THE BRIEF

This trimester we were required to create a campaign for the Peri Peri sauce range. Reaching a new sub group that are interested in trying new flavour’s and who may not be able to handle the traditional Peri Peri heat.

IDEA

My idea for this was to create a new and interesting way to add flavour into people’s everyday lifes. I wanted to appeal to an audience who values family and enjoy large, Loving gatherings. I wanted to place emphasis on the Peri Peri sauce range being welcoming to everyone in the family, not just those who love spice bringing families together especially for the holiday season!.

THE CAMPAIGN

This campaign is targeted for young adults to adults, trying to find a new and exciting way to add flavour into their lives. It will be rolled out through billboards and ads all around Perth’s hotspots, especially in supermarkets and shopping centres! It will go from the end of December all the way through until the end of February as it is the time of year that promotes trying something new with the festivities of New Year’s. This is also the time where families come together to celebrate, and a product that includes all palates and spice tolerances is perfect for these celebrations.