Embedded Files
BRAND CAMPAIGNING:
BRAND CAMPAIGNING:
The goal of this campaign was to maintain the top position in the hot sauce market whilst also focusing on the flavours of their hot sauce not just the heat. The target audience is new home owners in the age range of 20-35. My goal was to get people thinking about their families and the food they make them.
CAMPAIGN SNAPSHOT
CAMPAIGN SNAPSHOT
POSTERS
POSTERS
MOCKUP POSTERS
MOCKUP POSTERS
AMBIENT MOCKUP
AMBIENT MOCKUP
PROCESS
PROCESS
My process started with sketching out multiple ideas based on the brief and research that I had compiled, I ended up working with the top left idea where you would have half flavoured and half unflavoured.
I then made the food and took photos of it for my posters.
The idea for the unflavoured vs flavoured is to show what some people make for dinners for their families as people have less and less time nowadays vs what they could be making and physically showing the differences in flavour. I've supported this by adding in family members and using home tables in my designs.
SOCIAL MEDIA CAMPAIGN: STARKERY
SOCIAL MEDIA CAMPAIGN: STARKERY
The goal of the project was to create an fictional character's (Iron Man) business or event (bake sale) and then campaign it on Instagram. My plans for the social media campaign is to increase sales, raise brand awareness, and increase fan base.
CAMPAIGN SNAPSHOT
CAMPAIGN SNAPSHOT
INSTAGRAM POSTS
INSTAGRAM POSTS
VIDEO POSTS
VIDEO POSTS
welcome.mp4infinitygauntlet.mp4cakes.mp4cookies_1.mp4PROCESS
PROCESS
My process contained a research into the Iron Man and Tony Stark characters from the MCU.
I wanted my posts to be based around other characters in the MCU universe, a redesign of the iron man suit as the suits will create the baked goods and deliver them. Promote different products and the charities around the bake sale. I also used clouds in my designs as Iron Man is a flying character.
COLLABORATIVE WORK
COLLABORATIVE WORK
Design a logo and a character/avatar which suits the Aesthetic of Bunny Pillows and his music
FINAL
FINAL
PROCESS
PROCESS
In their brief they wanted a metallic rabbit head and a chrome writing of their stage name. I extended this by reading into their interests which included that they like luxurious items and jewellery, so I then thought to change the bunny head into a pendant. Feedback given to me is that I should make the bunny head more chrome like and make it a bit smaller.
MEET THE DESIGNER
MEET THE DESIGNER
Email:
Skillset:
UX design
Photo manipulation
Logos and branding
Report abuse