Overview Materials

 Last updated: May 8, 2025

Communications team overview

J-PAL North America’s communications team has three primary goals/responsibilities:

1. Increase visibility and awareness of the value and process of RCTs and applying evidence

2. Increase visibility and usage of J-PAL's services and resources on capacity building and rigorous research development and implementation

3. Increase visibility and usage of results from individual evaluations and evidence syntheses produced by the J-PAL network

The “all comms” team is made up of a “core” comms team and communications “liaisons.” For more information on the team’s goals, structure, and staffing, please refer to:

• J-PAL North America 2024 Communications Strategy Overview

• The staffing tab of Communications Calendar 2024

• Overview of the communications team presentation Comms team onboarding

Best practices for writing, editing, copyediting/QCing, and image selection

Writing & Editing

• Sector Editor Editing Guidelines

• Inclusive Language Guidelines

• J-PAL Content, Style, & Language Guidelines

• Add'l DEI Guidelines (2025)

Copyediting & QCing

• QCing Checklist (Global Knowledge Base) 

• Copyedit training

Social Media

• [asana form] Social media requests form

• [Resource] Crafting Social Media Messages

• [Resource] Social Media Campaign Guidelines

• Social Media Editorial Calendar 

• Crafting Social Media Messages Training

Images and Graphics

Design Resources (includes maps, logos, icons, editable template, and more)

For any design needs, including images and graphics for comms pieces, please contact Elizabeth Bond and the global design team at design@povertyactionlab.org. 

To select an image for a communications product, please:

• Visit shutterstock.com and search for images that align with the written product

• Ensure the image aligns with Inclusive Visual Communications Guidelines

• Email design@povertyactionlab.org with the image link, what it’s for, and your timeline. For example: 

  • Hello design team, I am writing to request this image for a blog I’m writing about tutoring. The piece will be live two weeks from today. Thank you for your help! Best, Laina

• A member of the design team will likely write back within two business days with the image and caption (usually “Photo: Shutterstock.com”). In some circumstances, (often if the image does not align with J-PAL’s Inclusive Visual Communications Guidelines), the design team may suggest alternative image options.

Additional instructions for working with the global design team, please refer to the global knowledge base.