DECLAN WYLIE

Project 1: Oatly Ice Cream Campaign:

The Brief for project 1 requires us to increase the presence Oatly’s brand in Australia. Oatly is more known for their oat milk products within the vegetarian/vegan audience as-well as the coffee community, but lesser known in the ice-cream section. The goal is to develop an advertising campaign to promote this product to a specific audience.

The Deliverables required for this project are:

• x02 - A3 Posters

• x02 - Situational Mockups/Ambient Mockups

• x01 - Campaign Snapshot

Project 1: Oatly Ice Cream Campaign:

The goal of this project was to create and maintain a cohesive identity and online presence, whilst promoting an event through a social media campaign. We had to pick a fictional character, develop a business and event, creating a minimum of 12 posts for a Instagram, and engaging with peers accounts while maintaining character.

The Deliverables required for this project are:

• x12 - Instagram Posts

• x04 - Motion Graphic Posts

• x01 - Social Media Plan/Calendar

• x01 - Campaign Snapshot

Interdisciplinary Project: Spudcast

The Brief States the drawings to be in colour. For the potato with the curly hair (Me), I want the hair to be coloured black as well as the sunglasses. The potato colour should be tan-brown as it is the colour of my skin tone. For the Potato with the bucket hat and mask (BRAD), his skin tone is lighter so a normal coloured potato would be fine, The bucket hat can be coloured black so it is simple as well as his mask. For the Potato with the hat and aviator reading glasses (Conor), His hat can be coloured grey and keep the outline of his glasses black or dark grey. His skin tone is the same as Brad's so a normal potato tone would be fine.

• Characters of the potatoes

  • Individual Characters

    • RGB

    • CMYK

    • Transparent