advertising 
Dahl, Steven Why are some Social Marketing ads so boring a brief article highlighting reading levels and interaction in ads article March 22, 2011 dahl.at/wordpress/2011/03/22/why-are-some-social-marketing-ads-so-boring/ 
Exon, Mel A perfect storm: the social web, storytellers and brands  My brief was to shed some light on brands and cross-platform/transmedia storytelling, which, if I am honest, initially felt a little awkward. Brands and agencies may be embracing cross-platform creativity and integration per se, but true transmedia… not so much.  presentation/article July 13, 2010 bbh-labs.com/a-perfect-storm-the-social-web-storytellers-and-brands 
Hansen, Kathy  My Wackiest Proposal Yet: Transmedia Storytelling for the Individual, Job-seeker: Part 1 from source: "My proposal: Individuals and job-seekers can use transmedia storytelling to tell their personal stories and brand themselves. It’s wacky primarily because transmedia storytelling is usually used for fictional narratives about multiple characters." article September 29, 2009 astoriedcareer.com/2009/09/my-wackiest-proposal-yet-trans.html 
Hayes, Gary Hayes, Gary presentation for BBC from 2000 Slide presentation November 13, 2000 www.slideshare.net/hayesg31/what-new-audiences-really-want 
IU OFFICE OF INTERACTIVE COMMUNICATIONS Transmedia communication is at the core of today's branding Starts with review of the TV show "Parks and Recreation" use of an "in-world" website - then goes on to discuss branding, marketing and transmedia article April 26, 2011 iuintercom.posterous.com/transmedia-storytelling-in-higher-ed-meet-con 
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