Sports authority of india, Gandhinagar

The Sports Authority of India (SAI) was established in 1984 by the Ministry of Youth Affairs and Sports for the development of sports in India. The aim is talent scouting at micro level & nurturing talent towards excellence, support training with scientific & sports, monitor and enhance performance with a scientific evaluation system, training and preparation of national teams, sports infrastructure development and to build physical educationists of high caliber in different disciplines of sports.

In 2015, the SAI Gandhinagar was declared as the 'nodel centre', Centre of Excellence in para sports. Para Sports or Disabled sports refers to sport practiced by people with disabilities. including visual, physical and intellectual disabilities.

Para sports is important as it serves a vital social and cultural function in the society and helps in all round development of human personality. It provides ample scope and healthy means for recreation and relaxation of human mind and society. In India, the infrastructure is not differently abled friendly and it is tough for differently able to be independent. Para sports is a way to be independent, empowered and respected in the society for differently abled.

Intention of the Case Study

The objective of this study is to understand the functioning of a central government body, it's structure, the stakeholders, the relationship between the stakeholders, the journey mapping and the customer's journey. The case study provides a holistic view and approach to the system which helps in identifying the gaps in the organisation.

The SAI follows a hierarchical structure where every entity in the organisation, except one, is subordinate to a single other entity. This arrangement is a form of a hierarchy. The state body answers to the head office and the communication typically flows from the top to the bottom.

• The stakeholder mapping helps identifying the different segments within an organisation, the interconnection and the relationship between stakeholders.
• Stakeholder mapping helps in identify communication and management functioning of an organisation.

Stakeholder Mapping of Ministry of Youth Affairs & Sports

Stakeholder Mapping of SAI, Gandhinagar for Para Sports

• Service blueprint is a multi-layered process. It is a combination of the consumer’s experience with all employee actions and support processes that may or may not be visible to the customer i.e. interaction of front end and the back end.
• Service blueprints create a visible structure for implementing and achieving operational goals. The cross-functionality likewise fosters better communication between customers, employees, and management.

• Customer journey Maps is a visual representation of experience of an individual at various touchpoints. Customer journey mapping helps organisation to step into the consumer’s shoes and see their service from the customer's perspective.
• Mapping also provides a bird's eye view of the entire customer journey, reveals the gaps between various channels and departments.

comments from Amresh Panigrahi need to take care in this page

1. All the sheets where you have your interpretation you must own it by putting your name,Department, guides name,NID logos & organisation logo.
2. The intermediate attempts of various sheets (A3,A4,chart paper need to be scanned in put it in a google presentation and insert towards as " Attempts to understand sports authority " we can discuss on this in class.
3. can you put some field visit pictures to establish your research
4. your observation,challenges & opportunity must put for 3 sheets (stake holder,service journey, and service blue print.