Park Badge

(Header Photo: Josh Carter/Unsplash)

WHAT YOU'LL DO & LEARN:

Colour Theory (Creating a Cohesive Colour Palette)
Shape builder and Pathfinder tools
Modifying points of a shape using the direct selection tool
Use the Offset Path tool
Using the alignment panel to align shapes and text
Elements and Principles of Art/Design

Time to complete: 2 Classes

Grading:

10/10 - Original patch design, great attention to detail, cohesive colour palette using complementary colours, visual representation of the park is relevant, all W.I.L. questions answered correctly and completely.

8-9/10 - Original patch design or used the tutorial, very good attention to detail, complementary colours used, visual representation of the park is relevant, all W.I.L. questions answered correctly and completely.

6-7/10 - Original patch design or used the tutorial, good attention to detail, colour palette has some cohesion, visual representation of the park is somewhat relevant, most W.I.L. questions are answered.

0-5/10 - Used the tutorial, some/little attention to detail, colour palette is not defined, visual representation of the park is somewhat relevant, some/all W.I.L. questions missing.

Student tasks:

Using a Provincial or National Park as your inspiration, you will create a retro-inspired badge in Adobe Illustrator.

Choose a Provincial or National Park in Canada (if you want to choose a park from another country, please run it by your teacher first).
- - Canadian Provincial Parks: https://bcparks.ca/find-a-park/
  - Canadian National Parks: https://parks.canada.ca/pn-np/recherche-parcs-parks-search
Make note of the park name in English, as well as the Indigenous name. If there isn't an Indigenous name for the park, is the park on Indigenous land? Check out http://www.native-land.ca if you aren't sure.
- For Sḵwx̱wú7mesh place names
  - Squamish Atlas
  - ACC Landmarks
Create your own original patch design using the tools you've learned from previous lessons.
- - Your patch must include the park name (English and/or Indigenous name)
  - Your patch can be any shape
  - Check out the student examples below for inspiration
  - Tutorial video below if you need guidance (do not copy the badge in the tutorial)
Choose a colour palette for your design using Adobe Color.
When you are finished, upload your patch to your digital portfolio and answer the What I've Learned questions.
Finished early or looking for an extra challenge?
- - Create 3 badges, each one with a different shape, but all for the same park. Each design should feature a different icon to represent the park, but the overall color palette should be cohesive.
  - Create a badge and a poster to go with it! Your poster will have different design rules than the badge (think: hierarchy). The patch and poster should look cohesive, like they belong together in a brand campaign.

TIPS!

Look for a park that has a distinct feature, like a mountain, lake, iconic animal, monument, or waterfall.

Search Google Images or Unsplash for additional photos to get inspiration for your piece.

If you know the name of the mountain, but you don't know what park it is in, do some research!

Choosing a colour palette

Using Adobe Color, choose a complementary colour pallete. Complementary colours create a strong contrast between each other (red and green, purple and orange, blue and yellow). They tend to be opposite of each other on the colour wheel.

The colours you choose should include 3 shades of one colour family, and 2 shades of another (ie. 3 shades of green, and 2 shades of red). Play around with different options! Although it is not mandatory to choose a complementary palette, it will work well for creating a gradient-look, and to keep your design looking cohesive.

ANSWER THE FOLLOWING:

What is the name of the park you chose to feature in your badge?
Does your park have an Indigenous name?
Is your park on Indigenous land? If so, what traditional territory is your park within?
- If you can't find the answer on BC Parks or Parks Canada, consider checking out native-land.ca.
What is something new that you learned during this tutorial/project?
What is something you would do differently next time (or something that you would like to do but aren't sure how)?
Which elements and/or principles of design did you use in your artwork?