Cerys Clack

Our brief encouraged us to explore ourselves and identify the things as a whole, that inspire us to create. We had to create a motion graphic for the Yagan Tower, and a series of collateral that captures our inspirations.

I have always loved the way that I am able to connect with different emotions, my faith and my family through music.

Harry Styles is an artist who has always enabled me to experience a variety of emotions while listening to his music, especially joy and happiness. I love the song “Music for a Sushi Restaurant” from his latest album, because of the positive vibe and energy. As soon as it starts,

I have a massive smile on my face and have a little boogie. I wanted to share this joy with anyone who walks through Yagan square, by creating illustrations inspired by the vivid imagery from the lyrics. I also had to work with audio students to create an upbeat seventies track, inspired by Harry Styles.

I have a very distinctive personal aesthetic that encapsulates a range of retro styles. I find myself drawn to the seventies because of the fun colours and uniqueness of the decade. I have combined this with the distinct features of nineties stickerbombing.

Each asset created was inspired by the storytelling in the lyrics of “Music for a Sushi Restuarant”. I curated specific reference images of objects to create my illustrations. I decided to build all assets Illustrator, because I wanted to enhance my skills in creating vector art. I am very proud of the quality and versatility of my assets, and I am a lot more confident with my image making process.

I animated and render illustrations individually, before collating them in a final compostion. From here, effects could be cohesively applied across all assets, transforming them into animationed stickers.

Designing for Yagan tower was a unique experience, and I learnt the importance of preplanning, communicating with a live client, project management and self-directed learning.