Transmedia Uses in Marketing, Advertising, Branding, Consulting

- Marketing/Advertising companies, public relations and businesses have begun to use transmedia (http://www.imediaconnection.com/content/24339.asp, http://nett.com.au/marketing/quick-fix/exploring-transmedia-campaigns/11642.html and http://www.slideshare.net/lksriv/transmedia-activism-1615040 ).

- Movie/Entertainment industry has begun to turn their focus to transmedia projects as a "new", "hot", buzzworthy, market (http://complicationsensue.blogspot.com/2010/02/canada-goes-multiplatform-or-message-is.html and http://www.variety.com/article/VR1118005442.html?categoryid=1019&cs=1 and http://www.publishersweekly.com/article/CA6694771.html )