Orange: The color that shares the name with the citrus fruit is associated with energetic warmth and ambition. Because orange is such a vibrant color, it is often thought to denote new beginnings, creativity and enthusiasm. (Hint: Pair orange with cooler blue colors to really catch the eye.)
Red: Considered the most emotionally intense of colors, red is often associated with boldness, love and life. Red can also be a sign of warning.
Green: Green is the color of nature and organic materials and it is considered the easiest color on the eyes. Green is often associated with safety, growth, harmony, stress-relief, wealth, luck and optimism.
Blue: One of the most commonly used colors, blue is the color of the sky and is often associated with honor, trust, tranquility and productivity. Blue is also thought to suppress the appetite.
Pink: The color of femininity, love and romance is also thought to produce a calming effect.
Purple: Throughout history, purple has been connected to royalty, power and wealth, but the color can also be associated with spirituality. But be careful. Some people think that purple appears artificial, due to its rarity in nature.
Brown: Considered conventional and sophisticated, brown is the color of dependability and confidence.
Black: The color of power and authority, black is also considered a color of sophistication and elegance. The color is mysterious and can be associated with evil, taboo and gloom.
Grey: Considered more of a conservative color, grey is the color of tradition and seriousness. Shades of the color can also act as a base for bolder colors, such as red and orange.
White: The color of purity, cleanliness and sterility, white is also considered the color of youth. White is perfect for spaces in design, as it is meant to project the absence of color.